So as a staff member, why would I want to cast lenses?
Job security: Ever think it’d be easier to just call a lab and have the lenses made? It is easy. In fact it’s so easy that pretty much anyone can do it. Making lenses requires a little more effort, but it also makes you an integral part of the transaction. The person that makes the lenses is harder to do without than the person that orders them. Making lenses in-house also makes the practice you work for more profitable!
It’s pretty cool: Do you ever think about the direct output of your efforts helping people see? You’re making something that improves their lives. You’re not just an order taker and delivery box. Some stores can’t even tell you what kind of lenses they’re selling. The corporate office or lab decides that for them and doesn’t feel the need to tell customers. If you make the lenses you’ll know more about how they behave and how they should be used. You become a more important part of your customers’ lives.
Keep it local: With economic worries and political unrest around the globe, more people are deciding they’d rather spend their time and money at local businesses. Let your customers know you’re actually MAKING their lenses at your store on equipment that’s made in the USA. If you need something out of range, our lab can probably surface it for you and it’ll still be made in the USA (we cast our own blanks in Louisville, KY and surface them in the same lab).
Differentiate yourself and the business: Remember earlier when we were talking about how easy it is to phone an order in? With Internet eyeglass retailers growing, the consumer can easily “phone in” a prescription too. It’s important to give the customer something they can’t get online, so they’ll want to come to your store. Whether it’s a quick turnaround, intimate knowledge of lenses and materials, or the fact that you’re going to personally make the lenses for the user, you have the opportunity to give your customers something a little more special. There are still lots of people that value a personal touch and want to build relationships with the businesses they frequent. Don’t underestimate the importance of those parts of the transaction.
And remember Casters Do it Better!
Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.
04 Filament Heat Power
Cause: At lease one of the lamp filaments is not receiving continuous power. The filaments help the bulbs to light up.
Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support for further information 800-587-2743.
05 Lamp On Time
Cause: The effective life of a set of lamps has been exceeded.
Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support 800-587-2743.
06 Post Cure Heaters
Cause: At lease one of the Post Cure heaters is not receiving power.
Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.
With a business model centered around in-office lens production, the Eye Center Boutique franchise continues to flourish on the island of Puerto Rico.
Opening their 13th location, Optical Dynamics welcomes Eye Center Boutique Fajardo to the Q-2100 user family! Located in the Plaza Fajardo in the east region boarding the Atlantic Ocean they are th, newest ECB franchisee.
Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.
Optical Dynamics is proud to have our technology as an integral part of their successful business plan and looks forward to working with their newest location.
Eyecare Business September 2019
- Online Sales: Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit sales. That growth rate has pretty much stayed the same since 2014.
- Online Dollar Volume: As for revenue, sales of optical products online rang in at $2.13 billion for the 12 months ending December 2018. That’s up 9.2% from a year earlier.
- Plano Sales: This is an entirely different story. “During the 12ME period September 2018…up to 9.3 million American adults purchased plano sunglasses directly over the internet,” reports the Vision Council.
- Internet Users: Among American adults who indicated in 2018 research they used the Internet to purchase eyewear over a six-month period, 24% bought Rx eyewear and 31% plano sunwear.
My flash fill stand will not turn on? First double check to make sure the unit is plugged in and the power switch is on. Next, double check the fuses in the back of the unit. If neither are the cause, please give the technical support department a call.
My flash fill stand seems to be leaking from the valve? First, make sure the valve is completely closed. Next remove the valve knob by twisting counter clockwise and pulling. Look to make sure that the two red rubber gaskets are seated inside the valve needle opening. Finish by cleaning the valve knob with IPA and a lint free cloth. If additional help is needed, please call technical support.
Usage: The more you make…the more you’ll make! It simple if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.
Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service, and the improved product quality.
Integration: Now that you can make it, its time to sell it! Ensure your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT advantage and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.
Repost The New OD, Optometric Management March, 2015
In today’s evolving healthcare environment, it’s become vital to separate yourself and your parctice from the crowded landscape. Utilizing proven business models from the marketplace is a great place to start.
Consider the elite hotel brands across the globe whose mission has become impeccable customer service. …This high level of doing business can become your way of doing business if you follow these simple principles
- The Art of the Greeting – Ensure that your staff members greet patients by saying, “Welcome to (insert practice here). My name is (insert staff member’s name). How may I help you. Reminding patients where they’re receiving excellent patient care helps establish your brand.
- Dress for Success – From the front desk to the technician, and especially in the optical center, it’s important to have a uniform or dress code.
- The Attitude – You can’t train happy and nice and good social skills are hard to learn, too. Therefore, it’s imperative to begin with the end result in mind and hire for personality rather than job skills or experience – in certain positions.
- Be Our Guest – Develop a culture that promotes the patient as a guest. When you pass a patient in the hallway, say hello or offer a friendly smile and make sure your staff does the same.
- Classy Clinics – Closely monitor your physical space. Please your eyes where patients do by sitting in your waiting room, exam rooms and optical and notice everything.
- Don’t Tell the Patient, Show Them – When you are staying at a prestigious hotel, you’re taken there by a staff member. Your staff should do the same.
Providing 5-start service is a great way to build patient loyalty and increase referrals.