Arlington Eye Physicians, a Team of Ophthalmologists, Believes In Delivering a Premium Product at a Lower Price than Competitors

Steven Bernstein at Arlington Eye Physicians in the Chicago area believes that the senior population he serves belongs in progressives rather than lined bifocals–more often than not.  “The Optical Dynamics 2100 and its AR unit allow me to make patients a premium product in the progressives category and eliminate the lines that interrupt vision.  A progressive is nothing more than a trifocal without lines.”  He averages about 7 or so pairs a day in-house with the tabletop lens production system, which generates about $500,000 a year.  Optical Dynamics offers the only technology that can cut your lab related lens and AR expense by up to 70% immediately.Inflatable water slide

And, he adds, “Photochromics are another recommended item for everybody that wears glasses.”  His shop has added the ultraSUN sunglass photo and sunSmart brown to its lineup of product.   “I love the new ultraSUN!  They go 3x to 5x darker than other photochromics and any form of anti-glare enhances vision.  It gives us another avenue of something new to offer and this marketplace is so competitive, we’ve got to stay ahead.”  The response?  “People either love ‘em or leave ‘ em, I ask every single patient to try the photochromics.”  The downside, as with all photochromics, remains that behind the wheel they do not get as dark, as if you were outside, since most car windows are tinted, but the new ultraSUN does have moderate activation behind a windshield.

Bernstein says he solved the pricing differential by keeping photochromics and progressives at the same fee structure.  “We offer the patient the better product at the same pricing as a progressive, and this pushes people to try it—you bet.  I’ve thought about charging extra, but the same price gives the option to the patient, and our practice would like our patients to be in the best product for them.”  He has determined that there is still margin, a nice markup, even with this approach.

At least once or twice a day, a patient comes in that has had a real emergency, and needs a new pair of eyeglasses now, he says.  “This is where the Optical Dynamics system really holds value—we’ve got to get these patients into a new pair of glasses in the same day.  I designed my lab myself and it’s like a gourmet kitchen.  One whole wall is the Optical Dynamics product line.”  The entire process allows Optical Dynamics in-house lens production setups to make a complete pair of lenses in as little as 25 minutes. AR lenses in a little over an hour.

Westchester Medical 11 Years & Going Strong with In-Office Lens Technology

“The Optical Dynamics progressive lens, produced with the Q-2100 Digital Lens System, provides consistent and strong optics for 99% of all patients coming in,” says Ken Usatch, who runs the optical shop at Westchester Medical in White Plains, NY.  He is referring to the Optical Dynamics tabletop lens production system that he strongly recommended to the practice 11 years ago.

“It took me about 18 months to talk this medical clinic into taking on the Optical Dynamics system, but I had seen what it can do almost 15 years ago in another practice in NY.  I highly recommended it, and I can safely say that most opticians have no idea how great this is,” Usatch added.

Optical Dynamics has spent the better part of a decade assisting practices with reducing their lab bill by offering a turnkey, in-office system that saves his practice 40%, according to Usatch.

“The industry has moved to expensive free-form lenses.  I have seen the casting capabilities, and even in the beginning, Optical Dynamics offered lens-making that produced digital quality lenses that had strong wearability, and did what they were supposed to do,” Usatch remembered.

He indicated that he uses a height of 17 ½ “ as a guide for the progressive lens client. He also indicated an upswing in the new product categories of sunSMART and of ultraSUN – which is good for all people. “They don’t have to go into a polarized lenses, and, it can be used as a sports lens as well,” he pointed out.

For the average optical shop, there is a perception that several thousand dollars is a lot of money to invest into a small, tabletop system which is ergonomic, clean, quiet, and self-diagnostic.  “I say it is the best thing that money can buy to make money and provide patient value in this business,” Usatch added.

Dr. James Brooks and the Color of Success

Dr. James Brooks, based in Columbus, Mississipi, has been an optometrist for 34 years and a long-time customer of Optical Dynamics.  With sales over $1.5 million a year and10 dedicated employees, you could say “the future is so bright, you have to wear shades.”Spiel

“The equipment from Optical Dynamics works for us because it offers a quick turnaround for patients and lower overall costs for us and them,” shares Dr. Brooks.  “The patient Jumping house for sale population is diverse—from toddlers to centenarians.  More than half of the lenses produced are made with the Optical Dynamics approach,” added Brooks. The ultraSUN and sunSMART products have been particularly successful, he says, and the shop purchased a second filling unit to dispense all colors now available in the Optical Dynamic material.  “The progressive market has also exploded, and there is typically a payor savings of about $100 with the OD product,” Dr. Brooks said.

“I own the equipment now, and my costs are greatly reduced.  The best counsel I can give other optometrists going into practice is to buy—the no monthly fee approach is always best,” he added. His practice just recently added the nanoCLEAR AR Coating unit and sales have increased in this category as well.  He estimated 80%.  “Before I would send out and have to pay $80 just for an AR coating, now I am at an all in cost of about $50 for even photochromics —the margins are better and the patients are happy,” he said.Britain

He cited customer satisfaction as his number one reason for doing business with Optical Dynamics.  “We always try to please our patients, and they believe in the lenses we offer them made by Optical Dynamics technology,” he said.   “The equipment is straightforward to use and they (OD) will trade out into a loaner, if there is ever a problem that needs fixing.  Our unit is in great shape and it is 5 years old,” he said.Inflatable Water Game

The economy continues to have impact on how often people buy new eyewear, but Dr. Brooks believes the overall economy is improving, and this bodes for growth.  “We’ve been here a long time, and we’ve got a good practice,” he said.  With the OD equipment, their patients can have lenses made in less than a couple of hours in a pinch, and certainly not more than two days, in most cases.

Optician Shares Perk of Her Position, the Q-2100 Digital Lens System

In the last 16 years of her career, working for independent opticians, one of the top perks in her position is using the Optical Dynamics Q2100 Digital Lens System, said Optician Sheri Brashears.  “I love everything about the turnkey system really.  It’s quick and easy to use once you learn it,” she pointed out.  There’s no grinding of the lenses, and it achieves superior clarity for the patient.  Living and working in a small Oklahoma town, where the patient mix includes Medicaid, Medicare, and self-pay, she finds that three or four pairs a day are the norm. Bouncy Castle

“sunSMART and ultraSUN photochromics are big, and we use the nanoCLEAR AR coating system on almost every pair.  Most of the patients will keep their eyeglasses for a two year lifespan, and some have new lenses made every year.” Brashears says that the office has been dedicated Jumpers For Sale los angelesto the Optical Dynamics approach because it has helped save money as a control for in office finances, and bring efficiencies to offering quick service, sometimes same day.  A pair of glasses can be made in an afternoon if necessary, for example.

“I think it does just fine compared to other lab products.  It produces as good a lens as others,” and she says, this is what counts when the patients are lining up.  It’s back-to-school days, and the season for making eyewear has picked up.  “We know we can depend on the lenses from our desktop system, and that makes my job so easy,” said Brashears.

Comments from Natchitoches Family Eye Care

Pete Wardell, O.D., Natchitoches Family Eye Care, is saving $2,000 to $3,000 a month with his Optical Dynamics digital lens system.  Dr. Wardell and his partner, Randall Keator, II, O.D., with offices in Louisiana have a broad scope optometry practice.  The two handle everything Inflatable bouncers from contact lenses to disease treatment.

Natch Eye“This is significant, and we are very pleased with the system.  The outside labs were getting so high, and with this system, even a high school student could be taught to run it,” Dr. Wardell indicated in Moonwalks for sale a recent conversation.  He cited the quality of the nanoCLEAR AR as comparable to what you’d get from a top-notch lab.  nanoCLEAR AR lenses in a little over an hour works for small and large practices giving complete customer service.Water bounce house

The Optical Dynamics digital lens system creates a finished Rx directly from high index liquid plastic monomer, eliminating the need to cast a semi-finished blank that is later surfaced to the final prescription.  The digital cast-to-Rx process is computerized and straightforward for the practitioner’s existing staff to master.

”We basically started looking at the Optical Dynamics system because of our mounting lab bills.  The Q-2100 system has strength in the -6 to +4 range, where most of our customer prescriptions need to go.”

“Our patients like the fact that we produce the lens in house.  Many have never heard of this type if technology and we are perceived as cutting edge, based on using the Optical Dynamics system,” he dded.

What does he see in the future?  More demand from clients at the in-house level.  And, he says there is a commitment amongst patients to buy American.  Optical Dynamics products fit the bill.  People shop and the prices can’t be beat, he said.

Nothing like telling the story and making the case….