Eyecare Business June 2016 by Stephanie K. De Long
Tip #1 Be Visual & Verbal – Marketing and message have to take into consideration not just the age of kids but also whether your communication is meeting their learning styles. That’s often overlooked.
Tip #2 Understand the Essence – Whether you’re talking about a product, program, or promotion, this is an exercise that has proved very useful at Youth Market Systems in the development and marketing stages.
Tip #3 Consider Identification Patterns – Whether it’s a real person or – in terms of character identification – an animal or cartoonlike personality, you can understand identification patterns: how a child relates to and interacts with things and people.
Tip #4 One Size Won’t Fit All – Whether attempting to market through advertising, print, promotions, or the Internet, certain generalizations are often applied. Some work, Some definitely don’t.
EyeCenter Boutique located in Caguas Puerto Rico is a unique optical retail concept that includes the sale of handbags and shoes along with prescription eyeglasses. As a new optical retailer, owner Fabian Valle wanted the “best optical technology” available. “The simplicity, economy and convenience of the Optical Dynamics equipment is perfect for my business as we can produce a lens in clear or photo with AR in a short amount of time,” shared Valle.
Franchising the boutique concept, two additional locations have opened in Puerto Rico with a fourth location opening in 2014. All locations include the Q-2100 with nanoCLEAR AR for onsite lens fabrication.
“Providing a high quality progressive lens is also a plus,” he added. “Our boutiques are the only optical shops in the area offering the faster service including AR,” concluded Valle.
In the last 16 years of her career, working for independent opticians, one of the top perks in her position is using the Optical Dynamics Q2100 Digital Lens System, said Optician Sheri Brashears. “I love everything about the turnkey system really. It’s quick and easy to use once you learn it,” she pointed out. There’s no grinding of the lenses, and it achieves superior clarity for the patient. Living and working in a small Oklahoma town, where the patient mix includes Medicaid, Medicare, and self-pay, she finds that three or four pairs a day are the norm. Bouncy Castle
“sunSMART and ultraSUN photochromics are big, and we use the nanoCLEAR AR coating system on almost every pair. Most of the patients will keep their eyeglasses for a two year lifespan, and some have new lenses made every year.” Brashears says that the office has been dedicated Jumpers For Sale los angelesto the Optical Dynamics approach because it has helped save money as a control for in office finances, and bring efficiencies to offering quick service, sometimes same day. A pair of glasses can be made in an afternoon if necessary, for example.
“I think it does just fine compared to other lab products. It produces as good a lens as others,” and she says, this is what counts when the patients are lining up. It’s back-to-school days, and the season for making eyewear has picked up. “We know we can depend on the lenses from our desktop system, and that makes my job so easy,” said Brashears.
On their first anniversary, YES Lab in Batangas would like to express their heartfelt gratitude for Optical Dynamics US for introducing this business to their group.
Specializing in sport, industry and military eyewear, we are pleased to welcome one of Taiwan’s largest lens manufacturers to the Optical Dynamics family. With more than 30 years’ experience in the optical industry, our new client is an OEM and ODM company with two factories and over 400 employees. The Q-2100 digital lens technology has been added to their Tainan location where their professional production line includes designing, assembly, inspection and packaging. Ensuring they remain focused on innovation and customer service, the Optical Dynamics technology has been added to expand their Rx work. Optical Dynamics was pleased to host their team for training at our facilities in Louisville, KY earlier this year.
“I hope I shall possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest man. ” George Washington
Optical Dynamics welcomes Eye Center Boutique Ponce to the Q-2100 user family. Located in the Plaza del Caribe in Southern Puerto Rico, the newest ECB location is now open in Puerto Rico’s 2nd largest city.
Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags, shoes and a collection of accessories from several designers at affordable prices.
Eye Center Boutique is a unique optical retail concept that includes the sale of handbags and shoes along with just-in-time delivery of prescription eye wear using the Q-2100 Digital Lens System with nanoCLEAR AR. The flagship store opened with the technology at the Carolina Plaza Mall in 2010 and has since grown to 9 franchise locations across the island.
Roxann Vann, lab technician at Accent Eye Care, has been working with the digital lens technology for nearly two years and loves working with both machines. “The Q-2100 allows me to have tow jobs going at the same time with the third job in the nanoCLEAR AR unit preparing to be made. I can also have the molds pulled for the fourth job,” said Vann. “These machines are very practical to getting jobs out quickly,” Vann added.
When asked to share a customer story, Vann said, “we have had several patients that have had broken frames and are unable to complete their daily tasks, with having the Q-2100 machine we are able to provide the customer with a great quality lens and get the job completed in the same day.” “Customers are amazed that they are able to get a lies with AR and photochromic with a one day turn around,” added Vann. “I love being able to provide this type of service to our customers,” she concluded.
In an industry warranty and redo white paper, ECPs from all regions of the US were surveyed and asked a series of questions involving the number of lens returns and redos at their practice. According to the paper, an average ECP has annual return and redo rate of 7.4% or 17 pair per month.
Of particular interest was the warranty & redo information collected on anti reflective lenses. As the majority of AR lenses are coated through a vacuum process, the paper gives a good snapshot of how traditional AR coating fares in the marketplace. When asked to detail the mix of lenses returned, 8 of the 17 pair returned included an anti-reflective treatment, an average of 2 pair per week. When asked for the most common “reasons” for remaking lenses, with or without treatments, 33.4% said scratching and 23.0% said AR failure.
Another aspect of the paper was the time and cost of redos. To remake a returned job it took an average of 5 days if the lens included an AR treatment. The average cost to the ECP for the redo with our without treatment was approximately $68.59 per pair or an average of $1,666 per month. A significant impact to the patient in the amount of time for redo and to the practice in dollars.
While the occasional return and redo of all lens types is inevitable, the addition of the Q-2100 with nanoCLEAR AR to your practice can significantly reduce the impact of returns and redos on your business. By producing lenses in house, the remake time is drastically reduced with the ability to provide same day or next day delivery of lenses. Your patient is happier as you responded quickly and efficiently to their remake need. The cost impact is also greatly reduced. With the digital in-office lab you are producing lenses at a fraction of the cost of a traditional lab, and well under the average remake price of $68.51. And if you are remaking lenses for a reason covered under warranty, Optical Dynamics will replace the returned lenses under our warranty program.
Cohen’s Fashion Optical in Garden City, NY has been avidly using the Q-2100 Digital Lens system with nanoCLEAR AR unit since 2007. As one of several Cohen’s locations with the technology, they understand the value of fast service for repeat business. They also understand the importance of quality and the necessity to improve the bottom line. With the Q-2100, their locations can provide the service speed needed to grow business while keeping production costs inline to increase profitability
Yeniva Marcioch, lab technician at the Garden City location has been making quality lenses with the technology for more than two years. “The Q-2100 makes my job easier because it produces excellent results in processing lenses,” says Marcioch. “Our customers are very satisfied with the lenses we dispense,” she added.