{"id":2719,"date":"2023-05-08T10:38:29","date_gmt":"2023-05-08T14:38:29","guid":{"rendered":"http:\/\/blog.opticaldynamics.com\/?p=2719"},"modified":"2023-04-24T15:58:10","modified_gmt":"2023-04-24T19:58:10","slug":"choose-your-words-when-recommending-photochromics","status":"publish","type":"post","link":"https:\/\/blog.opticaldynamics.com\/?p=2719","title":{"rendered":"Choose Your Words when Recommending Photochromics"},"content":{"rendered":"<p><strong>Eyecare Business Volume 27 Number 4 by Susan Tarrant<\/strong><\/p>\n<p>We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you may not know is the importance of the language you use when discussing lens options, particularly options like photochromics.<\/p>\n<p>A Transitions Optical, Inc., study finds that using positive, neutral, or, of course, negative language has an impact on the patient\u2019s overall experience.<\/p>\n<p>75% of the patients who hear \u201cpositive\u201d language from their ECPs regarding lens options report a positive eyecare experience and are more satisfied with the overall visit.<\/p>\n<p>58% who hear negative language (including product disclaimers) report a negative overall experience.<\/p>\n<p>How a product is recommended is just as important as actually making the recommendation. The study finds that, even when it comes to discussing product benefits, a patient may perceive disclaimers as \u201cnegative,\u201d even if the ECP believes he is making a helpful, neutral observation.<\/p>\n<p><a href=\"https:\/\/blog.opticaldynamics.com\/wp-content\/uploads\/2013\/04\/Choose-Your-Words.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2721 alignleft\" src=\"https:\/\/blog.opticaldynamics.com\/wp-content\/uploads\/2013\/04\/Choose-Your-Words.jpg\" alt=\"Choose Your Words\" width=\"224\" height=\"224\" \/><\/a>Some examples, from the study, of the \u201cpositive\u201d language used:<\/p>\n<p>\u25a0 Can be worn indoors and outdoors<br \/>\n\u25a0 UV protection<br \/>\n\u25a0 Adapt to a variety of lighting conditions<br \/>\n\u25a0 Are convenient<br \/>\n\u25a0 Match level of tint to light<br \/>\n\u25a0 High quality<\/p>\n<p>Some examples of \u201cnegative\u201d language used:<\/p>\n<p>\u25a0 Don\u2019t work while driving in a car<br \/>\n\u25a0 Won\u2019t work as well as sunglasses<br \/>\n\u25a0 Too expensive<br \/>\n\u25a0 Not dark enough outdoors<br \/>\n\u25a0 Don\u2019t get dark\/clear fast enough<br \/>\n\u25a0 Not completely clear indoors<\/p>\n<p>Furthermore, many of the \u201cnegative\u201d comments are simply not true anymore. Take a moment to talk to your lens or lab representative to learn how the technology has advanced and what you can offer your patients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eyecare Business Volume 27 Number 4 by Susan Tarrant We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you &hellip; <a href=\"https:\/\/blog.opticaldynamics.com\/?p=2719\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2719","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/2719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2719"}],"version-history":[{"count":7,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/2719\/revisions"}],"predecessor-version":[{"id":3537,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/2719\/revisions\/3537"}],"wp:attachment":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}