Eyecare Business September 2019
- Online Sales: Just under 5% of eyeglass frames sold in the 12 months ending September 2018 were bought online, according to research done by the Vision Council. That is, however, an 11% year-to-year increase in unit sales. That growth rate has pretty much stayed the same since 2014.
- Online Dollar Volume: As for revenue, sales of optical products online rang in at $2.13 billion for the 12 months ending December 2018. That’s up 9.2% from a year earlier.
- Plano Sales: This is an entirely different story. “During the 12ME period September 2018…up to 9.3 million American adults purchased plano sunglasses directly over the internet,” reports the Vision Council.
- Internet Users: Among American adults who indicated in 2018 research they used the Internet to purchase eyewear over a six-month period, 24% bought Rx eyewear and 31% plano sunwear.