As shared by CEO Tom Stockham in the August issue of Eycare Business, here are three key ways to engage your sales staff and help them sell more.

1. DEFINE YOUR FOCUS: When thinking about helping the customers in your store, determine whether the interactions need to be more about providing technical details or more about recognizing the right customer for each type or brand of product – or both. Then, define that focus for your sales staff. Having the ability to relate to the variety of consumers who walk through the door is what makes a really helpful expert salesperson on the floor.

2. MAKE IT FUN: Make sure you are offering your sales associations an interesting and fun way to engage with your products and your customers.

3. OFFER REWARDS: The biggest deal, really, is defining how you track, manage and reward your sales associates’ engagement. This really needs to be something for which you create accountability.