Vision Dynamics LLC to Attend VCA Summit

Vision Dynamics LLC is please to attend and support the Vision Council at their Executive Summit next week in Orlando.

vca-2017An annual event, the Executive summit is filled with opportunities for executive-level networking, leadership development, economic trend updates, and hot-topic panel discussions. This powerful resource is designed to keep members aware of the optical industry’s changing landscape in charting a course for the future.

This years speakers include Billy Beane, his “Moneyball” philosophy has been adopted by organizations of all sizes, across all industries, Scott Klososky, Writer of TechnologyStory and former CEO of three successful startup companies, and Author, and Brian Beaulieu, Principle of ITR Economics where he serves as CEO and Chief Economist.

Our executive team looks forward to spending time with industry friends at this informative event.

Changing Out Post Cure Lamps

You have received a message on the upper left side of your Post Cure menu screen that reads Service Required Press Help and are notified that its time to change your post cure bulbs.

Step One: Remove the Post Cure face plate/filter panel by pulling if off

Step Two: Slide both hands under the lamps with palms facing up

Step Three: Remove lamps by twisting them 90 degrees to unlock them and then gently pull them from the lamp holders

Step Four: Install new lamps by pushing them into the lamp holders and twisting them to lock them in place.

Step Five: Make sure the new bulbs are securely installed before continuing

Step Six: Snap the Post Cure face plate/filter panel back on

Step Seven: Call Bob Miller ext. 283 or Bob Lossman ext. 276 in our Service Department to walk you through resetting the lamp timers.  800-797-2743

Patient Warranties, What Should I offer?

As a Q-2100 or nanoCLEAR AR system owner, you have certain lens warranties that you can pass onto your patients. These warranties carry a real value to you and your patients and can help build a long lasting customer relationship.

  1. Non Adapt: Optical Dynamics offers a 6-month progressive non-adapt warranty from the date the lens is dispensed. If the patient returns their lenses for non adapt, save the lenses and you can return under warranty
  2. Warranty SealPhotochromic: Optical Dynamics offers a 6-month photochromic warranty from the date the lens is dispensed. If the patient returns their lenses for photochromic issues, save the lenses and you can return under warranty
  3. Scratch: If coated with Optical Dynamics’ scratch coat (nanoXT or XTR), Optical Dynamics offers a 12-month scratch warranty from the date the lens is dispensed. If the patient returns their lenses for scratch issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.
  4. nanoCLEAR AR: If coated with nanoCLEAR AR, Optical Dynamics offers a 12-month AR warranty from the date the lens is dispensed. The warranty covers scratching, peeling and crazing. If the patient returns their lenses for these issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.

In order to return under warranty, you must

  1. Provide proof of the date the lens was dispensed and returned along with the reason for the return.
  2. Return in groups of up to 30 pair or 32 pair photochromic (the same quantity as in a bottle of monomer).
  3. Call Optical Dynamics customer service 800-587-2743 to obtain an RMA number.
  4. Once the lenses are returned they will be reviewed and if they comply with the warranty standards will be replaced in like product at the warranty price.

Optical Dynamics Philippines Host Event

asia-dr-ginaOptical Dynamics Philippines was proud to be a Gold Sponsor of the the 1st ASIA Optometric Congress and 6th ASEAN Optometric Conference held in Manila Philippines.

asia-booth-2With celebrity endorsers, cocktail party and DJ, theirs was a standout booth!

The OD Philippines workshop, Decoding the Secrets of Successful Dispensing Practice, was standing room only with capacity in excess of 100 attendees and as a Gold Sponsor, attendees had access to OD Philippines videos during the Plenary with active audience participation. asia-meeting

Thank you to our Philippines distributor for putting on such a great event and introducing the technology to the ASIA Congress. We appreciate your commitment to the opometric community and in-office lens production.

Disarm Your Competition

Market PositionEstablish Your Market Position – With your Q-2100 Digital Lens System and nanoCLEAR AR unit, you are the most advanced optical location in your area. Use this to your maximum advantage by letting everyone know. Review your advertising, recall notices and patient handouts and tell them about your leadership position.

Faster Service – Look at your past service level from your patient’s point of view. How do you stack up against the competition? With the purchase of your digital lens system and nanoCLEAR AR unit, you can now offer the fastest service in town. In fact, you are the only one that can offer same day AR…not even the biggest guys in town can do that. Use it to make the buying experience at your location more convenient than anywhere else. Broken lens…no problem, change in Rx…no problem, heading out of town and need them today…no problem! Capitalize on your new ability and your patients will remember and tell their friends.

Better Lenses – You are not only using the newest technology, you are producing some of the best lenses available. clearLIGHT lenses offer your patients a new level in clarity of vision. By  processing lenses directly from the liquid plastic to the finished Rx utilizing free form molds, you have eliminated the visual noise inherent in all other lenses. Your patients will see better and have increased confidence in your practice and your staff. Your competitors can’t touch your quality at any price.

Better Photochromics – You now have the sunSMART II photochromic lens that provides maximum patient comfort in all light conditions…your competition doesn’t. sunSMART II lightens faster and will continue to perform with the same vigor even after extended use. Your photochromic has the photochromic material throughout the lens. The lens carried by your competitors does not. Differentiate yourself and you will stand out.

No Expensive Lens Inventory – The irrefutable law of business is that the lowest cost producer wins. You are now the lowest cost producer. Evaluate your stock and then get rid of it. It represents idle cash that can be put to better use. Your staff will sell and your patients will buy what you make and feature. Your patients want the best vision possible and if it isn’t clearLIGHT PLUS they are sacrificing visual acuity. Help them see better than ever before.

Everyone Can Operate It – Take advantage of the technology and cross-train your employees. Make sure everyone knows how it works and is comfortable making lenses. Your competition needs his highly skilled lab tech to complete a job. If the tech is off, the customer has to wait. Not at your practice…the customer can always get their eyewear when needed. That’s the kind of service they will tell a friend about.

Need Retraining?

Have you lost an operator, hired additional team members or just want a refresher course? Call Optical Dynamics to arrange a recare visit for your staff.

Retraining can help your practice soar. Call Sales Support and have them quote a recare visit for your practice today. 800-587-2743

Do You Let Your Store do the Talking?

Eyecare Business November, 2016 by Erinn Morgan

welcome-matTrend #1 The Big Picture – The store is a tool of communication. And, a successful retail environment must be holistically designed, from the front door to the sales floor to its on line presence. This includes the sign above your door, the welcome mat below, the surface treatments on the walls and floors the stationary that you use, and the nature of your sales associates.

Trend #2 The Product at Work – Across the board, stores are using a plethora of mannequins. Can they also work in optical? Even if employing mannequins in your eyewear displays is not for you, thought-out-lifestyle presentations can still show how the product is intended to be used.

Trend #3 Think Locally – Being locale-specific and connecting with the community is important, too. And who does it better than Anthropologie? One of my favorite presentations done by this retailer was in its San Francisco store on Market Street. The company replicated the Golden Gate Bridge, constructed of boxes of Rice-A-Roni. You can’t get more San Francisco than that.

Trend #4 Get Interactive – New digital and video shelf talkers, and other types of interactive displays, are finding their way into stores across the country. Pick up the merchandise and the shelf talker communicates what the product is – an how it should be used.