Arlington Eye Physicians, a Team of Ophthalmologists, Believes In Delivering a Premium Product at a Lower Price than Competitors

Steven Bernstein at Arlington Eye Physicians in the Chicago area believes that the senior population he serves belongs in progressives rather than lined bifocals–more often than not.  “The Optical Dynamics 2100 and its AR unit allow me to make patients a premium product in the progressives category and eliminate the lines that interrupt vision.  A progressive is nothing more than a trifocal without lines.”  He averages about 7 or so pairs a day in-house with the tabletop lens production system, which generates about $500,000 a year.  Optical Dynamics offers the only technology that can cut your lab related lens and AR expense by up to 70% immediately.Inflatable water slide

And, he adds, “Photochromics are another recommended item for everybody that wears glasses.”  His shop has added the ultraSUN sunglass photo and sunSmart brown to its lineup of product.   “I love the new ultraSUN!  They go 3x to 5x darker than other photochromics and any form of anti-glare enhances vision.  It gives us another avenue of something new to offer and this marketplace is so competitive, we’ve got to stay ahead.”  The response?  “People either love ‘em or leave ‘ em, I ask every single patient to try the photochromics.”  The downside, as with all photochromics, remains that behind the wheel they do not get as dark, as if you were outside, since most car windows are tinted, but the new ultraSUN does have moderate activation behind a windshield.

Bernstein says he solved the pricing differential by keeping photochromics and progressives at the same fee structure.  “We offer the patient the better product at the same pricing as a progressive, and this pushes people to try it—you bet.  I’ve thought about charging extra, but the same price gives the option to the patient, and our practice would like our patients to be in the best product for them.”  He has determined that there is still margin, a nice markup, even with this approach.

At least once or twice a day, a patient comes in that has had a real emergency, and needs a new pair of eyeglasses now, he says.  “This is where the Optical Dynamics system really holds value—we’ve got to get these patients into a new pair of glasses in the same day.  I designed my lab myself and it’s like a gourmet kitchen.  One whole wall is the Optical Dynamics product line.”  The entire process allows Optical Dynamics in-house lens production setups to make a complete pair of lenses in as little as 25 minutes. AR lenses in a little over an hour.

Mold Cleaning & Storage

Molds normally have residue and flashing on the surface and edges after use. All debris must be removed before the molds can be used again successfully. Clean molds must be stored properly to ensure mold safety while not in use. Additionally, proper mold storage simplifies the picking process when the mold is needed again.

Mold should be left in the soaking containers for at least 5 minutes before cleaning.

Scrub molds thoroughly with the disposable mold scrubber supplied by Optical Dynamics. Never use other types of pads as mold damage may occur. Pay special attention to edges and segment line when cleaning. Rinse the molds with running water if it is available. If running water is not available, use a container of tap water to rinse the molds (change the rinse container water frequently). Spray the rinsed molds immediately with Q-Spray and wipe them dry. NEVER store a wet mold or permanent water spotting may occur.

It is very important that all molds are stored properly and organized. Each space in a mold storage drawer is labeled for one specific mold. Make sure the mold you place there is the right one.

Once clean and dry, read the mold designation near the edge of the mold and find the proper location in the storage unit. Put the mold back into its wrapper (to help protect from dirt and scratching) and gently put into the alloted space.

Starting with a Question

Optometric Management August 2019 by Jim Thomas

  • How do you manage an motivate staff? “managing employees is an art unto itself, as each is unique with different personalities, motivations, and needs,” writes Trudi Charest, R.O. in Manage by Personality.” However, most employees fall into one of four basic personality types: controller, announcer, intellect or insider. By first recognizing the personality, managers can then tailor their approach. For example, the controller will likely respond to competitive situations and recognition.
  • How do I respond to a patient who walks with his prescription, purchases glasses elsewhere and then returns with a complaint about them? Neil Gailmard, O.D., recommends first listening to the complaint and then identifying the problem, which could be an issue with the prescription, PD, seg height or frames. The problem will usually dictate the response. For example, a , “frame problem is really not your problem because you did not sell this frame,” writes Dr. Gailmard. The payoff of this effort? The doctor gets recognized ‘as the true expert in visual science.” In addition, “Building goodwill with the patient that converts to loyalty and referrals is worth some time and effort,” notes Gailmard.

For full article: https://www.optometricmanagement.com/issues/2019/august-2019/starting-with-a-question

Understanding the Service Help Screen on your Q-2100: Codes 07, 08, 09, 10

Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.

07 Lamp Temperature

Cause: One of the lamp sections is generating too much heat

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics Technical Support for further information 800-587-2743.

08 Line Voltage

Cause: Electricity is not reaching all of the components of the Q-2100

Response: (1) Follow the instructions given by the machine. (2) Make sure all power cords are securely connects. (3) For any further information or if parts need to be ordered call Optical Dynamics Technical Support 800-587-2743.

09 Communication

Cause: A communication error occurred between the Post Cure unit and one of the other system components.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

10 Replace Hood Filter

Cause: The effective life of the air filter in the Main Chamber hood is expired. The filter must be replaced.

Response: (1) Follow the instructions given by the machine. (2) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT advantage and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends when bragging about their new lenses.

clearLIGHT advantage digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART II grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART II lens provides an optimum photochromic experience.