Choose Your Words when Recommending Photochromics

Eyecare Business Volume 27 Number 4 by Susan Tarrant

We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you may not know is the importance of the language you use when discussing lens options, particularly options like photochromics.

A Transitions Optical, Inc., study finds that using positive, neutral, or, of course, negative language has an impact on the patient’s overall experience.

75% of the patients who hear “positive” language from their ECPs regarding lens options report a positive eyecare experience and are more satisfied with the overall visit.

58% who hear negative language (including product disclaimers) report a negative overall experience.

How a product is recommended is just as important as actually making the recommendation. The study finds that, even when it comes to discussing product benefits, a patient may perceive disclaimers as “negative,” even if the ECP believes he is making a helpful, neutral observation.

Choose Your WordsSome examples, from the study, of the “positive” language used:

■ Can be worn indoors and outdoors
■ UV protection
■ Adapt to a variety of lighting conditions
■ Are convenient
■ Match level of tint to light
■ High quality

Some examples of “negative” language used:

■ Don’t work while driving in a car
■ Won’t work as well as sunglasses
■ Too expensive
■ Not dark enough outdoors
■ Don’t get dark/clear fast enough
■ Not completely clear indoors

Furthermore, many of the “negative” comments are simply not true anymore. Take a moment to talk to your lens or lab representative to learn how the technology has advanced and what you can offer your patients.

Sight Savers Optical Adds nanoCLEAR AR Unit

At Sight Savers Optical, success begins with the belief that their customers and employees are their most trusted and valued assets. “We are a proud and caring people working together in harmony with our community to provide a long lasting, memorable and value-added product and service to create a loyal and satisfied customer for life.”

A member of the Optical Dynamics family for more than 15-years, Sight Savers is a successful business that capitalizes on the Q-2100 Digital Lens System in their state-of-the-art laboratory.

Earlier this month, Dr. Calder and associates added the nanoCLEAR AR unit to their business model. The ability to offer just-in-time delivery of anti-reflective lenses and mirror lenses to their patients was key in their decision making process. Training Manager Rafael Ortiz, was pleased to install at their location.

Impressed by their teamwork and commitment to their patients, Rafael is certain they will be as successful with the nanoLCEAR AR unit as they are with their Q-2100.Congratulations Sight Savers Optical on your newest technology purchase!

 

What does the message, SERVICE REQUIRED PRESS HELP, mean?

Topic: You are getting ready to process a job or you have tried to process a job and the lenses didn’t cure properly when you notice that a message line has appeared on the upper left side of your Post Cure menu screen that reads SERVICE REQUIRED PRESS HELP.

The Reason Why: Your Post Cure Unit controls all of the functions for the Main Chamber.  It runs checks on the lamps, lamp intensity, filament power as well as the temperature of the heating oven from the time the unit it is turned on until you turn the unit off.  The System also monitors the current coming into your system and keeps track of the age of your lamps and air filter.  If there is something that the system checks that is out of calibration the SERVICE REQUIRED PRESS HELP line will appear in the upper left portion of the main menu screen.

The Fix: When you press the HELP button located next to the main menu screen you will get a screen that looks like this:

01         OK       Post Cure Temperature

02         OK       Light Intensity

03         OK       Lamp Power

04         OK       Filament Heat Power

05         OK       Lamp On Time

06         OK       Post Cure Heaters

07         OK       Lamp Temperature

08         OK       Line Voltage

09         OK       Communications

Any error detected will be highlighted and will have SERVICE in place of OK.

Example:  03      SERVICE   Lamp Power

If SERVICE appears, select the item that indicates service required and press the encoder to get specific instructions regarding the error and how to proceed in troubleshooting.

The instructions may guide you as to how to repair this issue or it may guide you to call the Technical Support Team at Optical Dynamics (1800-587-2743 Ext. 276 or 283)

Eye Center Boutique Opens 11th Location!

Eye Center Boutique of Puerto Rico opened their eleventh location with a Q-2100 Digital Lens System and nanoCLEAR AR unit this April. “With ten very successful shops across the island, adding an ECB location at the busiest mall on the island was a goal.” The newest location, positioned in the tourist center of San Juan, continues to capitalize on their unique optical concept of selling high end handbags and accessories with prescription eyewear. A better way to cater to fashion conscious consumers with discerning taste.

Optical Dynamics is proud to have our technology as an integral  part of their business plan and looks forward to working with this amazing retail chain as they continue to grow.

Are You Dispensing blueVIEW?

blueVIEW defenseOptical Dynamics newest lens material is blueVIEW defense, sunglasses for your indoor world.

Optical Dynamics’ indoor lens with advanced spectral filtration protects against visual discomfort and possible damage from exposure to HEV and blue spectrum light waves.  Infused with an array of organic pigments, blueVIEW defense helps block and absorb a varying level of violet and blue light across a 400-500nm spectrum. blueVIEW people pic

This design provides 100% attenuation in the UV spectrum and gradually allows more light to pass as the waves lengthen for balanced protection. blueVIEW defense filters all types of blue light encountered in everyday indoor activities, while enhancing visual acuity, reducing eye strain, and retaining natural color perception.

Once you experience the comfort of blueVIEW defense you’ll never want to be inside without them again.

Call today about blueVIEW defense monomer for your Q-2100 Digital Lens System 800-797-2743 today!

Pack Your nanoCLEAR AR Unit Properly for Service

When returning your nanoCLEAR AR unit for service, always remember to follow the packing instructions correctly to prevent damage and unnecessary repairs.

Located in the back of the nanoCLEAR AR unit:

  • Remove power cord
  • Remove network data cable
  • Remove data cable from wash module
  • Remove video PC cable
  • Remove high pressure supply hose
  • Remove drain hose to wash module
  • Remove all chemistry inlet tubing and replace with white caps
  • Remove vacuum inlet
  • Remove monitor from stand
  • Remove monitor stand & push monitor plug down the tube that it is housed in

Located in side your nanoCLEAR AR system:

  • Remove black mold stages
  • Remove wash bowl ring
  • Remove chemistry ring
  • Remove chemistry bowl liner and discard
  • Remove chemistry bowl and clean all chemistry from bowl
  • Remove tips and filters and replace with red caps

Lock motion arm into position to prevent movement. If possible, place the motion arm in the chemistry bowl position and lower the arm. When the motion arm reaches the lowest point press STOP COATING BUTTON. Place bubble warp or packing material on either side of motion arm to prevent movement and install the shipping bracket provided.

Placing nanoCLEAR AR system in the special system box:

  • Place tape or the shrink wrap it came with on the front door panel to prevent door from opening during shipping

  • Gently place nanoCLEAR AR system into box making sure it rests inside the foam cut out inside of box
  • Gently place the top foam insert on top of the nanoCLEAR AR system and push into place
  • Close box and remove any labeling on the outside
  • Tape box closed and place the appropriate shipping labels on the outside

When your system has been boxed up and/or you have any questions, please call Optical Dynamics Technical Support at 8000-587-2743.