Author Archives: Sales
Don’t Forget about nanoGUARD, Extra Tough Scratch Coat
Location number Six on your syringe stand is for the nanoGUARD product, a super scratch resistant coating that can presented as a premium add-on to lenses produced with your Q-2100 Digital Lens System.
nanoGUARD™ Hardcoat is a dual–layer coating consisting of one layer nano-XT plus one layer nanoGUARD™ applied to both the front and back surfaces of the lens. nanoGUARD™ uses Optical Dynamics’ nanotechnology in-mold coating method to form a nanocomposite layer on the surface of the finished lens.
nanoGUARD is great for patients that have a tendency to scratch traditional lenses. Order nanoGUARD coating today!
Why Add In-Office AR to Your Practice?
Presenting an AR option to your patients is more important than ever with AR coating applied to nearly 30% of all lenses sold. In a survey by the Vision Council of America, 60% of all eyewear consumers have a desire to purchase an AR lens but many consumers are not even offered the choice. According to 20/20 Magazine, “improvements have reached a point where AR is not just a “nice to have” but many consider AR a necessity. Sure wearers can live without it, buy why should they?”
The patient benefits of AR coating are undeniable. By minimizing surface reflections AR coating improves vision when dealing with overhead lighting, computer screens and window glare. Vision during night driving is also improved reducing the glare of oncoming headlights. AR lenses are more cosmetically appealing for improved patient appearance. Not offering an AR option is a missed opportunity to improve patient satisfaction and even more importantly, a missed opportunity to grow your practice profitability.
Past barriers to providing an AR option such as quality, delivery time and cost, are eliminated with the in-office nanoCLEAR AR unit. Designed for use with the Q-2100 Digital Lens System, the nanoCLEAR AR unit processes lenses that are anti-reflective with a hydrophobic/oleophobic top coat in under 90-minutes. Using nano particle technology, our breakthrough design is a small table top system that easily installs in most offices. It is clean quite and automated for easy operator integration. Priced about the same as an edger, the nanoCLEAR AR unit is an affordable and profitable addition to any practice.
| For Your Patients: | For Your Practice: |
| Clearer, sharper, vision | More AR sales for more revenue |
| Durable, long lasting performance | Reduced lab bills for more profit |
| Easy-to-clean surfaces | Quicker delivery for more repeat business |
| Fast same-day service if necessary | Improved quality for high patient satisfaction |
Managing Managed Care
Managed care plans continue to gain ground impacting the way optometric practices do business. Although managed care plans often increase the number of patients through the door, they can be confusing and restrictive.
When choosing to accept a managed care plan, always do your homework. What are the reimbursement rates, can I make lenses on my Q-2100, can I use my lab of choice, how do they impact my second pair sales…are all questions that must be evaluated before you make your acceptance decision.
Many times reimbursement rates may not be sufficient to truly cover your time and services. If the insurance plan requires that you use a specific lab, service time and turnaround may be negatively effected, impacting your practice reputation. Second pair fees have typically been a way to generate additional revenue with managed care clients, make sure the new plans don’t impact the pricing structure you have in place. You must really understand the pros and cons before signing up.
It is also important that you evaluate your existing plans with the same criteria. Once your numbers are verified, you should consider dropping those that net the lowest. Focus on seeing patients from the most profitable plans available. Concentrate on providing excellent patient education on the plans they participate in and make sure that have all the details before the exam. Treat them well and then try to up sell to options beyond the plan to provide exemplary care and vision.
Focus on the 2nd pair option when dealing with managed care patients. With your Q-2100 digital lens system you are perfectly positioned to truly capture and make accessible to your patients the 2nd pair choice. Utilize your in- office capability to competitively price the additional pair as an affordable and desirable option. Whether a pair of photochromics, sunwear or a spare pair, you can meet their needs and profit from managed care plan acceptance.
Meet Our Customers
Will You Be My Valentine?
Three Easy Tips to Increase Your Photochromic Lens Sales
Capitalizing on increased photochromic sales can improve both patient satisfaction and your bottom line. According to Vision Care Product News, “the goal of every eyecare professional should be to offer the best products to all patients and photochromic lenses are high on the list of great products to offer”. Whether sold as an everyday lens or as a second pair, you can use the following tips to build your sunSMART II photochromic business.
Tip #1: Is everyone in your practice wearing photochromics? If not, they should be. A personal recommendation from someone wearing the product can go a long way in the sales process. Tell them how much you love your photochromic lenses and how they comfortably adjust to the light both indoors or out and see just how far your testimonial can go.
Tip #2: Are you recommending lenses during the eye exam? If the doctor shares a product recommendation with the patient in the exam room, they will be more likely to act on the suggestion. When the doctor is wearing the product recommended, you are almost assured a sale.
Tip #3: Are you presenting the photochromic option to everyone? Adult, mature adult, teen or child all can benefit from a photochromic lens. Make sure to always ask, “Would you like lenses that are clear indoors and darken when you are in the sun?” Or ask, “Are you concerned about eye health?” Both questions lead directly into the photochromic lens discussion increasing your chance of a sale.
Optical Dynamics Celebrates 7-Years with Lombard Health
Optical Dynamics is pleased to celebrate 7-years working with Dr. Peter Lombard and the Team from Lombard Health. Located in Sinajana, Guam, Dr. Lombard personally visited our headquarters in Louisville, KY for training.
As a graduate of Annapolis, John Hopkins Medical School, and 2016 Rio Olympian, Dr. Lombard is committed to providing quality, ethical and compassionate eye care for his patients. As shared on his practice website, his philosophy is simple: Inspire trust, practice with honesty, and communicate with respect.
Dr. Lombard wanted the latest in lens processing technology for his newly opened dispensary. Providing patients with quality eye wear and just-in-time delivery was key to his decision making process. Adding the technology to the island also keeps jobs and business local, an important factor of his ongoing business plan. We look forward to hearing of Dr. Lombard’s continued success.
Inventory Managment is Easy with the Q-2100 Digital Lens System
With the Optical Dynamics Digital Lens System you create a finished Rx directly from the premium index lens material, eliminating the need to stock a semi-finished blank that is later surfaced to the final prescription. This lowers expense and ends the delivery challenges associated with ordering, shipping and managing an inventory of thick semi-finished lens blanks or disposable molds. This process also reduces the variables of surfacing and ensures consistent high quality digital lenses at a much lower cost.
With the Q-2100 Digital Lens System, all you inventory is the bottle of premium lens material. This bottle in clearLIGHT, sunSMART, ultraSUN, or blueVIEW, becomes a progressive lens, a single vision lens, a flattop lens, a plus lens or a minus lens. With bottles packaged in 16 to 32 pair for production, you have on hand what you need when you need it. As written in an article by Joseph Bruneni for Eye Care Business, “This is an inventory control concept called just-in-time delivery and works when limited inventory is stored at hand until shortly before it is needed for the production line…lens casting its a prime example of how such a process can work.”
Place Your Supply Orders Online
Did you know there is an easy and efficient way to place your supply orders? Just visit our online store at www.opticaldynamics.com and click on the STORE button in the upper right hand corner of the site to open up the consumables order form as shown below.
Type in your account name, account number, name, e-mail address, preferred ship method then click the gaskets needed. If you need more than one bag, type in the necessary number.
For additional supply items, scroll down until you see the product you require and type in the quantity you need.
If you do not see the product you are looking for, type the item description in the special instructions box and we will make sure the item is included. Send the order on its way and you will receive a confirmation e-mail letting you know the order has been processed. If we have any questions, we will give you a ring. Its just that simple.
We look forward to receiving your first online order!