Usage: The more you make…the more you’ll make! It simple if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.
Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service, and the improved product quality.
Integration: Now that you can make it, its time to sell it! Ensure your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT advantage and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.
Repost The New OD, Optometric Management March, 2015
In today’s evolving healthcare environment, it’s become vital to separate yourself and your parctice from the crowded landscape. Utilizing proven business models from the marketplace is a great place to start.
Consider the elite hotel brands across the globe whose mission has become impeccable customer service. …This high level of doing business can become your way of doing business if you follow these simple principles
- The Art of the Greeting – Ensure that your staff members greet patients by saying, “Welcome to (insert practice here). My name is (insert staff member’s name). How may I help you. Reminding patients where they’re receiving excellent patient care helps establish your brand.
- Dress for Success – From the front desk to the technician, and especially in the optical center, it’s important to have a uniform or dress code.
- The Attitude – You can’t train happy and nice and good social skills are hard to learn, too. Therefore, it’s imperative to begin with the end result in mind and hire for personality rather than job skills or experience – in certain positions.
- Be Our Guest – Develop a culture that promotes the patient as a guest. When you pass a patient in the hallway, say hello or offer a friendly smile and make sure your staff does the same.
- Classy Clinics – Closely monitor your physical space. Please your eyes where patients do by sitting in your waiting room, exam rooms and optical and notice everything.
- Don’t Tell the Patient, Show Them – When you are staying at a prestigious hotel, you’re taken there by a staff member. Your staff should do the same.
Providing 5-start service is a great way to build patient loyalty and increase referrals.
Louisville, Kentucky, the home of Optical Dynamics, will host thousands of athletes for the annual IRONMAN Louisville event October 13th. Situated on the Ohio River in north-central Kentucky, the race takes athletes through a variety of Louisville’s scenic areas, including Waterfront Park, Oldham and Henry Counties, and the city of LaGrange. Athletes will end their journey with a finish line celebration at Fourth Street Live.
The 140.6-mile triathlon consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run on a course that features the Louisville waterfront and urban and rural settings.
“With its downtown finish line, considered among the most exciting in the sport, Louisville is one of the most vibrant Ironman venues on the circuit,” Philip LaHaye, vice president of North American operations for Ironman, said in a news release.”
Several Optical Dynamics employees will be cheering on the athletes as they participate in this endurance event. Special words of encouragement to Optical Dynamics friend Jennifer Williamson. Go Jenn!!!
Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.
01 Post Cure Temperature
Cause: This message can be caused by leaving the Post Cure Drawer open for extended periods of time or the drawer being opened to frequently.
Response: (1) Follow the instructions given by the machine. (2) If the message comes back, please call Technical Support for further information 800-587-2743.
02 Light Intensity
Cause: The top Actinic, bottom Actinic and Post Cure bulbs all have photo detectors that monitor the intensity of the light coming from the bulbs. If this message occurs it means that one of the aforementioned sections is not producing an acceptable amount of light.
Response: (1) Follow the instructions given by the machine. (2) If the problem continues, check to see if all the bulbs in that section are working. If you have a bulb that is not working, check to see if the bulb has become loose in the lamp holders. (3) If the bulb feel tight in the lamp holders, witch the bulb with a different bulb in that section that you know is working. This will determine if it is just the bulb that has blown out of if it is the machine that has a malfunction. (4) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.
03 Lamp Power
Cause: At lease one of the lamps in the top Atinic, bottom Actinic or Post Cure sets is not receiving power.
Response: (1) Follow the instructions given by the machine. (2) If the problem continues, check to see if all the bulbs in that section are working. If you have a bulb that is not working, check to see if the bulb has become loose in the lamp holders. (3) If the bulb feels tight in the lamp holders, switch the bulb with a different bulb in that section that you know is working. This will determine if it is just the bulb that has blown or if it is the machine that has a malfunction. (4) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.
Crystal Vision Optical in Saskatchewan Canada, owned by James Hollstein, licensed optician, has been using the Q-2100 Digital Lens System and nanoCLEAR AR since 2006. When asked what he likes best about the technology, he responded “freedom”. “I now have freedom from the big labs for 90% of my lens sales,” he shared. “Most orders are complete same day and my in house lab costs are low enough to compete in any market and still make a profit,” he added.
The onsite lens production also adds a level of service, not readily available at other optical locations in the area. When asked to share a success story, Hollstein detailed, “A man and his wife wanted two pairs of glasses each. They were all progressives. They each wanted sunglasses. They were amazed that all their glasses were ready the next day and they impressed with service we can provide with our Optical Dynamics system.”
Have you lost an operator, hired additional team members or just want a refresher course? Call Optical Dynamics to arrange a recare visit for your staff.
Retraining can help your practice soar. Call Sales Support and have them quote a recare visit for your practice today. 800-587-2743
Establish Your Market Position – With your Q-2100 Digital Lens System and nanoCLEAR AR unit, you are the most advanced optical location in your area. Use this to your maximum advantage by letting everyone know. Review your advertising, recall notices and patient handouts and tell them about your leadership position.
Faster Service – Look at your past service level from your patient’s point of view. How do you stack up against the competition? With the purchase of your digital lens system and nanoCLEAR AR unit, you can now offer the fastest service in town. In fact, you are the only one that can offer same day AR…not even the biggest guys in town can do that. Use it to make the buying experience at your location more convenient than anywhere else. Broken lens…no problem, change in Rx…no problem, heading out of town and need them today…no problem! Capitalize on your new ability and your patients will remember and tell their friends.
Better Lenses – You are not only using the newest technology, you are producing some of the best lenses available. clearLIGHT lenses offer your patients a new level in clarity of vision. By processing lenses directly from the liquid plastic to the finished Rx utilizing free form molds, you have eliminated the visual noise inherent in all other lenses. Your patients will see better and have increased confidence in your practice and your staff. Your competitors can’t touch your quality at any price.
Better Photochromics – You now have the sunSMART II photochromic lens that provides maximum patient comfort in all light conditions…your competition doesn’t. sunSMART II lightens faster and will continue to perform with the same vigor even after extended use. Your photochromic has the photochromic material throughout the lens. The lens carried by your competitors does not. Differentiate yourself and you will stand out.
No Expensive Lens Inventory – The irrefutable law of business is that the lowest cost producer wins. You are now the lowest cost producer. Evaluate your stock and then get rid of it. It represents idle cash that can be put to better use. Your staff will sell and your patients will buy what you make and feature. Your patients want the best vision possible and if it isn’t clearLIGHT advantage they are sacrificing visual acuity. Help them see better than ever before.
Everyone Can Operate It – Take advantage of the technology and cross-train your employees. Make sure everyone knows how it works and is comfortable making lenses. Your competition needs his highly skilled lab tech to complete a job. If the tech is off, the customer has to wait. Not at your practice…the customer can always get their eyewear when needed. That’s the kind of service they will tell a friend about.
As a Q-2100 or nanoCLEAR AR system owner, you have certain lens warranties that you can pass onto your patients. These warranties carry a real value to you and your patients and can help build a long lasting customer relationship.
- Non Adapt: Optical Dynamics offers a 6-month progressive non-adapt warranty from the date the lens is dispensed. If the patient returns their lenses for non adapt, save the lenses and you can return under warranty
- Photochromic: Optical Dynamics offers a 6-month photochromic warranty from the date the lens is dispensed. If the patient returns their lenses for photochromic issues, save the lenses and you can return under warranty
- Scratch: If coated with Optical Dynamics’ scratch coat (nanoXT or XTR), Optical Dynamics offers a 12-month scratch warranty from the date the lens is dispensed. If the patient returns their lenses for scratch issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.
- nanoCLEAR AR: If coated with nanoCLEAR AR, Optical Dynamics offers a 12-month AR warranty from the date the lens is dispensed. The warranty covers scratching, peeling and crazing. If the patient returns their lenses for these issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.
In order to return under warranty, you must
- Provide proof of the date the lens was dispensed and returned along with the reason for the return.
- Return in groups of up to 30 pair or 32 pair photochromic (the same quantity as in a bottle of monomer).
- Call Optical Dynamics customer service 800-587-2743 to obtain an RMA number.
- Once the lenses are returned they will be reviewed and if they comply with the warranty standards will be replaced in like product at the warranty price.
Happy 20-year anniversary! Dominion Eye Care in Virginia Beach, VA was one of the very first locations to purchase the Q-2100 Digital Lens System at its launch in 1999. They upgraded with new mold designs and the nanoCLEAR AR unit in 2006 and continue to use the technology daily, more than 20 years later! This is a true testament to the quality of the equipment and the lens products produced.
Cheryl has been working with the technology for many years. “It helps make a lot of extra profit,” she said. “I would guess it’s a key factor in the success of our optical shop even in an age of vision insurance discounts,” Cheryl added. “Our customers tell us all the time how happy they are with the fast service and great products we are able to provide thanks to our Optical Dynamics in-office equipment,” she concluded.
You have received a message on the upper left side of your Post Cure menu screen that reads Service Required Press Help and are notified that its time to change your post cure bulbs.
Step One: Remove the Post Cure face plate/filter panel by pulling if off
Step Two: Slide both hands under the lamps with palms facing up
Step Three: Remove lamps by twisting them 90 degrees to unlock them and then gently pull them from the lamp holders
Step Four: Install new lamps by pushing them into the lamp holders and twisting them to lock them in place.
Step Five: Make sure the new bulbs are securely installed before continuing
Step Six: Snap the Post Cure face plate/filter panel back on
Step Seven: Call Bob Miller ext. 283 or Bob Lossman ext. 276 in our Service Department to walk you through resetting the lamp timers. 800-797-2743