Compete with the Big Box with a Better Lens

Ortiz Eye Associates has been utilizing the Optical Dynamics Digital Lens System for over 10 years with marked success. Chris Ortiz, Lab Manager, has been actively involved in lens production from installation. A very busy location, Chris and his team produce 60 pair per month or more with their unit.

“I am pleased with the quality of the lenses we offer,” said Chris. “The hard coat is second to none and we offer all available photochromics including sunSMART grey, sunSMART brown, and ultraSUN,” added Chris.

“Our patients love the turnaround time and they know they can get quality lenses quickly at our location, shared Chris. “We can compete with the box stores & deliver a better quality lens from our certified opticians,” he concluded.

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Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT PLUS and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends while they are bragging about their new lenses.

clearLIGHT PLUS digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART lens provides an optimum photochromic experience.

nanoCLEAR AR digital lenses reduce glare, are easy to clean and have excellent durability. The patient benefits of AR coating are undeniable. By minimizing surface reflections AR coating improves vision when dealing with overhead lighting, computer screens, window glare and vision during night driving. Offer your patients this premium coating for improved vision.

With AR Coating                  Without AR Coating

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Word Search Me!

Word Search

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Steps to Demolding

The monomer inside the cavity has been solidified during the curing cycle. Once the curing cycle is complete, the mold cavities are demolded to expose the lens surface. The assembly should be separated while still warm. Try not to “force” molds off the lens. If a mold does not release, simply return it to the soaking container and try again.

Start with the right cavity. Peel off the gasket. Wipe the edge of the lens with a lint free cloth to remove monomer residue.

Sseparate one of the molds from the assembly with the demolding tool. Insert the tool into the notch located opposite the fill port. Only use the tool as a wedge or to pry. If a mold does not come off, soak the entire assembly for at least 30 seconds in the demolding container and try again.

Put the freed mold in the soaking container for later cleaning and place the remaining mold/lens assembly to soak for at least 1 minute. The lens will release from the remaining mold.

If the last mold does not come off after soaking in the demolding container, try to gently using the demolding tool.

Put the molds in the soaking tub and the lens back in the job tray. Repeat this process for the left side. The molds should all be in the soaking tub and the lenses in the job try when you finish this step.

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Positive Language to Sell Photochromics

Eyecare Business By Susan Tarrant

There are many benefits of photochromic eyewear. They are adaptable, so patients can have comfortable vision in varying light conditions. They provide the convenience of having one pair for both indoor and outdoor wear. They provide UV protection. They also perform like never before.

The more than 12 million pairs of photochromic lenses sold in 2012 represent 16 percent of all lens sales in the U.S. (according to data from The Vision Council). The category has enjoyed a five percent growth rate since last year, and a revenue boost of more than 10 percent.

Why? It’s likely because of increased consumer awareness and that the category offers more than before: light adaptability, adjustable polarization, sunglass dark tints, and windshield activation.

Image1Photochromic lenses provide excellent, comfortable vision in all lighting conditions, indoors and out. They are for everyday wear, and though not considered a replacement for sunwear, can provide patients comfortable vision outdoors.

SO CHOOSE YOUR WORDS

We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you may not know is the importance of the language you use when discussing lens options, particularly options like photochromics.

A Transitions Optical, Inc., study finds that using positive, neutral, or, of course, negative language has an impact on the patient’s overall experience.

75% – of the patients who hear “positive” language from their ECPs regarding lens options report a positive eyecare experience and are more satisfied with the overall visit.

58% – who hear negative language (including product disclaimers) report a negative overall experience.

How a product is recommended is just as important as actually making the recommendation. The study finds that, even when it comes to discussing product benefits, a patient may perceive disclaimers as “negative,” even if the ECP believes he is making a helpful, neutral observation.

Some examples, from the study, of the “positive” language used:

■ Can be worn indoors and outdoors
■ UV protection
■ Adapt to a variety of lighting conditions
■ Are convenient
■ Match level of tint to light
■ High quality

Some examples of “negative” language used:

■ Don’t work while driving in a car
■ Won’t work as well as sunglasses
■ Too expensive
■ Not dark enough outdoors
■ Don’t get dark/clear fast enough
■ Not completely clear indoors

For the complete article click here

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Eye Center Boutique Adds 7th Location with Q-2100 Technology

EC628Optical Dynamics is pleased to welcome Eye Center Boutique’s 7th franchise location to the Q-2100 user family. Eye Center Boutique Mayaguez opened for business in February, 2015 and is situated in the 8th largest municipality of Puerto. With its store front located in the Mayaguez mall, its perfectly positioned to serve over 100,000 residents.

ECB LogoEach Eye Center Boutique location carries a large array of frames, handbags and accessories for a unique shopping experience. All locations include an in-house lab that utilizes the Q-2100 and nanoCLEAR technology for just-in-time delivery of eye wear. The ECB chain focuses on quality eye care with a designer line of frames to fit every budget.

 

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Best Wishes for a Wonderful Easter

happy-easter-greetings

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Worrisome Words

Eyecare Business December, 2014

Worry“Where can I have this filled?” These can be the six most worrisome words in optical dispensary management How many times have you heard patients who, upon being handed their eyeglass prescriptions as that question? Often, this question signifies a troubling truth; that a practice’s optical dispensary has fallen so far off of the patient’s radar that they ask a question whose answer is literally in front of the eyes.

Recommended Hand-Off Procedures:

  1. Walk and talk. In some practices doctors may physically walk with the patients to the dispensary for a discussion with the optician concerning their patients needs.
  2. Buzz me in. Other use a buzzer system that summons the optician to the exam room where the doctor introduces the two parties and explains the recommendations in front of both.
  3. EHR option. With the advent of electronic health records many practices now send prescriptions directly to the dispensary to be picked picked up by the patient.

To See Full Article

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Eyeland Vision Delights with Design & Delivery Time

Dr. Kerry Holt owner of Eyeland Vision, a Vision Trends member location, purchased the in-office system for his practice in 2010. Jack Rosales, lab manager, has been running the equipment since installation and Ivonne Rocha, Optician, has been dispensing the lenses for more than a year.

EV606 Image“I love the fact that I can get glasses ready for patients fast,” said Jack. “The lenses are great and patients adapt easily to the designs,” he added. According to Jack, “A patient came in complaining about progressives in the past. I told him about how much easier it was to adapt this progressive and the patient acknowledged and bought a pair. The Patient picked up glasses next day and he was very pleased. He has recommended a lot of patients to us. “

EV606 (Ivonne) ImageIvonne shares, “A patient came in with broken glasses. He went to several optical locations but he had to wait about a week to get glasses made with anti glare and photo. He called here and we told him he could have them in an hour and a half. The patient was very happy and will be coming here for his glasses from now on!”

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What Percentage of Rx Work Falls in the Range of my Q-2100?

When Optical Dynamics determined the power range of the Q-2100 Digital Lens system, they studied over a million prescriptions dispensed in the US.

The +4.00 to -6.00 range with cylinders out to a -2.50, and add powers from +1.00 to +3.00, cover approximately 93% of the total Rx range studied.

 

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