![\"Marketing\"](\"https:\/\/blog.opticaldynamics.com\/wp-content\/uploads\/2013\/05\/Marketing.jpg\")
<\/a>Marketing is more than communicating the value of a product and making a sale. It is about building relationships that result in trust and increased business. Creating a patient-centered experience with a feeling of community is the best marketing tool to ensure a loyal following of patients who enthusiastically refer friends and family.<\/p>\nLet\u2019s take a look at some role-based marketing opportunities.<\/p>\n
Appointment scheduler – <\/strong>MARKETING MESSAGE: Front desk receptionist – <\/strong>MARKETING MESSAGE: Technician – <\/strong>MARKETING MESSAGE: Optician – <\/strong>MARKETING MESSAGE: Checkout\/biller<\/strong> – MARKETING MESSAGE: Rebecca Jonhson, Optometric Management Marketing is more than communicating the value of a product and making a sale. It is about building relationships that result in trust and increased business. Creating a patient-centered experience with a feeling of community is … Continue reading
\n\u201cYou made the right decision.\u201d <\/b>The solution is to regularly schedule time with your employees to discuss the uniqueness and mission of your practice. Make sure employees can list reasons a perspective patient would receive value by choosing your practice.<\/p>\n
\n\u201cYou had me at hello.\u201d <\/b>Keeping personal notes in the patient\u2019s file reminds the receptionist to celebrate the patient. For instance, \u201cMrs. Parker, I saw that Jason got a baseball scholarship at Georgia Tech. I bet you are proud.\u201d<\/p>\n
\n\u201cYou are in good hands.\u201d <\/b>A pre-test script increases the confidence of the technician in discussing technology.
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\n\u201cYou received quality and value.\u201d Reassuring the patient of the quality and value of the products you provide fosters patient referrals, great reviews and satisfied patients. The optician should follow-up with the patient within two weeks of the purchase to ensure the patient is satisfied with his\/her new eyewear.
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\n\u201cYou are welcome back.\u201d <\/b>The checkout experience should be compared with the grand finale at a fireworks\u2019 display, not a sterile discussion of insurance and out-of-pocket expenses. Look to delight your patient with this last impression. For example, a vase of fresh flowers on the desk and an offer of a Hershey\u2019s Kiss or a York Peppermint Pattie can create the perfect ending. Also, attach a \u201cLike Us on Facebook\u201d postcard to the appointment card.
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