Mix it Up, a Recipe for Success

In  Optometric Management,  Author Jay Binkowitz shares a recipe for Success:

  1. Create curbside appeal mix it up
    1. Signage
    2. Storefront
    3. Display window
  2. Update your space
    1. Wall color
    2. Lighting
    3. Furniture
    4. Displays
  3. Extend a warm welcome
    1. Do you customers receive a friendly welcome from someone who anticipates and appreciates their visit?
  4. Dress the part
    1. Scrubs at the office are quickly becoming a thing of the past
  5. Flip the script
    1. Flip from a patient-consumer experience to a consumer- patient experience