Tips for Selling Multiple Pair

It should be every associate’s goal to present the multiple pair option to all patients. In an article posted on theopticalvisionsite.com, tips were shared to help achieve this goal.

Step One

Sit with the patient and start a conversation about their Rx requirements. Ask questions about the patient, their needs and lifestyle. You might find they need a second pair for:

1. Occupational or computer glasses
2. Photochromics for an active outdoor life style
3. Performance pair for outdoor activities
4. Sunglasses for driving

Step Two

People in sunglassesAlways bring up multiple pair options. Never prejudge the patient. Always inform of all products available.

Step Three

Always position eyewear as more than just for vision correction. Eyeglasses are a fashion accessory that reflect your style and image. Eyewear enhances your appearance just like a nice pair of shoes, purse or other fun fashion accessories.

Step Four

Always point out the importance of specialty eyewear for sun, sports, safety, as well as performance options.

Step Five

Don’t forget to share multiple pair pricing packages. Point out any 2nd pair or lens packaging options or discounts available.

Utilize the above steps and you will be sure to sell that second pair!

Eye Center Boutique Opens 12th Location with Q-2100 Technology

Optical Dynamics welcomes Eye Center Boutique Guayama to the Q-2100 user family. Located in the Plaza Guayama on the Carribean Coast of Puerto Rico, they are the newest ECB location.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Eye Center Boutique is a unique optical retail concept that includes the sale of handbags and acaccessories along with just-in-time delivery of prescription eye wear using the Q-2100 Digital Lens System with nanoCLEAR AR. The flagship store opened with the technology at the Carolina Plaza Mall in 2010 and has since grown to 12 franchise locations across the island.

Optical Dynamics is proud to have our technology as an integral  part of their successful business plan and looks forward to working with this up and coming retail chain as they continue to expand.

Why Can’t I Use Expired nanoCLEAR AR Chemistry?

Since our AR chemistries rely heavily on nanoparticles to give them toughness and the right optical properties, they require a little more care than our other materials. To figure out how long they last we did long-term testing here at high, low, and room temperatures. We also thought about what they’d go through in normal storage and shipping. If you use your AR chemistry by the expiration date we expect your lenses to perform just as ours do here. If it’s past the expiration date or was stored incorrectly things aren’t as predictable.

Spending a long time at extreme temperatures or even just sitting around will eventually cause the nanoparticles to stick together. Once that happens their properties change and so do the coatings that are made with them. Expired chemistry can give you hazy coatings or ones that aren’t nearly as tough as they should be. It can also clog up the dispense filters in your nanoCLEAR unit or cause other coating defects like comets.

If we didn’t have to have an expiration date we wouldn’t use one. At this time nanoparticle-based liquid chemistries of all kinds just tend to have shorter shelf lives than those without them. If we figure out a way around it, you can bet we’ll use it. For now though, the expiration date is something we need.

Create a High-Efficeincy Practice

In an article in Optometric Management, the editor offers six tips to maximize your patient flow for increase profitability.

Tip 1: When it comes to administration think “e”. By allowing your patients to schedule appointments and  fill out patient forms online, you can free up to 45-minutes a day for your employees and free up time for your patients as well.

Tip 2: Utilize high-tech equipment. The use of high-tech equipment in both diagnostics and production is key to increasing practice profitability. <end article> With the Q-2100 Digital Lens System you can produce free form quality lenses at a fraction of the time and cost as with traditional labs. Dispensing lenses with just-in-time delivery will be noticed by your customers and they will return with repeat business. Everyone wants things quickly and efficiently and this in-office technology allows you meet the expectations of the consumer. <begin article>

Tip 3: Delegate. Don’t try to be the keeper of all the knowledge. Share information and give your employees the opportunity to grown and expand their abilities in the work place.

Tip 4: Provide staff training. Do multiple people know how do do the same job? If not, they should! Cross train your staff in dispensing, lens production and administrative tasks. By cross training your team you will operate at peak efficiency.

Tip 5: Schedule weekly staff meetings. Industry leading consultant Dr. Richard Kattouf recommends you schedule weekly staff meetings at which discussions on how to refine individual responsibilities are discussed to maintain efficiency and enthusiasm.

Tip 6: Value your time and your patient’s. Time is important to everyone. By focusing on efficiency creating choices, you will see an improvement in the time you and your patients spend at the business. Your family will appreciate it and so will your customers.