Digital Lens Technology Improves Service Level for Island Location

Belleville Optical located on the island of Barbados, has long been a believer in the benefits of in office lens production. In business since 1994, Belleville Optical added the Q-2100 Digital Lens System to her practice in 1999. With limited lens procurement options available on the island, Belleville wanted an in-office system that was user friendly and easy to integrate.  “I added the Q-2100 technology to improve turn around time for delivering spectacles to our patients” shared the location. “It has drastically improved our delivery time thereby improving our cash flow,” the location added.

sunSMART II Girl indoor outdoor logoBelleville’s practice primarily caters to the forty and over demographic. For this reason, the quality of the progressive design and finished lens was very important to the decision making process. “Patients are very happy with the lightness and clarity of the lenses.”  Located in a sunny warm climate, photochromics were also of key importance and Belleville’s patients love the sunSMART II photochromics.

Place Your Supply Orders Online

Did you know there is an easy and efficient way to place your supply orders? Just visit our online store at www.opticaldynamics.com and click on the STORE button in the upper right hand corner of the site to open up the consumables order form as shown below.

Store Home Page

Type in your account name, account number, name, e-mail address, preferred ship method then click the gaskets needed. If you need more than one bag, type in the necessary number.

For additional supply items, scroll down until you see the product you require and type in the quantity you need.

If you do not see the product you are looking for, type the item description in the special instructions box and we will make sure the item is included. Send the order on its way and you will receive a confirmation e-mail letting you know the order has been processed. If we have any questions, we will give you a ring. Its just that simple.

We look forward to receiving your first online order!

When Bad Reviews Happen to Good Businesses

Eyecare Business by Alicia Hoglund

As published in  Eyecare Business, four out of five consumers say they have changed their minds about a recommended purchase based on a negative online review. With online reviews more prevalent than ever, keep in mind the following Do’s and Don’ts when dealing with a negative review.

  • DO always respond. If you make a mistake, accept it and let the customer know it won’t happen again
  • DON’T minimize or invalidate the review’s concerns
  • DO listen intently to the customer
  • DON’T respond with an angry or defensive reply. Even if the complaint is biased or unjustified,  people reading the review will assume this is how your company handles complaints.
  • DO be compassionate and caring
  • DON’T contact a negative reviewer without a plan to make things right by him or her
  • DON’T use generalities. Be specific when addressing a problem. Speak to the matter at had specifically where appropriate and avoid canned responses.
  • DO be willing to give a little. Sometimes customer just want to be heard. Your willingness to go the extra mile might just win them back as customers and even be worth a referral

7 Steps to Create a Distinctive Practice

Optometric Management

In an article written by April Jasper, OD, she details 7-steps to help O.D.s stay in the game.

  1. What why howEvaluate what you have – Take and inventory of what technology you have, what is new and going to be around, and what is going to be replaced.
  2. Determine what you want – Shoot for the stars and design the perfect piece of equipment for your practice’s needs.
  3. Document what you actually need – Have a check list of the “must have”, “would like to have” and “optional” categories.
  4. Investigate your options – Take time to shop around at the various industry meetings.
  5. Assess financial obligations and terms – Many times we forget that a technology-focused practice can and will be able to justify greater fees by creating value in the mind of the patient.
  6. Remember to plan for implementation – Any equipment purchase is risky if you have not plan for implementation…Also, make certain you have a plan for training your staff on the new technology, including operation and protocols.
  7. Develop a practice of distinction – I truly believe technology can be the key to developing a practice of distinction.

Digital Lens Technology Improves Service Levels

Lynn Bohlender, Certified Lab Technician for Northwest Optometry in Englewood, OH has successfully been operating the Q-2100 Digital Lens System with nanoCLEAR AR for nearly fifteen years. As shared on the practice website, “Lynn is the behind the scene detailed technician who produces our accurate in-house ophthalmic lenses the doctors prescribe for the patient’s prescription.”

As one of the first optometry practices to add the in-office nanoCLEAR AR unit to their business, Lynn was pleased with its purchase. “I like how easy it is to put on the AR coating or hardcoat with nanoCLEAR AR unit,” shared Lynn. When we first added the technology to Dr. Studebaker’s practice we could only process scratch coating and applied it by hand. I appreciate the additional capabilities of the newest equipment,” he added.

According to the practice, “our in-office optical laboratory has the ability to produce many of our own ophthalmic lenses, including even more complex, progressive addition lenses, photochromic and even anti-reflective lenses. Emergency service for broken or lost lenses can usually be provided the same day if necessary.” Lynn likes the fact that that this technology gives him the capability of producing a lens for a patient in the shortest amount of time.

Why Add In-Office AR to Your Practice?

Presenting an AR option to your patients is more important than ever with AR coating applied to nearly 30% of all lenses sold. In a survey by the Vision Council of America, 60% of all eyewear consumers have a desire to purchase an AR lens but many consumers are not even offered the choice. According to 20/20 Magazine, “improvements have reached a point where AR is not just a “nice to have” but many consider AR a necessity. Sure wearers can live without it, buy why should they?”

The patient benefits of AR coating are undeniable. By minimizing surface reflections AR coating improves vision when dealing with overhead lighting, computer screens and window glare. Vision during night driving is also improved reducing the glare of oncoming headlights. AR lenses are more cosmetically appealing for improved patient appearance. Not offering an AR option is a missed opportunity to improve patient satisfaction and even more importantly, a missed opportunity to grow your practice profitability.

Past barriers to providing an AR option such as quality, delivery time and cost, are eliminated with the in-office nanoCLEAR AR unit. Designed for use with the Q-2100 Digital Lens System, the nanoCLEAR AR unit processes lenses that are anti-reflective with a hydrophobic/oleophobic top coat in under 90-minutes. Using nano particle technology, our breakthrough design is a small table top system that easily installs in most offices. It is clean quite and automated for easy operator integration. Priced about the same as an edger, the nanoCLEAR AR unit is an affordable and profitable addition to any practice.

For Your Patients: For Your Practice:
Clearer, sharper, vision More AR sales for more revenue
Durable, long lasting performance Reduced lab bills for more profit
Easy-to-clean surfaces Quicker delivery for more repeat business
Fast same-day service if necessary Improved quality for high patient satisfaction