Online Etiquette

VCPN February 2017 (re-post)

  1. User proper grammar and punctuation: Punctuation and good grammar convey professionalism Online Etiquette
  2. Never use caps: Its like walking up to someone and yelling at them
  3. Re-read what you wrote before you post or send it: Read what you have typed to make sure it’s clear, polite and helpful
  4. Don’t comments when you are angry: It’s too easy to answer inappropriately in the heat of the moment
  5. Question your perception of the intent of the person posting: Ask yourself if it’s possible that the other party meant something different.
  6. Remember that the words you’re seeing were written by people: If you wouldn’t say to someone’s face what you’re about to write digitally, don’t, its that simple

For the full article visit visioncareproducts.com

Newest User Adds Equipment for Improved Delivery Time

Optical Dynamics is pleased to add our newest Q-2100 and nanoCLEAR AR owner to the user family. Proud to provide eye care services in the Miami-Dade area, the newest user has 4 locations. As a full-service eye care center, they’ve added the optimum equipment to provide complete eye exams and make prescription eyewear.

As quoted on the FB page, “This edge helps us to treat our patients in the best way possible.”

Opting to start with multiple materials, they now produce and dispense clearLIGHT advantage, sunSMART grey and brown, and blueVIEW defense.

Producing lenses onsite means happy customers with just-in-time delivery of eyeglasses.

Starting with a Question

Optometric Management August 2019 by Jim Thomas

  • How do you manage an motivate staff? “managing employees is an art unto itself, as each is unique with different personalities, motivations, and needs,” writes Trudi Charest, R.O. in Manage by Personality.” However, most employees fall into one of four basic personality types: controller, announcer, intellect or insider. By first recognizing the personality, managers can then tailor their approach. For example, the controller will likely respond to competitive situations and recognition.
  • How do I respond to a patient who walks with his prescription, purchases glasses elsewhere and then returns with a complaint about them? Neil Gailmard, O.D., recommends first listening to the complaint and then identifying the problem, which could be an issue with the prescription, PD, seg height or frames. The problem will usually dictate the response. For example, a , “frame problem is really not your problem because you did not sell this frame,” writes Dr. Gailmard. The payoff of this effort? The doctor gets recognized ‘as the true expert in visual science.” In addition, “Building goodwill with the patient that converts to loyalty and referrals is worth some time and effort,” notes Gailmard.

For full article: https://www.optometricmanagement.com/issues/2019/august-2019/starting-with-a-question

Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT advantage and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends when bragging about their new lenses.

clearLIGHT advantage digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART II grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART II lens provides an optimum photochromic experience.