Eyecare Business by Stephanie K. De Long

Tip #1 Be Visual & Verbal – Marketing and message have to take into consideration not just the age of kids but also whether your communication is meeting their learning styles. That’s often overlooked.

Tip #2 Understand the Essence – Whether you’re talking about a product, program, or promotion, this is an exercise that has proved very useful at Youth Market Systems in the development and marketing stages.

Tip #3 Consider Identification Patterns – Whether it’s a real person or – in terms of character identification – an animal or cartoonlike personality, you can understand identification patterns: how a child relates to and interacts with things and people.

Tip #4 One Size Won’t Fit All – Whether attempting to market through advertising, print, promotions, or the Internet, certain generalizations are often applied. Some work, Some definitely don’t.