Eye Center Boutique Opens Impressive 13th Location!

With a business model centered around in-office lens production, the Eye Center Boutique franchise continues to flourish on the island of Puerto Rico.

Opening their 13th location, Optical Dynamics welcomes Eye Center Boutique Fajardo to the Q-2100 user family! Located in the Plaza Fajardo in the east region boarding the Atlantic Ocean they are th, newest ECB franchisee.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Optical Dynamics is proud to have our technology as an integral  part of their successful business plan and looks forward to working with their newest location.

4 Key Online Optical Trends:

Eyecare Business September 2019

  1. Online Sales: Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit sales. That growth rate has pretty much stayed the same since 2014.
  2. Online Dollar Volume: As for revenue, sales of optical products online rang in at $2.13 billion for the 12 months ending December 2018. That’s up 9.2% from a year earlier.
  3. Plano Sales: This is an entirely different story. “During the 12ME period September 2018…up to 9.3 million American adults purchased plano sunglasses directly over the internet,” reports the Vision Council.
  4. Internet Users: Among American adults who indicated in 2018 research they used the Internet to purchase eyewear over a six-month period, 24% bought Rx eyewear and 31% plano sunwear.

Maximize Profits with Your Digital Lens System!

RB602 ImageUsage: The more you make…the more you’ll make! It simple if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.

Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service, and the improved product quality.

OE605 Dr. Chris Ortiz2Integration: Now that you can make it, its time to sell it! Ensure your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT advantage and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.

Be Our Guest

Repost The New OD, Optometric Management March, 2015

In today’s evolving healthcare environment, it’s become vital to separate yourself and your parctice from the crowded landscape. Utilizing proven business models from the marketplace is a great place to start.

Consider the elite hotel brands across the globe whose mission has become impeccable customer service. …This high level of doing business can become your way of doing business if you follow these simple principles

  1. The Art of the Greeting – Ensure that your staff members greet patients by saying, “Welcome to (insert practice here). My name is (insert staff member’s name). How may I help you. Reminding patients where they’re receiving excellent patient care helps establish your brand. Bellman
  2. Dress for Success – From the front desk to the technician, and especially in the optical center, it’s important to have a uniform or dress code.
  3. The Attitude – You can’t train happy and nice and good social skills are hard to learn, too. Therefore, it’s imperative to begin with the end result in mind and hire for personality rather than job skills or experience – in certain positions.
  4. Be Our Guest – Develop a culture that promotes the patient as a guest. When you pass a patient in the hallway, say hello or offer a friendly smile and make sure your staff does the same.
  5. Classy Clinics – Closely monitor your physical space. Please your eyes where patients do by sitting in your waiting room, exam rooms and optical and notice everything.
  6. Don’t Tell the Patient, Show Them – When you are staying at a prestigious hotel, you’re taken there by a staff member. Your staff should do the same.

Providing 5-start service is a great way to build patient loyalty and increase referrals.

Louisville Hosts Thousands of Athletes

Louisville, Kentucky, the home of Optical Dynamics, will host thousands of athletes for the annual IRONMAN Louisville event October 13th. Situated on the Ohio River in north-central Kentucky, the race takes athletes through a variety of Louisville’s scenic areas, including Waterfront Park, Oldham and Henry Counties, and the city of LaGrange. Athletes will end their journey with a finish line celebration at Fourth Street Live.

The 140.6-mile triathlon consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run on a course that features the Louisville waterfront and urban and rural settings.

“With its downtown finish line, considered among the most exciting in the sport, Louisville is one of the most vibrant Ironman venues on the circuit,” Philip LaHaye, vice president of North American operations for Ironman, said in a news release.”

Several Optical Dynamics employees will be cheering on the athletes as they participate in this endurance event. Special words of encouragement to Optical Dynamics friend Jennifer Williamson. Go Jenn!!!

In-House Lens Production Provides Freedom

CV616 ImageCrystal Vision Optical in Saskatchewan Canada, owned by James Hollstein, licensed optician, has been using the Q-2100 Digital Lens System and nanoCLEAR AR since 2006. When asked what he likes best about the technology, he responded “freedom”. “I now have freedom from the big labs for 90% of my lens sales,” he shared. “Most orders are complete same day and my in house lab costs are low enough to compete in any market and still make a profit,” he added.

The onsite lens production also adds a level of service, not readily available at other optical locations in the area. When asked to share a success story, Hollstein detailed, “A man and his wife wanted two pairs of glasses each. They were all progressives. They each wanted sunglasses. They were amazed that all their glasses were ready the next day and they impressed with service we can provide with our Optical Dynamics system.”

Need Retraining?

Have you lost an operator, hired additional team members or just want a refresher course? Call Optical Dynamics to arrange a recare visit for your staff.

Retraining can help your practice soar. Call Sales Support and have them quote a recare visit for your practice today. 800-587-2743