Optical Dynamics Exhibiting at SECO 2012

Posted on February 22, 2012 by Sales

Optical Dynamics will again exhibit at the SECO Conference at the Georgia World Congress Center and encourages all attendees to visit Booth #1736.  SECO 2012 will be held in Atlanta, March 1-3, 2012. This year’s theme, “Education Plus,” will offer a broad spectrum of new courses designed to help practicing ODs and staff expand the scope of their practice with a focus on how ECPs can better serve their patients.   With more than 300 companies exhibiting in the optometry’s marketplace, there has never been a better time to see the newest products and trends.

Optical Dynamics’ technology is a perfect fit for this year’s theme of better serving patients. Geared to meet the needs of the optical professional, the Q-2100 Digital Lens System provides just-in-time delivery of lenses in clear and photochromic, with or without AR direct from your office to the patient. Improve lens quality and patient service while improving your bottom line.

We look forward to speaking with new and existing customers and invite all to see our newest photochromic products, sunSMART brown and ultraSUN, and to explore our expanded lab products available through Vision Dynamics Lab.

Visit booth 1736 to see how the Q-2100 can work for you!

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Service, Quality and Profitability

Posted on February 20, 2012 by Sales

Cohen’s Fashion Optical in Garden City, NY has been avidly using the Q-2100 Digital Lens system with nanoCLEAR AR unit since 2007. As one of several Cohen’s locations with the technology, they understand the value of fast service for repeat business.  They also understand the importance of quality and the necessity to improve the bottom line. With the Q-2100, their locations can provide the service speed needed to grow business while keeping production costs inline to increase profitability

Yeniva Marcioch, lab technician at the Garden City location has been making quality lenses with the technology for more than two years. “The Q-2100 makes my job easier because it produces excellent results in processing lenses,” says Marcioch. “Our customers are very satisfied with the lenses we dispense,” she added.

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Understanding the Service Help Screen on your Q-2100: Codes 04, 05, 06

Posted on February 17, 2012 by Tech Support

Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.

04 Filament Heat Power

Cause: At lease one of the lamp filaments is not receiving continuous power. The filaments help the bulbs to light up.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support for further information 800-587-2743.

05 Lamp On Time

Cause: The effective life of a set of lamps has been exceeded.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support 800-587-2743.

06 Post Cure Heaters

Cause: At lease one of the Post Cure heaters is not receiving power.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

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Vision Dynamics Lab Expands Lens Offering

Posted on February 15, 2012 by Sales

Visit www.visdynlab.com to open an account today!

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Now an Approved Vendor Member of Optical Synergies

Posted on February 13, 2012 by Sales

As a recently approved lab vendor of Optical Synergies, Vision Dynamics Laboratory will attend their 2012 Annual Conference February 16th – 19th at the Sandestin Golf & Beach Resort in Sandestin, Fl.

With a unique expertise in glass lens surfacing, Vision Dynamics Lab will highlight our glass products and services at the event. By sending glass jobs to us, Optical Synergies members can focus their resources on more profitable, higher volume product lines.

Vision Dynamics treats lab-to-lab business as a partnership with electronic lab link for fast job transfers, error reduction, cost reduction and job tracking. As an authorized distributor for all major brands.  Let Vision Dynamics be your outsource lab of choice.

Vision Dynamics Lab will also present our permaTINT pre-tinted polycarbonate SFSV, infraredRX IR protection lenses, colorMAG shooting lenses and sunSMART grey photochromic stock single vision.

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It’s All About Design

Posted on February 9, 2012 by Sales

Coastal Vision, located in Virginia Beach, is a true believer in the Q-2100™. The practice first added the system to their lab in 2000 and immediately felt the positive impact such a technology can have. The Doctor upgraded in 2004 adding the newest lens designs and purchased the nanoCLEAR AR unit in 2005 taking advantage of all the production options available. John Rybarczyk, Lab Manager at Coastal Vision, has been using the Q-2100 Digital Lens System for over two years. When asked how the system has benefited the practice he shared, “the unit allows for high patient satisfaction and a very good profit margin. Patients like the fact we make the lenses onsite and prove this with repeat business.”

John is most impressed with the ease of use of the technology. “The Q-2100 is a very straight forward machine allowing you to multi-task rather than having to sit and keep your eyes on it,” shared Rybarczyk. “The notification the machine has is also very practical. When processing a lens I may be on the floor working with a patient and can easily hear when my lens is finished,” he added. “It is a very well designed piece of equipment and the quality product it produces is simply amazing,” John concluded.

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We Can’t Wait to See You at the TOA

Posted on February 8, 2012 by Sales

Optical Dynamics will exhibit in booth 194 at the 112th Annual Convention sponsored by the Texas Optometric Association. This year’s event will be held February 16th – 19th at the Renaissance Austin Hotel in Austin, TX. The theme for the event is “Texas Round Up” and will include over 43 hours of continuing education to choose from.

The following National and State Speakers will headline the event:

Justin Bazan, OD Mile Brujic, OD
Peter Cass, OD Joe DeLoach, OD, FAAO
Douglas K. Devries, OD Kelly Nichols, OD, MPH, PhD, FAAO
Kim Reed, OD, FAAO Jack Schaeffer, OD
Diana Shechtman, OD, FAAO Craig Thomas, OD
Rob Vires, Captain, AFD and more…

For new clients, stop by booth F2 to discover how you can grow your practice and your bottom line with the Q-2100 and nanoCLEAR AR Digital Lens System.

For existing customers, come see our newest photochromic products to add to your existing system and learn about our expanded lab services with Vision Dynamics Lab.

We look forward to seeing you there!

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Introducing sunSMART Photochromic Stock Single Vision

Posted on February 6, 2012 by Sales

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Let’s sell more nanoCLEAR AR!

Posted on February 3, 2012 by Sales

Now that you have added the nanoCLEAR AR unit to your practice, AR sales should steadily increase. Traditional barriers to selling AR such as delivery time and reliability are eliminated with your in office system. In a recent conversation with Dr. James Brooks Columbus, MS, he shared that sales of AR have increased almost 80% with the addition of the nanoCLEAR AR unit.

Start by educating your staff on the benefits of AR coating. Everyone should understand and believe in the new nanoCLEAR AR product.

  • By minimizing surface reflections, AR coating improves vision when dealing with overhead lighting, computer screens and window glare
  • AR lenses are more cosmetically appealing for improved patient appearance
  • Vision during night driving is improved reducing the glare of oncoming headlights
  • AR lenses provide improved visual comfort and reduces eye strain and fatigue

Make sure that all staff member are wearing the nanoCLEAR AR product. This way they can share their own experiences and use their lenses for demonstration when interacting with the patients.

Have literature that shares the AR message. From your on hold message to your POP material, make sure to mention the benefits nanoCLEAR AR provides.

Start the education process during the eye exam. As an Optometrist, your recommendation matters. If you share the importance of the product when in the exam room, the patient will be more likely to add when in the dispensary.

Utilize the above tips and watch your AR sales soar.

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Management Team Attends Vision Council Executive Summit

Posted on February 1, 2012 by Sales

Members of Optical Dynamics’ management team attended the Vision Council Executive Summit this past week in Key Biscayne, FL. The summit included discussion panels and breakout sessions on business strategies, economic trends and the rise of digital media and e-commerce.  With more than 250 optical industry executives in attendance, it was the largest gathering of supply side leaders from the optical industry this year. The annual event ensures that the VCA’s programs and services continue to meet the needs of an ever changing industry.

Key note speaker Adam Hartung, author and columnist for Forbes and CIO Magazine, shared the importance of paying attention to competitors by asking the following questions:

Do you really know who your competitors are?

Do you know what new products or services they are
offering?

According to Hartung, too many businesses focus all their efforts on the customer but forget to pay attention to their competitors. He reccomends to stop competing on price and proactively find ways to leap ahead by offering a product or service in a new way that your
competitors can’t.

Your Q-2100 Digital Lens System and/or nanoCLEAR AR unit is a perfect example of what Hartung suggests. This technology allows you to offer a lens product and a service level that your competitors can’t. Make sure to capitalize on the usage of your technology to grow your business.

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