Innvision Magazine By Daniel Rostenne
Showing patients gratitude should be a year round affair. Giving your patients the recognition that they chose you, when they could have chosen any other eyecare professional out there reinforces that they made the right decision. It builds trust, loyalty, and goodwill and they will certainly remember it when its time for their next eye exam.
Here are some easy ways to show gratitude using digital marketing:
- Create a nice thank you graphic that can be sent by email or as a post card after a visit.
- Run a Facebook thank you campaign
- Share for them. Help your patients to succeed in their endeavors by liking their Facebook pages, sharing content and reciprocating.
- Hold a customer appreciation day in which you offer discounts or giveaways for loyal customers and spread the word through an integrated campaign on Facebook, email, website ads and direct mail.
- Respond to reviews, both good and the bad. Thank those that leave positive reviews and those that complain as well…
- Offer social media exclusive deals.
for complete article vision invisionmag.com
IPAO Optometrists cruising the river wearing Optical Dynamics’ sunSMART grey with nanoCRHOME shades!
At Optical Dynamics all Q-2100 and nanoCLEAR AR equipment is assembled, tested, and shipped direct from Louisville Kentucky. We manufacture all lens materials and coatings onsite. Our R&D team develops and blends all photochromics in-house. At Optical Dynamics we are proud to be a made in the USA company.
As a Q-2100 Digital Lens System owner you are producing lenses in the USA, made with products manufactured in the USA, while providing your operator with employment in the USA. Lens products made in the USA differentiates you from most other practices in your area, so share the news. This is a great message and your patients should know it!
As shared in the Vision Expo Daily, the Vision Council has unveiled the effects of digital devices on the eyes.
“The human eyes were not designed to look at digital devices, not to mention nearly as long as modern individual do,” said Dr. Justin Bazan, practicing optometrist and medical adviser to the Vision Council. “With American’s screen time hours nearing double digits, and them spending their entire workdays – and more – on digital devices, it’s imperative that individuals take a serious look at the implications on the eyes, especially has they’re the organs taking the burnt of all this screen time.”
According to a recent VisionWatch survey by the Vision Council.
- 32.4% experienced eye strain.
- 27.2% experienced dry eyes.
- 27.7% experienced headaches.
- 27.9% experience blurred vision. (end article)
Optical Dynamics’ blueVIEW defense monomer was developed to combat the issues associated with the blue light emitted from digital devices, LED and fluorescent lighting. Sunglasses for your indoor world. blueVIEW reduces the levels of blue light encountered in everyday indoor activities. Once your patients experience the comfort of blueVIEW defense, they will never want to be without them again.
Order your bottle today!
Utilize the below diagrams when reconnecting your nanoCLEAR AR unit, wash pump and computer.
Eyecare Business November by Erinn Morgan
Trend #1 The Big Picture – The store is a tool of communication. And, a successful retail environment must be holistically designed, from the front door to the sales floor to its on line presence. This includes the sign above your door, the welcome mat below, the surface treatments on the walls and floors the stationary that you use, and the nature of your sales associates.
Trend #2 The Product at Work – Across the board, stores are using a plethora of mannequins. Can they also work in optical? Even if employing mannequins in your eyewear displays is not for you, thought-out-lifestyle presentations can still show how the product is intended to be used.
Trend #3 Think Locally – Being locale-specific and connecting with the community is important, too. And who does it better than Anthropologie? One of my favorite presentations done by this retailer was in its San Francisco store on Market Street. The company replicated the Golden Gate Bridge, constructed of boxes of Rice-A-Roni. You can’t get more San Francisco than that.
Trend #4 Get Interactive – New digital and video shelf talkers, and other types of interactive displays, are finding their way into stores across the country. Pick up the merchandise and the shelf talker communicates what the product is – an how it should be used.
Vision Expo Daily March 2019
The vision Council Market Research team conducted its yearly VisionWatch internet influence study and found that online sales reached over 2.1 billion in 2018. The study surveyed over 4,900 respondents who shared information regarding their online habits when shopping for and buying eyewear.
VisionWatch examined their presence in the optical industry. Here are a few of the online sales finding from the internet influence survey
- 34.8 percent of recent buyers reported using the internet to varying degrees during their last contact lens purchase.
- 25.5 percent of prescription eyeglass buyers used the internet for assistance during their last purchase.
- Unit sales of online eyewear increased by about 11 percent in 2018, on par with growth rates of online eyewear sales from 2014 to 2017.
- About 28 percent of recent eyewear buyers with easy access to the internet claimed that they will not use the internet for any assistance or functions when purchasing eyewear in the future
- 32.1 percent of recent eyewear buyer with easy access to the internet indicated that they may possibly or probably will use the internet to directly purchase eyewear in the future.