Digital Lens Technology Improves Service Levels

Lynn Bohlender, Certified Lab Technician for Northwest Optometry in Englewood, OH has successfully been operating the Q-2100 Digital Lens System with nanoCLEAR AR for over fifteen years. As shared on the practice website, “Lynn is the behind the scene detailed technician who produces our accurate in-house ophthalmic lenses the doctors prescribe for the patient’s prescription.”

As one of the first optometry practices to add the in-office nanoCLEAR AR unit to their business, Lynn was pleased with its purchase. “I like how easy it is to put on the AR coating or hardcoat with nanoCLEAR AR unit,” shared Lynn. When we first added the technology to Dr. Studebaker’s practice we could only process scratch coating and applied it by hand. I appreciate the additional capabilities of the newest equipment,” he added.

According to the practice, “our in-office optical laboratory has the ability to produce many of our own ophthalmic lenses, including even more complex, progressive addition lenses, photochromic and even anti-reflective lenses. Emergency service for broken or lost lenses can usually be provided the same day if necessary.” Lynn likes the fact that that this technology gives him the capability of producing a lens for a patient in the shortest amount of time.

Optical Dynamics & Vision Dynamics Lab to Attend VEE

VEE LogoRepresentatives from Optical Dynamics and Vision Dynamics Laboratory are pleased to attend this year’s Vision Expo East Friday March 31st through Sunday April 2nd at the Jacob Javits Center in NYC. Although we will not exhibit at the event, team members will be available for onsite appointments should you wish to meet and discuss our in-office lens technology, photochromic, or fixed tint products, and/or Lab Services:

Attendees include:

  • John Dippold, President ext. 285
  • Michael Yager, VP Sales ext. 291
  • Eric Lindquist, National Sales Manager Lab Services c. 801-205-6133
  • Julianne West, Marketing ext. 253

For appointments, please call 800-797-2743

Exhibit hours for the event are as follows:

  • Friday March 31st  9:30am – 6:00pm
  • Saturday April 1st 9:30am – 6:00pm
  • Sunday April 2nd 9:30am – 5:00pm

We look forward to meeting with you at this year’s event!

Maximize Profits with Your Digital Lens System!

RB602 ImageUsage: The more you make…the more you’ll make! It sounds simple and it is if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.

Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service and the improved product quality.

OE605 Dr. Chris Ortiz2Integration: Now that you can make it, its time to sell it! Ensure that your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT plus and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor and reinforce your team’s commitment to this new lens technology and you will be successful.

Help, How Do I Get Monomer Out of My Clothes?

First, don’t worry…it will usually come out if you treat it properly before washing. Take it from someone who spends a lot of mixing newmonomers, here is what to do:

1) Blot up any monomer you can from the area to keep it from spreading and limit its ability to cure (it doesn’t cure as easily when there’s less of it). Don’t spend a bunch of time in the sun with monomer-soaked clothes either. Sunlight cures it, and once it’s hardened it’s not coming out. Room light and short periods outside aren’t typically a problem.

2) Locate a bottle/stick of Shout Ultra Gel (it’s the one with the little scrub brush built into the top of the bottle). Make sure it says you can wait up to a week to wash the item after treating a stain.

3) Thoroughly saturate the spot with Shout and scrub it a little. Make sure it penetrates the fabric well. If the garment is thick, apply from the inside too.

4) DO NOT wash it immediately. You can wait up to a week, so give it some time to work on the monomer – a couple days at least.

5) Wash normally

Washing MachineOther stain removers might work too, but Shout is the one I’ve used to save a bunch of clothes over the years. I think being able to leave the ultra concentrated version on for quite a while before washing really helps.

On a related note, photochromic clothes do sound kind of fun until you walk outside and realize you look like a horror movie extra because your nice white shirt has concentrated red photochromic goop smeared on it. It took a couple treatment/wash cycles to fix that one, but Shout rescued it too.

Got a Plan?

Eyecare Business December 2016 by Stephanie De Long

Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:

Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.

Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business. Whats the plan

Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.

Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.

Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.

for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033

 

Are You Kidding?

Eyecare Business June 2016 by Stephanie K. De Long

Tip #1 Be Visual & Verbal – Marketing and message have to take into consideration not just the age of kids but also whether your communication is meeting their learning styles. That’s often overlooked.

Tip #2 Understand the Essence – Whether you’re talking about a product, program, or promotion, this is an exercise that has proved very useful at Youth Market Systems in the development and marketing stages.

kidsTip #3 Consider Identification Patterns – Whether it’s a real person or – in terms of character identification – an animal or cartoonlike personality, you can understand identification patterns: how a child relates to and interacts with things and people.

Tip #4 One Size Won’t Fit All – Whether attempting to market through advertising, print, promotions, or the Internet, certain generalizations are often applied. Some work, Some definitely don’t.

Digital Lens Technology Improves Service Level for Island Location

Belleville Optical located on the island of Barbados, has long been a believer in the benefits of in office lens production. In business since 1994, Belleville Optical added the Q-2100 Digital Lens System to her practice in 1999. With limited lens procurement options available on the island, Belleville wanted an in-office system that was user friendly and easy to integrate.  “I added the Q-2100 technology to improve turn around time for delivering spectacles to our patients” shared the location. “It has drastically improved our delivery time thereby improving our cash flow,” the location added.

sunSMART II Girl indoor outdoor logoBelleville’s practice primarily caters to the forty and over demographic. For this reason, the quality of the progressive design and finished lens was very important to the decision making process. “Patients are very happy with the lightness and clarity of the lenses.”  Located in a sunny warm climate, photochromics were also of key importance and Belleville’s patients love the sunSMART II photochromics.