In  Optometric Management,  Author Jay Binkowitz shares a recipe for Success:

1. Create curbside appeal
   1. Signage
   2. Storefront
   3. Display window
2. Update your space
   1. Wall color
   2. Lighting
   3. Furniture
   4. Displays
3. Extend a warm welcome
   1. Do you customers receive a friendly welcome from someone who anticipates and appreciates their visit?
4. Dress the part
   1. Scrubs at the office are quickly becoming a thing of the past
5. Flip the script
   1. Flip from a patient-consumer experience to a consumer- patient experience