Eyecare Business January 2017
- Boomers are Yesterday’s News: 25% of millennials now represent a full quarter of ECPs’ patient base.
- Online Sellers = Today’s Evil Empire: The biggest challenge you are facing is competition from online sellers.
- Pricing Strategies that Ring at the Register: Most compete with online sellers in one of three ways: discounting products, lowering prices and bringing BOGO back.
- Blue Light Lenses will Deliver Profits: A whopping 84% of ECPs predict that blue-light-blocking lenses will increase in sales over the next two years.
- Frame Profits Rise: 67% of total dispensary sales are in Rx-ready optical frames.
- Lens Processing Profits Grow A Lot – Profits from in-office finishing are skyrocketing.
- Multifocals to Grow Contact Lens Sales: A full 71% see multifocals as the soft contact lens category with the most growth potential over the next year.
- Online Marketing is Key!
- Social Media + Facebook Rules: Offer Wi-Fi in your waiting room.
- Wearables = Opportunity: Attitudes are changing about wearable technology.