Character Study

Eyecare Business June 2017 Interview with Jason Dorsey

For the first time ever, there are five generations in the workforce and five generations in the marketplace…Dorsey spoke with EB about the difficulties that older O.D.s and practice managers encounter with hiring and working with younger workers, and how ECPs can work with them rather than against them.

The Hire: Millennials are the largest generation in the workforce…their new way of looking at things can be beneficial: “Challenging the status quo is very important to them…” And millennial workers are motivated more by making an impact and being challenged than making more money…

The Training: If you are hiring employees in their 20’s and even 30’s, don’t stick them in the back room to read paperwork and training manuals their first week. While it’s a training method that older workers are comfortable with, it doesn’t work with Gen Y. Little things like having business cards printed and waiting for the new hire set the tone for success…

The Employee: Gen Y workers thrive where they feel valued, are doing something they believe in, and are challenging the status quo. “The key is not to coddle them…the thinking is they expect to be promoted in the first week and given a trophy. Our research shows that what millennials really want is to feel valued and challenged, and they want to feel included.

How Does nanoCLEAR AR Perform in Ocean Climates?

We are often asked how nanoCLEAR™ AR performs in humid beach city climates as compared to vacuum AR. Well, nanoCLEAR AR and vaccum AR vacuum AR (whether it’s Crizal™ or some other brand) have very different failure modes. In the better vacuum AR stacks, craze is the root cause of most failures and patient returns. With the nanoCLEAR AR lens, its essentially impossible to induce craze.  As a result, our AR is damaged far less in boiling water and salt water tests than vacuum lenses

With vacuum AR on a plastic lens, the thermal expansion rates are vastly different between the AR and the lens. Since the AR layers are also brittle, they tend to fracture under the stress created when the lens heats up and expands. Once that happens, contaminants work their way into the stack more easily and can cause delamination. Even if delamination is avoided, craze typically causes haze, so once it’s severe enough that will lead to a returned lens as well.

Since our nanoCLEAR AR uses plastic binders and nanoparticles, the thermal expansion rates of the AR and lens can be matched, which eliminates craze failures. That’s not to say we never have failures, all AR can be damaged by patients, however, nanoCLEAR AR performs well in hot, humid coastal regions. Just ask our customers in Miami, Puerto Rico and the Caribbean!

Holiday Fun!

What a perfect way to spend a Friday afternoon!

Good friends, food, white elephant gift exchange, and bowling!

Thank you to Vision Dynamics for a wonderful Christmas celebration!

Its Easy to Upgrade to the Newest Materials

Would you like to upgrade your clear lens material to our new clearLIGHT ADVANTAGE or upgrade your old photochromic product to sunSMART II? With the Optical Dynamics monomer upgrade program its easier than ever to add the newest products to your practice.

clearLIGHT ADVANTAGE is a new generation of lens material developed by Optical Dynamics Research and Development. It is even clearer and transmits more light than the clearLIGHT plus lens material which it has replaced. Lower viscosity and improved aging are additional benefits of our new clear monomer.

Under the program you can upgrade bottle per bottle, as needed, at the nominal upgrade price. Just call our Customer Service Team for a return number and share the number of bottles you are upgrading. Once the bottles you are upgrading are received, the same number of bottles in the clearLIGHT ADVANTAGE material will be sent out. You will see a charge for the new bottles of monomer and a credit for the returned bottles of monomer. You will be responsible for the difference in price.

sunSMARTgreyII-logo ORANGEsunSMART II™ is Optical Dynamics’ newest typical use photochromic to give your patients a more comfortable photochromic experience. sunSMART II™ lenses are darker in full sun and overcast conditions, with faster activation, improved activated color and longer life.

Under the program you can upgrade bottle per bottle, as needed, at the upgrade price. Just call our Customer Service Team for a return number and share the number of bottles you are upgrading. Once the bottles you are upgrading are received, the same number of bottles in the sunSMART II material will be sent out. You will see a charge for the new bottles of monomer and a credit for the returned bottles of monomer. You will be responsible for the difference.

For more details call the Sales Department at 800-797-2743.