Combat the Online Rx-odus

Eyecare Business January/February 2020 by Denise Power

Your prescription just walked out and over to a web retailer, you say?
Enough. Try these 3 smart ideas + tactics to reclaim your turf from e-commerce competitors.

1. BE LIKE BEZOS: Leverage accounting tools to track sources of revenue and costs—on a daily basis, Walton says. Many businesses overlook this opportunity to understand their unique business drivers. “Know why you exist,” Walton says.

2. CLEAN UP ONLINE.Google your business. Does the search return correct business hours, phone, and address? Does your website have old images, dead-end links, latest review dated 2017?

3. CONNECT THE DOTS.Warby Parker links online clicks and page views to sales closed in stores to understand conversion. “Start to adopt that mindset and give yourself more information about what people are actually doing in your store,” Walton says.

For the complete article visit:

https://www.eyecarebusiness.com/issues/2020/january-february-2020/the-wild,-wild-web

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