Louisville, Kentucky, July 2017 — Vision Dynamics Laboratory, the glass lens specialist, remains the largest independent glass lens processor in the United States. Running over 500 glass jobs per day, our focus on high volume glass surfacing and finishing ensures our products are a cost effective solution for labs looking to direct their resources to materials with greater demand.
Vision Dynamics’ dedication to glass lens production allows improved world wide sourcing of glass lens blanks and low prices on all major brands. Our lab maintains a large inventory in an array of products. Even specialty, X-ray and industrial glass are no problem for our licensed and certified technicians.
“Our lab’s level of glass expertise and volume of work allow for economies of scale that in most cases make it more profitable for an average lab to outsource its glass work to us than to maintain internal glass capabilities,” said John Dippold, VP of Operations. “Our commitment to the category keeps us at the top of our game and our customers are very complimentary of our products,” added Dippold.
Vision Dynamics treats lab to lab business as a partnership. We utilize electronic lab links to process jobs quickly and accurately for enhanced lab service. Located in Louisville, KY near the main UPS shipping hub, prompt delivery time of your order is further assured. Vision Dynamics’ team strives for excellence in customer service, high quality product, and prompt delivery of goods.
“Feedback from our customers on the service level and quality of our products has been outstanding,” shared Eric Lindquist, National Sales Manager. “Processing glass can be difficult, we offer an excellent solution for our customers and they appreciate it,” concluded Lindquist.
Eye Mobile, located on the island of Antigua, recently expanded their Q-2100 Digital Lens Lab to accommodate their growing business by adding a second main chamber, post cure unit and nanoCLEAR AR unit. With this additional equipment, production volume is increased to meet their growing demand for clearLIGHT, sunSMART, ultraSUN, blueVIEW, amplifEYE, and nanoCLEAR AR.
Launched in 2007 Eye Mobile started out as just that, a first of its kind vision care provider not limited to an office space. As the operation’s tag line indicates, Eye Mobile “brings vision care closer to you.” Utilizing digital technology, patients obtained a comprehensive eye examination in the comfort of their own home, office or even at school. And the services weren’t limited to Antigua alone, but Barbuda, St. Kitts, Nevis and Montserrat as well.
By 2012, a second market was seen with the need to locate a branch downtown. Many a cruise ship passengers would come to them having lost a contact lens while swimming, desperately needing another, while others who had broken their glasses needed another pair quickly. Located on Redcliffe Quay waterfront, the branch was modernly designed and convenient for persons living and visiting St. Johns.
As mentioned on their Facebook page, “Even more intriguing was the speed at which the company can provide service, thanks to the digital lab that has been implemented. Using liquid monomer technology, Eye Mobile is able to make its own lenses. As such, (for most prescriptions) patients can obtain their glasses quickly, imagine that! Two weeks wait for completed glasses have become the exception and not the norm at Eye Mobile!”
We congratulate our friends at Eye Mobile and their expanding business!
Rebecca Jonhson, Optometric Management
Marketing is more than communicating the value of a product and making a sale. It is about building relationships that result in trust and increased business. Creating a patient-centered experience with a feeling of community is the best marketing tool to ensure a loyal following of patients who enthusiastically refer friends and family.
Let’s take a look at some role-based marketing opportunities.
Appointment scheduler – MARKETING MESSAGE:
“You made the right decision.” The solution is to regularly schedule time with your employees to discuss the uniqueness and mission of your practice. Make sure employees can list reasons a perspective patient would receive value by choosing your practice.
Front desk receptionist – MARKETING MESSAGE:
“You had me at hello.” Keeping personal notes in the patient’s file reminds the receptionist to celebrate the patient. For instance, “Mrs. Parker, I saw that Jason got a baseball scholarship at Georgia Tech. I bet you are proud.”
Technician – MARKETING MESSAGE:
“You are in good hands.” A pre-test script increases the confidence of the technician in discussing technology.
Optician – MARKETING MESSAGE:
“You received quality and value.” Reassuring the patient of the quality and value of the products you provide fosters patient referrals, great reviews and satisfied patients. The optician should follow-up with the patient within two weeks of the purchase to ensure the patient is satisfied with his/her new eyewear.
Checkout/biller – MARKETING MESSAGE:
“You are welcome back.” The checkout experience should be compared with the grand finale at a fireworks’ display, not a sterile discussion of insurance and out-of-pocket expenses. Look to delight your patient with this last impression. For example, a vase of fresh flowers on the desk and an offer of a Hershey’s Kiss or a York Peppermint Pattie can create the perfect ending. Also, attach a “Like Us on Facebook” postcard to the appointment card.
Optical Dynamics recently expanded our product line with the addition of two new monomers available for use with the Q-2100. amplifyEYE color burst sun lens, a color enhancing sun lens, is like HDR for your eyes! blueVIEW defense are sunglasses for your indoor world and help block and absorb a varying level of violet and blue light.
We are pleased to share locations around the world have added these new products to their practices growing sales and profits.
United States, Antigua, South Africa, Philippines, Jamaica, Guam, & Saipan
Join our expanding list of users and grow your business with amplifEYE color burst sun lens and blueVIEW defense!
Call 800-797-2743 to Request More Information
Dr. Michael Toups and Dr. Douglas Inns are the founding members of Vision Trends. Their goal as founders was to take the experience they have had with older business models and franchises and incorporate all the all the good they have to offer while eliminating all the negatives in the old way of doing franchise agreements. With Vision Trends members in over 20 states, their group is quickly expanding providing the latest tools and services necessary for Optometrists to grow their practice and their profitability.
This year’s annual meeting will be held in Washington, DC , at the Renaissance Hotel July 13th – 15th, 2017. With over 300 expected attendees and hours of exhibit time, Optical Dynamics is looking forward to seeing existing customers and meeting with new locations interested in adding digital lens production to their practices for improved patient satisfaction and practice profitability.