Why Can’t I Use Expired nanoCLEAR AR Chemistry?

Since our AR chemistries rely heavily on nanoparticles to give them toughness and the right optical properties, they require a little more care than our other materials. To figure out how long they last we did long-term testing here at high, low, and room temperatures. We also thought about what they’d go through in normal storage and shipping. If you use your AR chemistry by the expiration date we expect your lenses to perform just as ours do here. If it’s past the expiration date or was stored incorrectly things aren’t as predictable.

Spending a long time at extreme temperatures or even just sitting around will eventually cause the nanoparticles to stick together. Once that happens their properties change and so do the coatings that are made with them. Expired chemistry can give you hazy coatings or ones that aren’t nearly as tough as they should be. It can also clog up the dispense filters in your nanoCLEAR unit or cause other coating defects like comets.

If we didn’t have to have an expiration date we wouldn’t use one. At this time nanoparticle-based liquid chemistries of all kinds just tend to have shorter shelf lives than those without them. If we figure out a way around it, you can bet we’ll use it. For now though, the expiration date is something we need.

Give Thanks, Showing Patients Gratitude

Innvision Magazine By Daniel Rostenne

Showing patients gratitude should be a year round affair. Giving your patients the recognition that they chose you, when they could have chosen any other eyecare professional out there reinforces that they made the right decision. It builds trust, loyalty, and goodwill and they will certainly remember it when its time for their next eye exam. give-thanks

Here are some easy ways to show gratitude using digital marketing:

  1. Create a nice thank you graphic that can be sent by email or as a post card after a visit.
  2. Run a Facebook thank you campaign
  3. Share for them. Help your patients to succeed in their endeavors by liking their Facebook pages, sharing content and reciprocating.
  4. Hold a customer appreciation day in which you offer discounts or giveaways for loyal customers and spread the word through an integrated campaign on Facebook, email, website ads and direct mail.
  5. Respond to reviews, both good and the bad. Thank those that leave positive reviews and those that complain as well…
  6. Offer social media exclusive deals.

for complete article vision invisionmag.com