Build Your Own Discount Plan for Local Employers

According to an AOA Third-Party/Managed Care Survey, “the typical OD patient profile includes 50.5% of patients covered by private insurance plans.” Although managed care acceptance does help increase patient traffic, it may not always help increase practice profits. As this trend continues to expand, creating your own discount plan for local employers can help you compete and profit in the growing managed care market.

As a Q-2100 system owner you have a unique advantage in creating your own discount vision plan. By promoting the clearLIGHT, sunSMART, ultraSUN and nanoCLEAR AR products you produce in office, you have a very controlled cost of goods. For Rx orders that are outside of your production range, you can supplement at Q-owner prices through Vision Dynamics Lab. By utilizing your proprietary products, you don’t have to guess or spend countless hours trying to figure out how a discount plan will affect your profits. You can be confident that the program will help grow your business.

Set up a program that gives a certain percentage or dollar amount off the services and eyewear you provide. Offer the program to small and medium sized local employers who do not currently offer a vision care plan to their employees.  Offer the program at no cost to the employers and your program becomes a value added benefit they can offer their staff and families.

Create the collateral material that explains your program with what is included and what is not. Assign an identification code to each business you are going to solicit. Create a membership card with the identification code that explains the discount program that can be handed out to their employees. Track the visits via the identification code to track your success.

Place Your Supply Orders Online

Did you know there is an easy and efficient way to place your supply orders? Just visit our online store at www.opticaldynamics.com and click on the STORE button in the upper right hand corner of the site to open up the consumables order form as shown below.

Store Home Page

Type in your account name, account number, name, e-mail address, preferred ship method then click the gaskets needed. If you need more than one bag, type in the necessary number.

For additional supply items, scroll down until you see the product you require and type in the quantity you need.

If you do not see the product you are looking for, type the item description in the special instructions box and we will make sure the item is included. Send the order on its way and you will receive a confirmation e-mail letting you know the order has been processed. If we have any questions, we will give you a ring. Its just that simple.

We look forward to receiving your first online order!

In-House Lens Production Provides Freedom

CV616 ImageCrystal Vision Optical in Saskatchewan Canada, owned by James Hollstein, licensed optician, has been using the Q-2100 Digital Lens System and nanoCLEAR AR since 2006. When asked what he likes best about the technology, he responded “freedom”. “I now have freedom from the big labs for 90% of my lens sales,” he shared. “Most orders are complete same day and my in house lab costs are low enough to compete in any market and still make a profit,” he added.

The onsite lens production also adds a level of service, not readily available at other optical locations in the area. When asked to share a success story, Hollstein detailed, “A man and his wife wanted two pairs of glasses each. They were all progressives. They each wanted sunglasses. They were amazed that all their glasses were ready the next day and they impressed with service we can provide with our Optical Dynamics system.”

A Lens Fell into My Post Cure

Don’t worry, if a lens falls into the post cure oven, follow these simple steps to remove it.

Immediately turn off the machine.

Disconnect all power and data cables from the post cure unit

Remove the fill stand set it aside

Tilt the post cure unit onto its back

Turn the machine around so that the fill stand plate is facing you

Tilt machine toward you and set the machine upside show on the fill stand plate with the drawer facing you

Tilt the unit toward you so that the drawer faces the floor

Open the drawer and gently shake the unit if necessary

The lens should fall out

 

What Frame Works Best for High Plus or Minus?

Ask the Labs, Eyecare Business

If a patient has a high-plus or high-minus Rx, which frame characteristics should be taken into consideration to ensure it will work best with the lenses?

When working with a patient with a high-plus or high-minus lens Rx, say over four or five diopters in total power, the following tips can help:

In general, rounder and smaller shapes are best for reducing edge thickness. One key factor in reducing edge thickness is picking a frame that requires the least amount of decentration. Decentration is the natural enemy of high-power lenses, as decentration increases, so does edge thickness. Another way to look at it: The closer the geometric center of each eye is to the pupil, the less edge thickness there will be.

Of course, other aspects of frame choice also have a role to play. A frame that hides more of the lens edge will help improve aesthetics— with plus lenses the thickness will tend to be in the nasal, with minus lenses it will be the temple edge. Be careful with drills and rimless groove frames; instead consider zyl or metal frames with thicker eyewires.

As for wraps, they are designed for lower powers, typically from -3.00D to +3.00D, and can become risky above this range. For wraps in general, we strongly recommend consulting the frame manufacturer to determine the lens range the frames were designed to accommodate.

— Swen Carlson, vice president, operations, VSP Optics Group

Mix it Up, a Recipe for Success

In  Optometric Management,  Author Jay Binkowitz shares a recipe for Success:

  1. Create curbside appeal mix it up
    1. Signage
    2. Storefront
    3. Display window
  2. Update your space
    1. Wall color
    2. Lighting
    3. Furniture
    4. Displays
  3. Extend a warm welcome
    1. Do you customers receive a friendly welcome from someone who anticipates and appreciates their visit?
  4. Dress the part
    1. Scrubs at the office are quickly becoming a thing of the past
  5. Flip the script
    1. Flip from a patient-consumer experience to a consumer- patient experience

 

Optical Dynamics & Vision Dynamics Lab to Attend VEE

VEE LogoRepresentatives from Optical Dynamics and Vision Dynamics Laboratory are pleased to attend this year’s Vision Expo East Friday March 16th  through Sunday March 18th at the Jacob Javits Center in NYC. Although we will not exhibit at the event, team members will be available for onsite appointments should you wish to meet and discuss our in-office lens technology, photochromic, or fixed tint products, and/or Lab Services:

Attendees include:

  • John Dippold, President ext. 285
  • Michael Yager, VP Sales ext. 291
  • Eric Lindquist, National Sales Manager Lab Services c. 801-205-6133
  • Julianne West, Marketing ext. 253

For appointments, please call 800-797-2743

Exhibit hours for the event are as follows:

  • Friday March 16th 9:30am – 6:00pm
  • Saturday March 17th 9:30am – 6:00pm
  • Sunday March 18th 9:30am – 5:00pm

We look forward to meeting with you at this year’s event!