Capitalizing on increased photochromic sales can improve both patient satisfaction and your bottom line. According to Vision Care Product News, “the goal of every eyecare professional should be to offer the best products to all patients and photochromic lenses are high on the list of great products to offer”. Whether sold as an everyday lens or as a second pair, you can use the following tips to build your sunSMART II photochromic business.
Tip #1: Is everyone in your practice wearing photochromics? If not, they should be. A personal recommendation from someone wearing the product can go a long way in the sales process. Tell them how much you love your photochromic lenses and how they comfortably adjust to the light both indoors or out and see just how far your testimonial can go.
Tip #2: Are you recommending lenses during the eye exam? If the doctor shares a product recommendation with the patient in the exam room, they will be more likely to act on the suggestion. When the doctor is wearing the product recommended, you are almost assured a sale.
Tip #3: Are you presenting the photochromic option to everyone? Adult, mature adult, teen or child all can benefit from a photochromic lens. Make sure to always ask, “Would you like lenses that are clear indoors and darken when you are in the sun?” Or ask, “Are you concerned about eye health?” Both questions lead directly into the photochromic lens discussion increasing your chance of a sale.