EyeCare Business May 2017 by Samantha Toth
- DO pick quality over quantity. Choose a few keywords that highlight your practice, products, or specialties and create a unique and appealing content for your target audience.
- DO optimize your website for mobile.
- DO create social media pages and business listings.
- DO keep your target audience in mind. A website that proves to be trustworthy, has a clear message, provides useful information to users, and has a clear contact page will improve SEO.
- DO be strategic with your descriptive keywords. Take a moment to think about your patients. Are they searching for “eye appointment near me”? Take these ideas and use them as the descriptive keywords on your website URL’s, titles, and meta titles.
- DON’T be like everyone else. Focus on providing a website experience that differs from your competitor in regards to design, content, and photos to alert Goggle that you are unique
- DON’T use black hat SEO. Refrain from using duplicate content on your pages and be wary of companies selling SEO tactics like backlinks and directory listings.
- DON’T forget call-to-action buttons.
- DON’T keyword stuff your content.
- DON’T forget to interact with your audience. Actively engage with your fans and Goggle will recognize you as a credible source of good information and boost your search ranking.