Casting, It’s a Good Thing

So as a staff member, why would I want to cast lenses?

Job security: Ever think it’d be easier to just call a lab and have the lenses made? It is easy. In fact it’s so easy that pretty much anyone can do it. Making lenses requires a little more effort, but it also makes you an integral part of the transaction. The person that makes the lenses is harder to do without than the person that orders them. Making lenses in-house also makes the practice you work for more profitable!

It’s pretty cool: Do you ever think about the direct output of your efforts helping people see? You’re making something that improves their lives. You’re not just an order taker and delivery box. Some stores can’t even tell you what kind of lenses they’re selling. The corporate office or lab decides that for them and doesn’t feel the need to tell customers. If you make the lenses you’ll know more about how they behave and how they should be used. You become a more important part of your customers’ lives.

Keep it local: With economic worries and political unrest around the globe, more people are deciding they’d rather spend their time and money at local businesses. Let your customers know you’re actually MAKING their lenses at your store on equipment that’s made in the USA. If you need something out of range, our lab can probably surface it for you and it’ll still be made in the USA (we cast our own blanks in Louisville, KY and surface them in the same lab).

Differentiate yourself and the business: Remember earlier when we were talking about how easy it is to phone an order in? With Internet eyeglass retailers growing, the consumer can easily “phone in” a prescription too. It’s important to give the customer something they can’t get online, so they’ll want to come to your store. Whether it’s a quick turnaround, intimate knowledge of lenses and materials, or the fact that you’re going to personally make the lenses for the user, you have the opportunity to give your customers something a little more special. There are still lots of people that value a personal touch and want to build relationships with the businesses they frequent. Don’t underestimate the importance of those parts of the transaction.

And remember Casters Do it Better!

 

Understanding the Service Help Screen on your Q-2100: Codes 04, 05, 06

Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.

04 Filament Heat Power

Cause: At lease one of the lamp filaments is not receiving continuous power. The filaments help the bulbs to light up.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support for further information 800-587-2743.

05 Lamp On Time

Cause: The effective life of a set of lamps has been exceeded.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support 800-587-2743.

06 Post Cure Heaters

Cause: At lease one of the Post Cure heaters is not receiving power.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

Eye Center Boutique Opens Impressive 13th Location!

With a business model centered around in-office lens production, the Eye Center Boutique franchise continues to flourish on the island of Puerto Rico.

Opening their 13th location, Optical Dynamics welcomes Eye Center Boutique Fajardo to the Q-2100 user family! Located in the Plaza Fajardo in the east region boarding the Atlantic Ocean they are th, newest ECB franchisee.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Optical Dynamics is proud to have our technology as an integralĀ  part of their successful business plan and looks forward to working with their newest location.

4 Key Online Optical Trends:

Eyecare Business September 2019

  1. Online Sales: Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit sales. That growth rate has pretty much stayed the same since 2014.
  2. Online Dollar Volume: As for revenue, sales of optical products online rang in at $2.13 billion for the 12 months ending December 2018. That’s up 9.2% from a year earlier.
  3. Plano Sales: This is an entirely different story. “During the 12ME period September 2018…up to 9.3 million American adults purchased plano sunglasses directly over the internet,” reports the Vision Council.
  4. Internet Users: Among American adults who indicated in 2018 research they used the Internet to purchase eyewear over a six-month period, 24% bought Rx eyewear and 31% plano sunwear.