Dr. James Brooks and the Color of Success

Dr. James Brooks, based in Columbus, Mississipi, has been an optometrist for 34 years and a long-time customer of Optical Dynamics.  With sales over $1.5 million a year and10 dedicated employees, you could say “the future is so bright, you have to wear shades.”Spiel

“The equipment from Optical Dynamics works for us because it offers a quick turnaround for patients and lower overall costs for us and them,” shares Dr. Brooks.  “The patient Jumping house for sale population is diverse—from toddlers to centenarians.  More than half of the lenses produced are made with the Optical Dynamics approach,” added Brooks. The ultraSUN and sunSMART products have been particularly successful, he says, and the shop purchased a second filling unit to dispense all colors now available in the Optical Dynamic material.  “The progressive market has also exploded, and there is typically a payor savings of about $100 with the OD product,” Dr. Brooks said.

“I own the equipment now, and my costs are greatly reduced.  The best counsel I can give other optometrists going into practice is to buy—the no monthly fee approach is always best,” he added. His practice just recently added the nanoCLEAR AR Coating unit and sales have increased in this category as well.  He estimated 80%.  “Before I would send out and have to pay $80 just for an AR coating, now I am at an all in cost of about $50 for even photochromics —the margins are better and the patients are happy,” he said.Britain

He cited customer satisfaction as his number one reason for doing business with Optical Dynamics.  “We always try to please our patients, and they believe in the lenses we offer them made by Optical Dynamics technology,” he said.   “The equipment is straightforward to use and they (OD) will trade out into a loaner, if there is ever a problem that needs fixing.  Our unit is in great shape and it is 5 years old,” he said.Inflatable Water Game

The economy continues to have impact on how often people buy new eyewear, but Dr. Brooks believes the overall economy is improving, and this bodes for growth.  “We’ve been here a long time, and we’ve got a good practice,” he said.  With the OD equipment, their patients can have lenses made in less than a couple of hours in a pinch, and certainly not more than two days, in most cases.

Improved Service Key Benefit of Q-2100 Lens System

Tony Ortiz has been a practicing optician for over 40 years and shares, “This technology has been the best addition to this practice.” “The patients like the lenses and the fast turnaround and it saves us money,” he added.

Digital lens system owner since 2006, Ortiz Eye added the technology due to the  same day turnaround of the nanoCLEAR AR lenses. The majority of the lenses they dispense include AR coating so they wanted an in office system with this special capability.

“We also like that we can provide three different photochromic options in-house,” said Tony. The practice recently added sunSMART brown and ultraSUN to their product offering and now carry the complete line of Optical Dynamics lens materials.

Changing Out Post Cure Lamps

You have received a message on the upper left side of your Post Cure menu screen that reads Service Required Press Help and are notified that its time to change your post cure bulbs.

Step One: Remove the Post Cure face plate/filter panel by pulling if off

Step Two: Slide both hands under the lamps with palms facing up

Step Three: Remove lamps by twisting them 90 degrees to unlock them and then gently pull them from the lamp holders

Step Four: Install new lamps by pushing them into the lamp holders and twisting them to lock them in place.

Step Five: Make sure the new bulbs are securely installed before continuing

Step Six: Snap the Post Cure face plate/filter panel back on

Step Seven: Call Bob Miller ext. 283 or Bob Lossman ext. 276 in our Service Department to walk you through resetting the lamp timers.  800-797-2743

Patient Warranties, What Should I offer?

As a Q-2100 or nanoCLEAR AR system owner, you have certain lens warranties that you can pass onto your patients. These warranties carry a real value to you and your patients and can help build a long lasting customer relationship.

  1. Non Adapt: Optical Dynamics offers a 6-month progressive non-adapt warranty from the date the lens is dispensed. If the patient returns their lenses for non adapt, save the lenses and you can return under warranty
  2. Warranty SealPhotochromic: Optical Dynamics offers a 6-month photochromic warranty from the date the lens is dispensed. If the patient returns their lenses for photochromic issues, save the lenses and you can return under warranty
  3. Scratch: If coated with Optical Dynamics’ scratch coat (nanoXT or XTR), Optical Dynamics offers a 12-month scratch warranty from the date the lens is dispensed. If the patient returns their lenses for scratch issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.
  4. nanoCLEAR AR: If coated with nanoCLEAR AR, Optical Dynamics offers a 12-month AR warranty from the date the lens is dispensed. The warranty covers scratching, peeling and crazing. If the patient returns their lenses for these issues, save the lenses and you can return under warranty. This warranty does not cover abuse of the lens.

In order to return under warranty, you must

  1. Provide proof of the date the lens was dispensed and returned along with the reason for the return.
  2. Return in groups of up to 30 pair or 32 pair photochromic (the same quantity as in a bottle of monomer).
  3. Call Optical Dynamics customer service 800-587-2743 to obtain an RMA number.
  4. Once the lenses are returned they will be reviewed and if they comply with the warranty standards will be replaced in like product at the warranty price.

Optical Dynamics Philippines Host Event

asia-dr-ginaOptical Dynamics Philippines was proud to be a Gold Sponsor of the the 1st ASIA Optometric Congress and 6th ASEAN Optometric Conference held in Manila Philippines.

asia-booth-2With celebrity endorsers, cocktail party and DJ, theirs was a standout booth!

The OD Philippines workshop, Decoding the Secrets of Successful Dispensing Practice, was standing room only with capacity in excess of 100 attendees and as a Gold Sponsor, attendees had access to OD Philippines videos during the Plenary with active audience participation. asia-meeting

Thank you to our Philippines distributor for putting on such a great event and introducing the technology to the ASIA Congress. We appreciate your commitment to the opometric community and in-office lens production.

Eye Center Boutique Adds 7th Location with Q-2100 Technology

EC628Optical Dynamics is pleased to welcome Eye Center Boutique’s 7th franchise location to the Q-2100 user family. Eye Center Boutique Mayaguez opened for business in February, 2015 and is situated in the 8th largest municipality of Puerto. With its store front located in the Mayaguez mall, its perfectly positioned to serve over 100,000 residents.

ECB LogoEach Eye Center Boutique location carries a large array of frames, handbags and accessories for a unique shopping experience. All locations include an in-house lab that utilizes the Q-2100 and nanoCLEAR technology for just-in-time delivery of eye wear. The ECB chain focuses on quality eye care with a designer line of frames to fit every budget.

 

Disarm Your Competition

Market PositionEstablish Your Market Position – With your Q-2100 Digital Lens System and nanoCLEAR AR unit, you are the most advanced optical location in your area. Use this to your maximum advantage by letting everyone know. Review your advertising, recall notices and patient handouts and tell them about your leadership position.

Faster Service – Look at your past service level from your patient’s point of view. How do you stack up against the competition? With the purchase of your digital lens system and nanoCLEAR AR unit, you can now offer the fastest service in town. In fact, you are the only one that can offer same day AR…not even the biggest guys in town can do that. Use it to make the buying experience at your location more convenient than anywhere else. Broken lens…no problem, change in Rx…no problem, heading out of town and need them today…no problem! Capitalize on your new ability and your patients will remember and tell their friends.

Better Lenses – You are not only using the newest technology, you are producing some of the best lenses available. clearLIGHT lenses offer your patients a new level in clarity of vision. By  processing lenses directly from the liquid plastic to the finished Rx utilizing free form molds, you have eliminated the visual noise inherent in all other lenses. Your patients will see better and have increased confidence in your practice and your staff. Your competitors can’t touch your quality at any price.

Better Photochromics – You now have the sunSMART II photochromic lens that provides maximum patient comfort in all light conditions…your competition doesn’t. sunSMART II lightens faster and will continue to perform with the same vigor even after extended use. Your photochromic has the photochromic material throughout the lens. The lens carried by your competitors does not. Differentiate yourself and you will stand out.

No Expensive Lens Inventory – The irrefutable law of business is that the lowest cost producer wins. You are now the lowest cost producer. Evaluate your stock and then get rid of it. It represents idle cash that can be put to better use. Your staff will sell and your patients will buy what you make and feature. Your patients want the best vision possible and if it isn’t clearLIGHT PLUS they are sacrificing visual acuity. Help them see better than ever before.

Everyone Can Operate It – Take advantage of the technology and cross-train your employees. Make sure everyone knows how it works and is comfortable making lenses. Your competition needs his highly skilled lab tech to complete a job. If the tech is off, the customer has to wait. Not at your practice…the customer can always get their eyewear when needed. That’s the kind of service they will tell a friend about.

Need Retraining?

Have you lost an operator, hired additional team members or just want a refresher course? Call Optical Dynamics to arrange a recare visit for your staff.

Retraining can help your practice soar. Call Sales Support and have them quote a recare visit for your practice today. 800-587-2743

Optical Dynamics Welcomes Vision Express, FL

Vision Express PhotoOptical Dynamics welcomes Vision Express to the Q-2100 user family. As mentioned on their website, construction of the 2nd Vision Express office in Jacksonville,  is now complete.  “With a full on-site lab we can make almost any lenses and have them ready the same day!  Progressives (no line), single vision, bifocals,sunglasses, anti-reflective all made the same day.  The time of waiting a week for your glasses in now in the past.  Vision Express truly provides you with the express service of glasses made the same day!”  Clinton Ross and Jayson, Baron (pictured)  manage the labs and process lenses.

Drs. David and Allison Falden, owners of the two Vision Express locations are certified Doctors of Optometry with training in the areas of ocular disease, contacts, and pediatrics.  They treat most ocular emergencies, such  as conjunctivitis, pink-eye, foreign body  removals, and glaucoma.  They can evaluate for  common eye problems, such as near sightedness (myopia), far  sightedness  (hyperopia), eye-strain, lazy eye, crossed eyes and focusing problems.

At Vision Express  they  strive to provide you with excellent customer service and highest standard of eye care.