Dr. James Brooks and the Color of Success

Dr. James Brooks, based in Columbus, Mississipi, has been an optometrist for 34 years and a long-time customer of Optical Dynamics.  With sales over $1.5 million a year and10 dedicated employees, you could say “the future is so bright, you have to wear shades.”Spiel

“The equipment from Optical Dynamics works for us because it offers a quick turnaround for patients and lower overall costs for us and them,” shares Dr. Brooks.  “The patient Jumping house for sale population is diverse—from toddlers to centenarians.  More than half of the lenses produced are made with the Optical Dynamics approach,” added Brooks. The ultraSUN and sunSMART products have been particularly successful, he says, and the shop purchased a second filling unit to dispense all colors now available in the Optical Dynamic material.  “The progressive market has also exploded, and there is typically a payor savings of about $100 with the OD product,” Dr. Brooks said.

“I own the equipment now, and my costs are greatly reduced.  The best counsel I can give other optometrists going into practice is to buy—the no monthly fee approach is always best,” he added. His practice just recently added the nanoCLEAR AR Coating unit and sales have increased in this category as well.  He estimated 80%.  “Before I would send out and have to pay $80 just for an AR coating, now I am at an all in cost of about $50 for even photochromics —the margins are better and the patients are happy,” he said.Britain

He cited customer satisfaction as his number one reason for doing business with Optical Dynamics.  “We always try to please our patients, and they believe in the lenses we offer them made by Optical Dynamics technology,” he said.   “The equipment is straightforward to use and they (OD) will trade out into a loaner, if there is ever a problem that needs fixing.  Our unit is in great shape and it is 5 years old,” he said.Inflatable Water Game

The economy continues to have impact on how often people buy new eyewear, but Dr. Brooks believes the overall economy is improving, and this bodes for growth.  “We’ve been here a long time, and we’ve got a good practice,” he said.  With the OD equipment, their patients can have lenses made in less than a couple of hours in a pinch, and certainly not more than two days, in most cases.

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