{"id":4219,"date":"2017-04-07T02:34:32","date_gmt":"2017-04-07T06:34:32","guid":{"rendered":"http:\/\/blog.opticaldynamics.com\/?p=4219"},"modified":"2017-03-28T16:35:18","modified_gmt":"2017-03-28T20:35:18","slug":"top-mega-market-trends-2017","status":"publish","type":"post","link":"https:\/\/blog.opticaldynamics.com\/?p=4219","title":{"rendered":"Top Mega Market Trends 2017"},"content":{"rendered":"

Eyecare Business January 2017<\/p>\n

    \n
  1. Boomers are Yesterday’s News: 25% of millennials now represent a full quarter of ECPs’ patient base.<\/li>\n
  2. Online Sellers = Today’s Evil Empire: The biggest challenge you are facing is competition from online sellers.<\/li>\n
  3. Pricing Strategies that Ring at the Register: Most compete with online sellers in one of three ways: discounting products, lowering prices and bringing BOGO back. \"Year<\/li>\n
  4. Blue Light Lenses will Deliver Profits: A whopping 84% of ECPs predict that blue-light-blocking lenses will increase in sales over the next two years.<\/li>\n
  5. Frame Profits Rise: 67% of total dispensary sales are in Rx-ready optical frames.<\/li>\n
  6. Lens Processing Profits Grow A Lot – Profits from in-office finishing are skyrocketing.<\/li>\n
  7. Multifocals to Grow Contact Lens Sales: A full 71% see multifocals as the soft contact lens category with the most growth potential over the next year.<\/li>\n
  8. Online Marketing is Key!<\/li>\n
  9. Social Media + Facebook Rules: Offer Wi-Fi in your waiting room.<\/li>\n
  10. Wearables = Opportunity: Attitudes are changing about wearable technology.<\/li>\n<\/ol>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Eyecare Business January 2017 Boomers are Yesterday’s News: 25% of millennials now represent a full quarter of ECPs’ patient base. Online Sellers = Today’s Evil Empire: The biggest challenge you are facing is competition from online sellers. Pricing Strategies that … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4219","post","type-post","status-publish","format-standard","hentry","category-httpblog-opticaldynamics-commonday"],"_links":{"self":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4219"}],"version-history":[{"count":2,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4219\/revisions"}],"predecessor-version":[{"id":4222,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4219\/revisions\/4222"}],"wp:attachment":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}