In an industry warranty and redo white paper, ECPs from all regions of the US were surveyed and asked a series of questions involving the number of lens returns and redos at their practice. According to the paper, an average ECP has annual return and redo rate of 7.4% or 17 pair per month.
Of particular interest was the warranty & redo information collected on anti reflective lenses. As the majority of AR lenses are coated through a vacuum process, the paper gives a good snapshot of how traditional AR coating fares in the marketplace. When asked to detail the mix of lenses returned, 8 of the 17 pair returned included an anti-reflective treatment, an average of 2 pair per week. When asked for the most common “reasons” for remaking lenses, with or without treatments, 33.4% said scratching and 23.0% said AR failure.
Another aspect of the paper was the time and cost of redos. To remake a returned job it took an average of 5 days if the lens included an AR treatment. The average cost to the ECP for the redo with our without treatment was approximately $68.59 per pair or an average of $1,666 per month. A significant impact to the patient in the amount of time for redo and to the practice in dollars.
While the occasional return and redo of all lens types is inevitable, the addition of the Q-2100 with nanoCLEAR AR to your practice can significantly reduce the impact of returns and redos on your business. By producing lenses in house, the remake time is drastically reduced with the ability to provide same day or next day delivery of lenses. Your patient is happier as you responded quickly and efficiently to their remake need. The cost impact is also greatly reduced. With the digital in-office lab you are producing lenses at a fraction of the cost of a traditional lab, and well under the average remake price of $68.51. And if you are remaking lenses for a reason covered under warranty, Optical Dynamics will replace the returned lenses under our warranty program.
Optical Dynamics is proud to welcome Laboratoire ATLAS to the Q-2100 user family. Located in Sfax, Tunisia, Laboratoire ATLAS becomes the first location in the country to utilize the digital lens technology. Sfax is the capital and commerce center of Tunisia with an active Mediterranean port.
Laboratoire ATLAS is a new business venture designed to provide quality eyewear with quick delivery time to retail outlets around the region. With most lenses outsourced to Europe or China, Laboratoire ATLAS is proud to produce lenses in-country.
Carrying a full array of products including clearLIGHT plus, sunSMART II, and nanoCLEAR AR, Laboratoire ATLAS will be able to support the majority of their clients needs utlizing the Q-2100 digital lens system with nanoCLEAR AR.
Repost The New OD, Optometric Management March, 2015
In today’s evolving healthcare environment, it’s become vital to separate yourself and your parctice from the crowded landscape. Utilizing proven business models from the marketplace is a great place to start.
Consider the elite hotel brands across the globe whose mission has become impeccable customer service. …This high level of doing business can become your way of doing business if you follow these simple principles
The Art of the Greeting – Ensure that your staff members greet patients by saying, “Welcome to (insert practice here). My name is (insert staff member’s name). How may I help you. Reminding patients where they’re receiving excellent patient care helps establish your brand.
Dress for Success – From the front desk to the technician, and especially in the optical center, it’s important to have a uniform or dress code.
The Attitude – You can’t train happy and nice and good social skills are hard to learn, too. Therefore, it’s imperative to begin with the end result in mind and hire for personality rather than job skills or experience – in certain positions.
Be Our Guest – Develop a culture that promotes the patient as a guest. When you pass a patient in the hallway, say hello or offer a friendly smile and make sure your staff does the same.
Classy Clinics – Closely monitor your physical space. Please your eyes where patients do by sitting in your waiting room, exam rooms and optical and notice everything.
Don’t Tell the Patient, Show Them – When you are staying at a prestigious hotel, you’re taken there by a staff member. Your staff should do the same.
Providing 5-start service is a great way to build patient loyalty and increase referrals.
The Q-2100 Digital Lens System allows you to produce lenses in-house at a fraction of the cost when purchased from a traditional lab. Once integrated into your practice successfully, you will see an impressive reduction in outside lab costs. As a practice owner, manager or lab manager, it is important you take an active role in monitoring production and outside expenditures to ensure that you are utilizing the technology to its fullest potential.
Check your lab bill to see what was produced in office and what was purchased from an outside lab. Are you capturing all progressive, photochromic and AR jobs possible? You should maximize production of jobs that fall in the range of the technology. Remember, you are producing digital designed lenses, some of the best in the industry. Promote the premium products you produce in-house first.
Check your lab bills and compare the cost to producing in-house. While you are undoubtedly focusing on the most profitable products, verify what you are paying for custom processed single vision and FT lenses. You may find that it is more cost effective to produce these lenses in-house as well.
Continue to check your outside lab bills for total dollars spent. As with all new technology, there is a certain level of excitement that is present when first purchased. Usage starts out high as the lens unit is new and fun. Over time, production levels may fall as it becomes part of every day operations. Make sure the enthusiasm for the technology remains strong through incentive plans and monthly goals that reinforce your commitment to in-house lens production and practice profitability
Are you utilizing Vision Dynamics Lab for out of range and expanded product offerings? Vision Dynamics Lab carries a complete array of Optical Dynamics lens products, including clearLIGHT PLUS, sunSMART II grey & brown and ultraSUN II. As a Q-2100 owner you receive discounted pricing on all Vision Dynamics Lab products and services. Check against current lab pricing to profit even more.
The key to ongoing success is system utilization. The more you make…the more you’ll make. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT and sunSMART. Your staff is key to maximizing your potential. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.
Vision Dynamics LLC is please to attend and support the Vision Council at their Executive Summit next week in Orlando.
An annual event, the Executive summit is filled with opportunities for executive-level networking, leadership development, economic trend updates, and hot-topic panel discussions. This powerful resource is designed to keep members aware of the optical industry’s changing landscape in charting a course for the future.
This years speakers include Billy Beane, his “Moneyball” philosophy has been adopted by organizations of all sizes, across all industries, Scott Klososky, Writer of TechnologyStory and former CEO of three successful startup companies, and Author, and Brian Beaulieu, Principle of ITR Economics where he serves as CEO and Chief Economist.
Our executive team looks forward to spending time with industry friends at this informative event.