{"id":4622,"date":"2019-11-08T11:51:35","date_gmt":"2019-11-08T16:51:35","guid":{"rendered":"http:\/\/blog.opticaldynamics.com\/?p=4622"},"modified":"2019-11-08T12:01:02","modified_gmt":"2019-11-08T17:01:02","slug":"4-key-online-optical-trends","status":"publish","type":"post","link":"https:\/\/blog.opticaldynamics.com\/?p=4622","title":{"rendered":"4 Key Online Optical Trends:"},"content":{"rendered":"

Eyecare Business September 2019<\/p>\n

    \n
  1. Online Sales:<\/strong> Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit sales. That growth rate has pretty much stayed the same since 2014.<\/li>\n
  2. Online Dollar Volume: <\/strong>As for revenue, sales of optical products online rang in at $2.13 billion for the 12 months ending December 2018. That’s up 9.2% from a year earlier. \"\"<\/li>\n
  3. Plano Sales:<\/strong> This is an entirely different story. “During the 12ME period September 2018…up to 9.3 million American adults purchased plano sunglasses directly over the internet,” reports the Vision Council.<\/li>\n
  4. Internet Users:<\/strong> Among American adults who indicated in 2018 research they used the Internet to purchase eyewear over a six-month period, 24% bought Rx eyewear and 31% plano sunwear.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Eyecare Business September 2019 Online Sales: Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4622","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4622"}],"version-history":[{"count":1,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4622\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=\/wp\/v2\/posts\/4622\/revisions\/4623"}],"wp:attachment":[{"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.opticaldynamics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}