In an article published in Optometric Management, author and Q-2100 system owner Dr. Jim Davis shares five steps to help optical professionals reap the benefits of providing an optimum pair of glasses. No one wants upset patients claiming they can’t see out of their new eyeglasses in a waiting room full of patients!
Step One: Double check the refraction. According to Dr. Davis, “I rarely change a prescription more that +/-0.75D so when a patient’s prescription has changed more than that amount I have found the number of remakes increase, so I always examine the patients previous refractions to ensure I haven’t made an error prior to recording the new Rx.”
Step Two: Manage the patient’s expectations. “If the patient’s prescription has changed significantly, educate them on what specifically they can expect with the new prescription,” says Dr. Davis. “And always take the time to educate first time progressive wearers,” added Davis.
Step Three: Have a well educated optical staff. “Always make sure your staff understands appropriate frame selection, pupillary distance and seg height along with proper patient positioning,” advises Davis.
Step Four: Always check lens powers. “Another way to prevent spectacle remakes is to always check the lenses your lab produces as soon as they arrive,” recommends Davis. By checking the lenses before they are dispensed you can catch any lab production errors.
Step Five: Provide a written policy. Dr. Davis recaps his recommendations with the suggestion for a written policy. “Give your patients a written policy on re-makes before they leave the office with their new spectacles. Although completely avoiding spectacle remakes is impossible, the five aforementioned tips can reduce them and result in more happy patients,” Davis adds.
So as a staff member, why would I want to cast lenses?
Job security: Ever think it’d be easier to just call a lab and have the lenses made? It is easy. In fact it’s so easy that pretty much anyone can do it. Making lenses requires a little more effort, but it also makes you an integral part of the transaction. The person that makes the lenses is harder to do without than the person that orders them. Making lenses in-house also makes the practice you work for more profitable!
It’s pretty cool: Do you ever think about the direct output of your efforts helping people see? You’re making something that improves their lives. You’re not just an order taker and delivery box. Some stores can’t even tell you what kind of lenses they’re selling. The corporate office or lab decides that for them and doesn’t feel the need to tell customers. If you make the lenses you’ll know more about how they behave and how they should be used. You become a more important part of your customers’ lives.
Keep it local: With economic worries and political unrest around the globe, more people are deciding they’d rather spend their time and money at local businesses. Let your customers know you’re actually MAKING their lenses at your store on equipment that’s made in the USA. If you need something out of range, our lab can probably surface it for you and it’ll still be made in the USA (we cast our own blanks in Louisville, KY and surface them in the same lab).
Differentiate yourself and the business: Remember earlier when we were talking about how easy it is to phone an order in? With Internet eyeglass retailers growing, the consumer can easily “phone in” a prescription too. It’s important to give the customer something they can’t get online, so they’ll want to come to your store. Whether it’s a quick turnaround, intimate knowledge of lenses and materials, or the fact that you’re going to personally make the lenses for the user, you have the opportunity to give your customers something a little more special. There are still lots of people that value a personal touch and want to build relationships with the businesses they frequent. Don’t underestimate the importance of those parts of the transaction.
And remember Casters Do it Better!
“The Optical Dynamics progressive lens, produced with the Q-2100 Digital Lens System, provides consistent and strong optics for 99% of all patients coming in,” says Ken Usatch, who runs the optical shop at Westchester Medical in White Plains, NY. He is referring to the Optical Dynamics tabletop lens production system that he strongly recommended to the practice about 10 years ago.
“It took me about 18 months to talk this medical clinic into taking on the Optical Dynamics system, but I had seen what it can do almost 15 years ago in another practice in NY. I highly recommended it, and I can safely say that most opticians have no idea how great this is,” Usatch added.
“The industry has moved to expensive free-form lenses. I have seen the casting capabilities, and even in the beginning, Optical Dynamics offered lens-making that produced digital quality lenses that had strong wearability, and did what they were supposed to do,” Usatch remembered.
He indicated that he uses a height of 17 ½ “ as a guide for the progressive lens client. He also indicated an upswing in the new product categories of sunSMART and of ultraSUN – which is good for all people. “They don’t have to go into a polarized lenses, and, it can be used as a sports lens as well,” he pointed out.
For the average optical shop, there is a perception that several thousand dollars is a lot of money to invest into a small, tabletop system which is ergonomic, clean, quiet, and self-diagnostic. “I say it is the best thing that money can buy to make money and provide patient value in this business,” Usatch added.
What a fun day we had with our annual costume contest, pumpkin decorating contest, and Chili cook-off!
The grand prize winner? Julie, our very own Titanic catastrophe. Great costume!
Introducing amplifEYE, its like HDR for your EYES! Through advanced spectral filtration, amplifEYE lenses selectively block color waves for a more vibrant and sturated view of the world.
Designed for use outdoors, haze an glare are virtually eliminated and color contrast is enhanced for surroundings bursting with color.
Available for use with the Q-2100, amplifEYE lenses boost color perception for vivid shades of blue, green, and red.
Call for more information on how to add amplifEYE to your practice 800-797-2743, today!
The EyeDcotors in Manhattan, KS has been utilizing the Q-2100 Digital Lens System with nanoCLEAR AR since 2005.
According to the operator, “The lens fabrication system is a wonderful addition to our practice. It makes it possible to make a high quality lens without having to involve another lab. I like the new non-glare product as well; we have had numerous patients comment that this is the best coating they have ever had. The system is perfect for making a satisfied patient every time and a lens that lasts as long, if not longer, than the lenses from our partnering labs.”
When asked how this technology has impacted the practice she replied, “It has transformed our practice because of the capabilities of not having to rely on others to make our lenses. We are able to create a high quality lens in our practice, on the same day for our patients. Because we are located close to a military base, we frequently have to do jobs for patients quickly. Unfortunately, on several occasions our labs have not been able to accommodate this so we turn to the Q-2100 to make our patients happy. The ability to keep our patients happy is key with our practice and without a doubt the Q-2100 has certainly helped to accomplish this.”
Eyecare Business June 2017 by Gary Kaschak
- “Do you spend a lot of time on the computer?” (computer/digital eyewear)
- “Do you drive a lot? Spend time outdoors?” (sunglasses, photochromics, etc.)
- “Do you work in a dirty area or factory environment?” (inexpensive pair for work only)
- “Do you watch TV in a reclined position/” (SV for this and more)
- “Do you play an contact sports?” (sports eyewear)
- “Did you know that everyone should have two pair…just in case?”
- “Did you know that a pair of glasses is needed to give your eyes a break’? (for contact lens wearers)
Vision Dynamics is proud to be named as a top lab in Vision Monday’s 26th annual Top Labs Report. This year’s report reflects the top 15 independent labs in the US with a combined production of over 26,640 pair per day $433.5M in total net sales.
Specializing in glass lens surfacing, pre-tinted SFSV, and premium photochromics, Vision Dynamics is committed to accurate lens production and timely turnaround. Our lab team has more than 150 years of combined optical experience and is considered to be the most highly skilled in the region. Superior products and customer support are top priorities of
The Glass Lens Specialists, Vision Dynamics is the outsource lab of choice for companies that want to focus their resources on more profitable higher volume product lines. With an expertise in glass lens surfacing and cost effective world wide sources for glass lens blanks, Vision Dynamics provides a full service option for all your glass needs.
Visit www.visdynlab.com for more information.