Baron Vision Center located in Decatur, Indiana, offers the largest selection of eyewear in the area and added the Q-2100 Lens System with nanoCLEAR AR to their practice in 2008. The decision to purchase the equipment was based on increased practice profitability while at the same time offering the best possible prices to their patients. As advertised on their website, “Because of our on-site lab we save you money by making your glasses here, in our office, cutting out the middle-man.”
Baron Vision Center employee Aubry Hamilton visited our offices in Louisville, KY for training. Aubry spent two days with Training Manager, Bob Lossman, reviewing lens production and ongoing system maintenance. Aubry was pleased with the ease of operation and was excited to take her new found production knowledge back to the practice. At the end training Aubry was presented with a certificate of completion for her operating competence.
Whether you need glasses, contact lenses or the treatment of a medical eye disorder you can depend on Baron Vision Center to provide you with the eye care you need at a price you can afford. They are providers for most insurance plans (vision and medical) and offer 0% financing up to 2 years with credit approval.
Tony Ortiz has been a practicing optician for over 40 years and shares, “This technology has been the best addition to this practice.” “The patients like the lenses and the fast turnaround and it saves us money,” he added.
Digital lens system owner since 2006, Ortiz Eye added the technology due to the same day turnaround of the nanoCLEAR AR lenses. The majority of the lenses they dispense include AR coating so they wanted an in office system with this special capability.
“We also like that we can provide three different photochromic options in-house,” said Tony. The practice recently added sunSMART brown and ultraSUN to their product offering and now carry the complete line of Optical Dynamics lens materials.
Eyecare Business December 2016 by Stephanie De Long
Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:
Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.
Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business.
Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.
Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.
Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.
for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033