Rebecca Jonhson, Optometric Management
Marketing is more than communicating the value of a product and making a sale. It is about building relationships that result in trust and increased business. Creating a patient-centered experience with a feeling of community is the best marketing tool to ensure a loyal following of patients who enthusiastically refer friends and family.
Let’s take a look at some role-based marketing opportunities.
Appointment scheduler – MARKETING MESSAGE:
“You made the right decision.” The solution is to regularly schedule time with your employees to discuss the uniqueness and mission of your practice. Make sure employees can list reasons a perspective patient would receive value by choosing your practice.
Front desk receptionist – MARKETING MESSAGE:
“You had me at hello.” Keeping personal notes in the patient’s file reminds the receptionist to celebrate the patient. For instance, “Mrs. Parker, I saw that Jason got a baseball scholarship at Georgia Tech. I bet you are proud.”
Technician – MARKETING MESSAGE:
“You are in good hands.” A pre-test script increases the confidence of the technician in discussing technology.
Optician – MARKETING MESSAGE:
“You received quality and value.” Reassuring the patient of the quality and value of the products you provide fosters patient referrals, great reviews and satisfied patients. The optician should follow-up with the patient within two weeks of the purchase to ensure the patient is satisfied with his/her new eyewear.
Checkout/biller – MARKETING MESSAGE:
“You are welcome back.” The checkout experience should be compared with the grand finale at a fireworks’ display, not a sterile discussion of insurance and out-of-pocket expenses. Look to delight your patient with this last impression. For example, a vase of fresh flowers on the desk and an offer of a Hershey’s Kiss or a York Peppermint Pattie can create the perfect ending. Also, attach a “Like Us on Facebook” postcard to the appointment card.
Introducing amplifEYE, its like HDR for your EYES! Through advanced spectral filtration, amplifEYE lenses selectively block color waves for a more vibrant and sturated view of the world.
Designed for use outdoors, haze an glare are virtually eliminated and color contrast is enhanced for surroundings bursting with color.
Available for use with the Q-2100, amplifEYE lenses boost color perception for vivid shades of blue, green, and red.
Call for more information on how to add amplifEYE to your practice 800-797-2743, today!
Optical Dynamics is pleased to introduce blueVIEW defense, sunglasses for your indoor world.
Optical Dynamics’ indoor lens with advanced spectral filtration protects against visual discomfort and possible damage from exposure to HEV and blue spectrum light waves. Infused with an array of organic pigments, blueVIEW defense helps block and absorb a varying level of violet and blue light across a 400-500nm spectrum.
This design provides 100% attenuation in the UV spectrum and gradually allows more light to pass as the waves lengthen for balanced protection. blueVIEW defense filters all types of blue light encountered in everyday indoor activities, while enhancing visual acuity, reducing eye strain, and retaining natural color perception.
Once you experience the comfort of blueVIEW defense you’ll never want to be inside without them again.
Call today about blueVIEW defense monomer for your Q-2100 Digital Lens System 800-797-2743 today!
Optical Dynamics recently expanded our product line with the addition of two new monomers available for use with the Q-2100. amplifyEYE color burst sun lens, a color enhancing sun lens, is like HDR for your eyes! blueVIEW defense are sunglasses for your indoor world and help block and absorb a varying level of violet and blue light.
We are pleased to share locations around the world have added these new products to their practices growing sales and profits.
United States, Antigua, South Africa, Philippines, Jamaica, Guam, & Saipan
Join our expanding list of users and grow your business with amplifEYE color burst sun lens and blueVIEW defense!
Call 800-797-2743 to Request More Information
Dr. Michael Toups and Dr. Douglas Inns are the founding members of Vision Trends. Their goal as founders was to take the experience they have had with older business models and franchises and incorporate all the all the good they have to offer while eliminating all the negatives in the old way of doing franchise agreements. With Vision Trends members in over 20 states, their group is quickly expanding providing the latest tools and services necessary for Optometrists to grow their practice and their profitability.
This year’s annual meeting will be held in Washington, DC , at the Renaissance Hotel July 13th – 15th, 2017. With over 300 expected attendees and hours of exhibit time, Optical Dynamics is looking forward to seeing existing customers and meeting with new locations interested in adding digital lens production to their practices for improved patient satisfaction and practice profitability.
Have you lost an operator, hired additional team members or just want a refresher course but want to do it without an onsite trainer?
Call Optical Dynamics to obtain a password to view our Q-2100 w/nanoCLEAR AR training video on vimeo: https://vimeo.com/79437986
Eye Trends, located in The Woodlands, TX was the launch pad of the Vision Trends network. An affiliation of highly trained professional Doctors in the eye health community who strive to offer each patient the high quality personalized care they deserve.
Explained on their website, “As part of the Vision Trends affiliated family of eye glasses and contact lens retailers, Eye Trends brings you exceptional customer service, a fantastic selection of eyeglasses and contact lenses, kids’ eyeglasses and contacts to fit your needs and your lifestyle. All of the six convenient locations are equipped with on-site laboratories.”
Drs. Toups and Inns added the Q-2100 Digital Lens System with nanoCLEAR AR to their practice in 2011. When we asked the lab technician, why he liked the equipment, he responded, “I like that I am able to make high end lenses in an hour. “Patients are happy when they can get a high quality lenses in a short amount of time,” he added.
Improve your delivery time and your bottom line with the Q-2100 Digital Lens System.
At Optical Dynamics, we use digital free-from molds to produce customized lenses with improved optics and enhanced visual clarity. As published in Eyecare Business, the following six points are key to understanding the free-form process.
- The main difference between digital and traditional surfacing is digital surfacing’s ability to produce more complex surfaces with extreme accuracy.
- Digital surfacing can be used to create simple single vision or complex progressive surfaces. The ability of the lens to provide visual comfort and performance is determined by the quality of the design.
- Digital surfacing is referred to as direct-to-surface, CNC and free-from. All refer to basically the same process.
- The most significant variable involves the process used to calculate the design. Digital surfacing processes require significantly more calibration and control compared to traditional surfacing.
- There are two inherent benefits common to nearly all digitally surfaced PALS: reduction of marginal astigmatism and reduction of “rounding errors”.
- Remember: all lenses that bend light will have aberrations and spherical surfaces create aberration. Its a matter of how those aberrations are managed that provides a unique benefit to the wearer.
Specializing in Digital Lens Technology and glass lens surfacing, Vision Dynamics Laboratory is committed to accurate lens production and timely turnaround. Our lab team has more than 150 years of combined optical experience and is considered to be the most highly skilled in the region. Superior products and customer support are top priorities of our team.
With Vision Dynamics Lab (VDL) out of range services, you can offer a greater number of patients the same digital quality lenses you produce in house.
VDL expands your in-office, aspheric single vision, FT-28, and progressive and material offering by making Optical Dynamics lens products available in an expanded range.
- clearLIGHT PLUS
- sunSMART II grey & brown
- ultraSUN II
- AR Coating
- Progressives to 14mm
Or, let VDL act as your back up lab of choice if an operator goes on vacation or volume increases to where you need extra capacity.
In addition to uncuts, VDL offers complete services including edging and tinting.
All Vision Dynamics Lab products are competitively priced for increased practice profitability.
Call 888-900-5503 or visit www.visdynlab.com to set up your new account!