Vision Monday May, Bain & Company
In a study published in Vision Monday, Bain & Company reports on the competitive pressures impacting the independent optometrist and recommendations on how they should adapt.
Current threats to independent optometry include:
- Growth of large national chains and mass player
- Increased consumer comfort with buying products online
- Desire for greater price transparency on products
- Shift from the personalized shopping experience toward more efficient retail environments
How to adapt:
- Capitalize on the consumers desire for a comprehensive eye exam by utilizing online scheduling of exams
- Carry a stronger materials offering with a more transparent pricing model
- Improve delivery time so patients can buy or pick up easily in the store their new eyeglasses
- Continue to provide the same personalized service that has won their loyalty in the past (end article)
With the ownership of a Q-2100 and nanoCLEAR AR unit, you have the ability to capitalize on three of the study’s recommendations. (1) You can provide a transparent pricing model to your patients as you know exactly how much each pair you produce will costs each and every time you make them. (2) You can provide unparalleled service with same delivery of their eyeglasses (3) You can provide custom processed lenses for the ultimate personalized service.
Do you need to move or relocate your Q-2100 Digital Lens System? If so, use this handy diagram to reconnect your cables and data cords. For additional assistance, call Bob or Bob at 800-797-2743 ext. 276.
As shared by CEO Tom Stockham in the August issue of Eycare Business, here are three key ways to engage your sales staff and help them sell more.
1. DEFINE YOUR FOCUS: When thinking about helping the customers in your store, determine whether the interactions need to be more about providing technical details or more about recognizing the right customer for each type or brand of product – or both. Then, define that focus for your sales staff. Having the ability to relate to the variety of consumers who walk through the door is what makes a really helpful expert salesperson on the floor.
2. MAKE IT FUN: Make sure you are offering your sales associations an interesting and fun way to engage with your products and your customers.
3. OFFER REWARDS: The biggest deal, really, is defining how you track, manage and reward your sales associates’ engagement. This really needs to be something for which you create accountability.
U.S. News & World Report has once again ranked Bascom Palmer as the Best in Ophthalmology for 2014-2015. This is the eleventh consecutive year they have received the #1 ranking in the annual Best Hospitals survey. Bascom Palmer has received the #1 ranking a remarkable thirteen times (1994, 1998, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, and 2014) . Bascom Palmer was also named as the Best Hospital in the Miami-Fort Lauderdale metropolitan area.
Bascom Plamer recently expanded the use of the Q-2100 Digital Lens Technology installing at a 3rd optical dispensary, located in Plantation, FL. According to the company’s website, Bascom Palmer Eye Institute at Plantation offers expanded services at a new location at Crossroads Business Park, Building 3, 8100 SW 10th Street in Plantation. In addition to providing care for glaucoma, cataracts and corneal disorders, macular degeneration and diabetic retinopathy, neuro-ophthalmology, oculofacial plastic and reconstructive surgery, and ophthalmic and orbital oncology and a limited range of surgical services including custom LASIK and access to the latest clinical trials, we are also expanding our services to include aesthetics services, a new optical store and a low vision rehabilitation center.
Louisville, Kentucky, September, 2014 — Optical Dynamics, the leader in in-office digital lens production, announces the launch of ultraSUN™ II sunglass photo as the newest addition to our family of proprietary photochromic lens products. ultraSUN II is available for use with the Q-2100™ Digital Lens System and as uncuts through Vision Dynamics Laboratory.
“With more than twenty years of photochromic development in our lens line, ultraSUN II sunglass photo sets a new standard in outdoor activation,” said John Dippold, President. “Our commitment to the field of photochromic advancement means better performing lenses for our customers,” concluded Dippold.
Many consumers want a true sunglass dark photochromic that works well in warm temperatures. Color consistency throughout the aging process is also important. With a superior activation color outdoors and a slight tint indoors, extra active lenses offer consumers a wider choice of photochromic options.
“ultraSUN II maintains a truer grey color over the activation/deactivation cycle and is exceptionally sunglass dark when activated.,” said Ralph Ortiz, Sales Manager. “With excellent high temperature performance, ultraSUN II is perfect for those with an active outdoor lifestyle,” shared Ortiz.
“ultraSUN II gives our user family an extra active photochromic lens at a reasonable price,” said Mike Yager, VP Sales. “ultraSUN II maintains darkness longer in changing light conditions and our in-mass technology ensures a consistent photochromic experience for the life of the lens,” summarized Yager.
Vision Machinery and Equipment (Pty) Ltd (VME) was established in 1995, with the core business being the distribution of Lens Casting Systems from Optical Dynamics, based in Louisville Kentucky, USA. With offices in Johannesburg and Cape Town, South Africa, 19-years later VME remains an active distributor of Optical Dynamics in Africa and the Indian Ocean Islands. VME imports, warehouses and distributes the Q2100 Lens Casting machine and the NanoClear Anti Reflex Coating machine as well as providing a full range of spare parts and back up service.
In addition to systems placed through the continent including Botswana, Namibia, Zambia, Uganda and Nigeria, VME uses the the technology in their own chain of optical locations throughout S. Africa.
We look forward to many more years of successful partnership with Vision Machinery and Equipment.
Are you utilizing Vision Dynamics Lab for out of range and expanded product offerings? Vision Dynamics Lab carries a complete array of Optical Dynamics lens products, including clearLIGHT PLUS, sunSMART II grey & brown and ultraSUN. As a Q-2100 owner you receive discounted pricing on all Vision Dynamics Lab products and services.
With Vision Dynamics Lab you can expand your power range to +6.50 to -10.00 with cylinders out to a -4.00. Keep as many patients as possible in the same great Optical Dynamics products you dispense in house or put them in the newest photochromic products you may not have yet added to your system.
Vision Dynamics Lab carries progressive lens designs with fitting heights to 16mm. Expand your progressive offering to meet the needs of the majority of your patients.
To obtain a 2014 product guide send your request to firstname.lastname@example.org
ONE: Cut lenses to eye size of crib lenses down to remove tacky edges
TWO: To prepare your new Sure Seal tube for application, rotate the handle until you can just see the jelly like coating appear on the top
THREE: Rotate the handle 4 clicks and apply Sure Seal hydrophobic coating to the lens by blotting contents of tube once on front surface. Rotate the handle 4 more clicks and place a blot on the back surface. NOTE: Each application of Sure Seal will require 4 clicks of the handle.
FOUR: Carefully polish the jelly like coating over the entire surface of the lens with a Kimwipe or similar lens tissue until a uniform haze has developed over both the front and back surface. Be sure to recap the Sure Seal tube after use.
FIVE: Place Sure Seal coated lenses in Post Cure annealing oven for 10 minutes.
SIX: Upon completion of the 10 minute annealing cycle, wash the pair of lenses with Q-Soak and an AR cloth under hot running water to remove the excess buffed coating.
SEVEN: Clean lenses with Q-Spray
Note: if at any time you observe your hydrophobic coating to become discolored from its original condition, it should be properly disposed of according to state and local regulations. A new tube should be used at this point. Failure to do so will result in a less than quality product.