20 Years Later It’s Still a Key to Success!

Happy 20-year anniversary! Dominion Eye Care in Virginia Beach, VA was one of the very first locations to purchase the Q-2100 Digital Lens System at its launch in 1999. They upgraded with new mold designs and the nanoCLEAR AR unit in 2006 and continue to use the technology daily, more than 20 years later! This is a true testament to the quality of the equipment and the lens products produced.

MA602 ImageCheryl has been working with the technology for many years. “It helps make a lot of extra profit,” she said. “I would guess it’s a key factor in the success of our optical shop even in an age of vision insurance discounts,” Cheryl added. “Our customers tell us all the time how happy they are with the fast service and great products we are able to provide thanks to our Optical Dynamics in-office equipment,” she concluded.

Changing Out Post Cure Lamps

You have received a message on the upper left side of your Post Cure menu screen that reads Service Required Press Help and are notified that its time to change your post cure bulbs.

Step One: Remove the Post Cure face plate/filter panel by pulling if off

Step Two: Slide both hands under the lamps with palms facing up

Step Three: Remove lamps by twisting them 90 degrees to unlock them and then gently pull them from the lamp holders

Step Four: Install new lamps by pushing them into the lamp holders and twisting them to lock them in place.

Step Five: Make sure the new bulbs are securely installed before continuing

Step Six: Snap the Post Cure face plate/filter panel back on

Step Seven: Call Bob Miller ext. 283 or Bob Lossman ext. 276 in our Service Department to walk you through resetting the lamp timers.  800-797-2743

Optical Dynamics & Vision Dynamics Lab to Attend Vision Expo West

Representatives from Optical Dynamics and Vision Dynamics Laboratory are pleased to attend this year’s Vision Expo West Thursday September 19th through Saturday September 21st.  Although not exhibiting at the show, representatives will be available for onsite appointments should you wish to meet and discuss our Digital Lens Technology and/or Lab Services.

Attendees will include:

  • John Dippold, President Optical Dynamics ext. 285
  • Michael Yager, VP Sales Optical Dynamics ext. 291
  • Eric Lindquist, Account Manager – elindquist@visdynlab.com
  • For appointments, please call 800-797-2743

Exhibit hours for the event are as follows:

  • Thursday, September 19th 9:30am – 6:00pm
  • Friday, September 20th 9:30am – 6:00pm
  • Saturday, September 21st 9:30am – 5:00pm

We look forward to meeting with you at this year’s event!

Doctor Builds Customer Service Centered Practice with In-Office Lens Production

Optometry Times April 17, 2019 Volume 11, Issue 5

By Frederick Frost, OD

Over the past 14 months, I have made dramatic changes to my private practice that have paid great dividends. Before I talk about those changes, it is important to see where I was before I started.

I had been in private practice for 28 years. While the practice was going fine, we were not growing or slipping—we were stagnant. Our dispensary sales were flat, and our private pay sales were abysmal. It was extremely rare to sell a second pair of glasses under any circumstances.

Our labs provided acceptable service, but we were waiting a week to 10 days to receive our jobs. Many patients were not happy about this. Like everyone, my practice was under attack from online opticals and same-day opticals that could give as good or better service for a lower price.

Rethinking our approach
But then a series of events happened that caused me to rethink the whole basis of my practice.

It started when I learned that LensCrafters, one of the oldest one-hour labs, was getting rid of its in-store labs and moving away from one-hour service. I also heard that Walmart was not doing a lot of same-day service any more.

In fact, it seemed that almost every optical, private or not, was going to centralize lab work in order to save money at the expense of patient convenience.

Because many local labs were moving away from same-day service and into slower service, this gave me an idea where I could differentiate my practice. I was going to do completely the opposite of all of these companies.

I was going to change my practice top to bottom to deliver same-day optical service, and in general, improve all aspects of the customer service we were delivering both professional and retail. <end article>


In January 2018, Dr. Frost added a Q-2100 Digital Lens System with nanoCLEAR AR, ensuring same-day optical service for most patients 


<begin article> Many of the pieces were now starting to fall in place. We had the faster turnaround time we wanted, but we ensured that we had the quality we wanted. By stocking only polycarbonate AR lenses, patients who wanted same-day service had to purchase a premium product. Our cast lenses are quality high-index aspheric lenses. All of my patients were now going to walk out with glasses that I could be proud of

Better service, happier patients
The result of the changes my practice implemented was that patients were blown away.

Not only were they getting better materials than they had had before, they could not believe the speed of delivery. Getting a product while they waited closed the sale many times.

As an example, we had an employee from Amazon go bonkers when we made his glasses in 10 minutes, then he referred his mother. She came in the same day after canceling her appointment at an optical that used to offer same-day service. This started a chain reaction of referrals and new patients coming into the practice.

We added our same-day service pledge to our website, which we updated with online appointment scheduling and optimized for mobile viewing.

Streamlining our optical, adding online appointments, and providing same-day service freed up staff time. We were able to increase the number of appointments we booked every day by 25 percent, which further improved our bottom line.<click to read complete article>

Stand Out from the Crowd

Lab Talk 20 Tips to Improve Your Lab’s Customer Service by Julie Bo’s

  1. Ask customers how you can improve
  2. Use technology to your advantage
  3. Don’t rely on digital communication alone
  4. Offer a resource for quality concerns
  5. Set metrics to measure product quality and customer response time
  6. Speed ordering and tracking with web-based tools.
  7. Help customers understand your process
  8. Encourage customers to submit orders throughout the day
  9. Define expectations
  10. Provide alternatives when necessary
  11. Keep you customer service reps well-trained
  12. Put a smile on your face before answering the phone
  13. Have regular meetings with your entire lab staff
  14. Follow up on all customer requests – no matter how small
  15. Remember, first impressions count
  16. Listen first, then speak
  17. Draft customer service standards
  18. Give more than expected
  19. Capitalize of the power of “yes”
  20. Own up to mistakes

<click for full article>

Tips for Selling Multiple Pair

It should be every associate’s goal to present the multiple pair option to all patients. In an article posted on theopticalvisionsite.com, tips were shared to help achieve this goal.

Step One

Sit with the patient and start a conversation about their Rx requirements. Ask questions about the patient, their needs and lifestyle. You might find they need a second pair for:

1. Occupational or computer glasses
2. Photochromics for an active outdoor life style
3. Performance pair for outdoor activities
4. Sunglasses for driving

Step Two

People in sunglassesAlways bring up multiple pair options. Never prejudge the patient. Always inform of all products available.

Step Three

Always position eyewear as more than just for vision correction. Eyeglasses are a fashion accessory that reflect your style and image. Eyewear enhances your appearance just like a nice pair of shoes, purse or other fun fashion accessories.

Step Four

Always point out the importance of specialty eyewear for sun, sports, safety, as well as performance options.

Step Five

Don’t forget to share multiple pair pricing packages. Point out any 2nd pair or lens packaging options or discounts available.

Utilize the above steps and you will be sure to sell that second pair!

Eye Center Boutique Opens 12th Location with Q-2100 Technology

Optical Dynamics welcomes Eye Center Boutique Guayama to the Q-2100 user family. Located in the Plaza Guayama on the Carribean Coast of Puerto Rico, they are the newest ECB location.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Eye Center Boutique is a unique optical retail concept that includes the sale of handbags and acaccessories along with just-in-time delivery of prescription eye wear using the Q-2100 Digital Lens System with nanoCLEAR AR. The flagship store opened with the technology at the Carolina Plaza Mall in 2010 and has since grown to 12 franchise locations across the island.

Optical Dynamics is proud to have our technology as an integral  part of their successful business plan and looks forward to working with this up and coming retail chain as they continue to expand.

Create a High-Efficeincy Practice

In an article in Optometric Management, the editor offers six tips to maximize your patient flow for increase profitability.

Tip 1: When it comes to administration think “e”. By allowing your patients to schedule appointments and  fill out patient forms online, you can free up to 45-minutes a day for your employees and free up time for your patients as well.

Tip 2: Utilize high-tech equipment. The use of high-tech equipment in both diagnostics and production is key to increasing practice profitability. <end article> With the Q-2100 Digital Lens System you can produce free form quality lenses at a fraction of the time and cost as with traditional labs. Dispensing lenses with just-in-time delivery will be noticed by your customers and they will return with repeat business. Everyone wants things quickly and efficiently and this in-office technology allows you meet the expectations of the consumer. <begin article>

Tip 3: Delegate. Don’t try to be the keeper of all the knowledge. Share information and give your employees the opportunity to grown and expand their abilities in the work place.

Tip 4: Provide staff training. Do multiple people know how do do the same job? If not, they should! Cross train your staff in dispensing, lens production and administrative tasks. By cross training your team you will operate at peak efficiency.

Tip 5: Schedule weekly staff meetings. Industry leading consultant Dr. Richard Kattouf recommends you schedule weekly staff meetings at which discussions on how to refine individual responsibilities are discussed to maintain efficiency and enthusiasm.

Tip 6: Value your time and your patient’s. Time is important to everyone. By focusing on efficiency creating choices, you will see an improvement in the time you and your patients spend at the business. Your family will appreciate it and so will your customers.

Three Easy Tips to Increase Your Photochromic Lens Sales

sunSMART II Girl indoor outdoor logoCapitalizing on increased photochromic sales can improve both patient satisfaction and your bottom line. According to Vision Care Product News, “the goal of every eyecare professional should be to offer the best products to all patients and photochromic lenses are high on the list of great products to offer”. Whether sold as an everyday lens or as a second pair, you can use the following tips to build your sunSMART II photochromic business.

Tip #1: Is everyone in your practice wearing photochromics? If not, they should be. A personal recommendation from someone wearing the product can go a long way in the sales process. Tell them how much you love your photochromic lenses and how they comfortably adjust to the light both indoors or out and see just how far your testimonial can go.

Tip #2: Are you recommending lenses during the eye exam? If the doctor shares a product recommendation with the patient in the exam room, they will be more likely to act on the suggestion. When the doctor is wearing the product recommended, you are almost assured a sale.

Tip #3: Are you presenting the photochromic option to everyone? Adult, mature adult, teen or child all can benefit from a photochromic lens. Make sure to always ask, “Would you like lenses that are clear indoors and darken when you are in the sun?” Or ask, “Are you concerned about eye health?” Both questions lead directly into the photochromic lens discussion increasing your chance of a sale.