Don’t Forget about nanoGUARD, Extra Tough Scratch Coat

Location number Six on your syringe stand is for the nanoGUARD product, a super scratch resistant coating that can presented as a premium add-on to lenses produced with your Q-2100 Digital Lens System.

nanoGUARD™ Hardcoat is a dual–layer coating consisting of one layer nano-XT  plus one layer nanoGUARD™ applied to both the front and back surfaces of the lens. nanoGUARD™ uses Optical Dynamics’ nanotechnology in-mold coating method to form a nanocomposite layer on the surface of the finished lens.

nanoGUARD is great for patients that have a tendency to scratch traditional lenses. Order nanoGUARD coating today!

Do You Let Your Store do the Talking?

Eyecare Business November by Erinn Morgan

welcome-matTrend #1 The Big Picture – The store is a tool of communication. And, a successful retail environment must be holistically designed, from the front door to the sales floor to its on line presence. This includes the sign above your door, the welcome mat below, the surface treatments on the walls and floors the stationary that you use, and the nature of your sales associates.

Trend #2 The Product at Work – Across the board, stores are using a plethora of mannequins. Can they also work in optical? Even if employing mannequins in your eyewear displays is not for you, thought-out-lifestyle presentations can still show how the product is intended to be used.

Trend #3 Think Locally – Being locale-specific and connecting with the community is important, too. And who does it better than Anthropologie? One of my favorite presentations done by this retailer was in its San Francisco store on Market Street. The company replicated the Golden Gate Bridge, constructed of boxes of Rice-A-Roni. You can’t get more San Francisco than that.

Trend #4 Get Interactive – New digital and video shelf talkers, and other types of interactive displays, are finding their way into stores across the country. Pick up the merchandise and the shelf talker communicates what the product is – an how it should be used.

 

Online Optical Sales Pass $2.1 Billion in 2018

Vision Expo Daily March 2019

The vision Council Market Research team conducted its yearly VisionWatch internet influence study and found that online sales reached over 2.1 billion in 2018. The study surveyed over 4,900 respondents who shared information regarding their online habits when shopping for and buying eyewear.

VisionWatch examined their presence in the optical industry. Here are a few of the online sales finding from the internet influence survey

  • 34.8 percent of recent buyers reported using the internet to varying degrees during their last contact lens purchase.
  • 25.5 percent of prescription eyeglass buyers used the internet for assistance during their last purchase.
  • Unit sales of online eyewear increased by about 11 percent in 2018, on par with growth rates of online eyewear sales from 2014 to 2017.
  • About 28 percent of recent eyewear buyers with easy access to the internet claimed that they will not use the internet for any assistance or functions when purchasing eyewear in the future
  • 32.1 percent of recent eyewear buyer with easy access to the internet indicated that they may possibly or probably will use the internet to directly purchase eyewear in the future.

Choose Your Words when Recommending Photochromics

Eyecare Business Volume 27 Number 4 by Susan Tarrant

We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you may not know is the importance of the language you use when discussing lens options, particularly options like photochromics.

A Transitions Optical, Inc., study finds that using positive, neutral, or, of course, negative language has an impact on the patient’s overall experience.

75% of the patients who hear “positive” language from their ECPs regarding lens options report a positive eyecare experience and are more satisfied with the overall visit.

58% who hear negative language (including product disclaimers) report a negative overall experience.

How a product is recommended is just as important as actually making the recommendation. The study finds that, even when it comes to discussing product benefits, a patient may perceive disclaimers as “negative,” even if the ECP believes he is making a helpful, neutral observation.

Choose Your WordsSome examples, from the study, of the “positive” language used:

■ Can be worn indoors and outdoors
■ UV protection
■ Adapt to a variety of lighting conditions
■ Are convenient
■ Match level of tint to light
■ High quality

Some examples of “negative” language used:

■ Don’t work while driving in a car
■ Won’t work as well as sunglasses
■ Too expensive
■ Not dark enough outdoors
■ Don’t get dark/clear fast enough
■ Not completely clear indoors

Furthermore, many of the “negative” comments are simply not true anymore. Take a moment to talk to your lens or lab representative to learn how the technology has advanced and what you can offer your patients.

Sight Savers Optical Adds nanoCLEAR AR Unit

At Sight Savers Optical, success begins with the belief that their customers and employees are their most trusted and valued assets. “We are a proud and caring people working together in harmony with our community to provide a long lasting, memorable and value-added product and service to create a loyal and satisfied customer for life.”

A member of the Optical Dynamics family for more than 15-years, Sight Savers is a successful business that capitalizes on the Q-2100 Digital Lens System in their state-of-the-art laboratory.

Earlier this month, Dr. Calder and associates added the nanoCLEAR AR unit to their business model. The ability to offer just-in-time delivery of anti-reflective lenses and mirror lenses to their patients was key in their decision making process. Training Manager Rafael Ortiz, was pleased to install at their location.

Impressed by their teamwork and commitment to their patients, Rafael is certain they will be as successful with the nanoLCEAR AR unit as they are with their Q-2100.Congratulations Sight Savers Optical on your newest technology purchase!

 

What does the message, SERVICE REQUIRED PRESS HELP, mean?

Topic: You are getting ready to process a job or you have tried to process a job and the lenses didn’t cure properly when you notice that a message line has appeared on the upper left side of your Post Cure menu screen that reads SERVICE REQUIRED PRESS HELP.

The Reason Why: Your Post Cure Unit controls all of the functions for the Main Chamber.  It runs checks on the lamps, lamp intensity, filament power as well as the temperature of the heating oven from the time the unit it is turned on until you turn the unit off.  The System also monitors the current coming into your system and keeps track of the age of your lamps and air filter.  If there is something that the system checks that is out of calibration the SERVICE REQUIRED PRESS HELP line will appear in the upper left portion of the main menu screen.

The Fix: When you press the HELP button located next to the main menu screen you will get a screen that looks like this:

01         OK       Post Cure Temperature

02         OK       Light Intensity

03         OK       Lamp Power

04         OK       Filament Heat Power

05         OK       Lamp On Time

06         OK       Post Cure Heaters

07         OK       Lamp Temperature

08         OK       Line Voltage

09         OK       Communications

Any error detected will be highlighted and will have SERVICE in place of OK.

Example:  03      SERVICE   Lamp Power

If SERVICE appears, select the item that indicates service required and press the encoder to get specific instructions regarding the error and how to proceed in troubleshooting.

The instructions may guide you as to how to repair this issue or it may guide you to call the Technical Support Team at Optical Dynamics (1800-587-2743 Ext. 276 or 283)