Author Archives: Sales

Eye Center Boutique Opens 11th Location!

Posted on by

Eye Center Boutique of Puerto Rico opened their eleventh location with a Q-2100 Digital Lens System and nanoCLEAR AR unit this April. “With ten very successful shops across the island, adding an ECB location at the busiest mall on the island was a goal.” The newest location, positioned in the tourist center of San Juan, continues to capitalize on their unique optical concept of selling high end handbags and accessories with prescription eyewear. A better way to cater to fashion conscious consumers with discerning taste.

Optical Dynamics is proud to have our technology as an integral  part of their business plan and looks forward to working with this amazing retail chain as they continue to grow.

When Bad Reviews Happen to Good Businesses

Posted on by

Eyecare Business by Alicia Hoglund

As published in  Eyecare Business, four out of five consumers say they have changed their minds about a recommended purchase based on a negative online review. With online reviews more prevalent than ever, keep in mind the following Do’s and Don’ts when dealing with a negative review.

  • DO always respond. If you make a mistake, accept it and let the customer know it won’t happen again
  • DON’T minimize or invalidate the review’s concerns
  • DO listen intently to the customer
  • DON’T respond with an angry or defensive reply. Even if the complaint is biased or unjustified,  people reading the review will assume this is how your company handles complaints.
  • DO be compassionate and caring
  • DON’T contact a negative reviewer without a plan to make things right by him or her
  • DON’T use generalities. Be specific when addressing a problem. Speak to the matter at had specifically where appropriate and avoid canned responses.
  • DO be willing to give a little. Sometimes customer just want to be heard. Your willingness to go the extra mile might just win them back as customers and even be worth a referral

7 Steps to Create a Distinctive Practice

Posted on by

Optometric Management

In an article written by April Jasper, OD, she details 7-steps to help O.D.s stay in the game.

  1. What why howEvaluate what you have – Take and inventory of what technology you have, what is new and going to be around, and what is going to be replaced.
  2. Determine what you want – Shoot for the stars and design the perfect piece of equipment for your practice’s needs.
  3. Document what you actually need – Have a check list of the “must have”, “would like to have” and “optional” categories.
  4. Investigate your options – Take time to shop around at the various industry meetings.
  5. Assess financial obligations and terms – Many times we forget that a technology-focused practice can and will be able to justify greater fees by creating value in the mind of the patient.
  6. Remember to plan for implementation – Any equipment purchase is risky if you have not plan for implementation…Also, make certain you have a plan for training your staff on the new technology, including operation and protocols.
  7. Develop a practice of distinction – I truly believe technology can be the key to developing a practice of distinction.

Digital Lens Technology Improves Service Levels

Posted on by

Lynn Bohlender, Certified Lab Technician for Northwest Optometry in Englewood, OH has successfully been operating the Q-2100 Digital Lens System with nanoCLEAR AR for nearly fifteen years. As shared on the practice website, “Lynn is the behind the scene detailed technician who produces our accurate in-house ophthalmic lenses the doctors prescribe for the patient’s prescription.”

As one of the first optometry practices to add the in-office nanoCLEAR AR unit to their business, Lynn was pleased with its purchase. “I like how easy it is to put on the AR coating or hardcoat with nanoCLEAR AR unit,” shared Lynn. When we first added the technology to Dr. Studebaker’s practice we could only process scratch coating and applied it by hand. I appreciate the additional capabilities of the newest equipment,” he added.

According to the practice, “our in-office optical laboratory has the ability to produce many of our own ophthalmic lenses, including even more complex, progressive addition lenses, photochromic and even anti-reflective lenses. Emergency service for broken or lost lenses can usually be provided the same day if necessary.” Lynn likes the fact that that this technology gives him the capability of producing a lens for a patient in the shortest amount of time.

Cast Digital Lenses In-House

Posted on by

Offer your patients one-hour lenses while cutting lab costs in half with the Q-2100R Digital Lens System from Optical Dynamics.

Kenneth N. Johnson, ABOM, NCLC, LDO, Vision Care Product News

Do you want to offer patients same-day lenses cast in-house? Do you want to reduce your lab bills? If so, an in-office lens casting system might be the answer. The Q-2100R Digital Lens System from Optical Dynamics can help grow your business while driving down costs by up to 50%.

FREE-FORM TECHNOLOGY
The Optical Dynamics Q-2100R Digital Lens System incorporates free-form technology into the design and manufacture of the progressive and single vision molds it supplies with the unit. In this way, the lenses made with these digital molds benefit from the features of free-form manufacturing. One advantage is the increased surface accuracy of the lens designs, another is the increased power accuracy of the prescription created. The outcome is better surface quality and more accuracy in the curves generated through much tighter tolerances.

HOW IT WORKS
To make a lens, free-form glass molds are injected with the liquid monomer using the Q-2100R Flash Fill System. The Q-2100R is computerized and easy for staff to master. After the Rx has been entered, the appropriate molds are loaded. The machine scrubs the molds under high pressure to ensure cleanliness, and if an anti-reflective (AR) treatment is to be applied, it is done at this stage. The molds are assembled and injected with liquid polymer. The material is then cured in a light chamber, followed by a post-curing chamber, after which your AR Rx lenses are done. The whole process takes 30 to 90 minutes

LENS OPTIONS
Optical Dynamics offers a family of premium progressive, bifocal, and single vision lenses that are custom molded to a patient’s exact prescription. These are produced using a variety of progressive lens design molds, and both spherical and aspherical FT28 molds as well as aspheric single vision molds. Another option is atoric back molds for minus lenses to further control curves and distortion for myopes. The company’s proprietary liquid monomer, called clearLIGHT PLUS, is available in a clear form. It also has three photochromic options named sunSMART II grey, sunSMART II brown, and a new extra active sunglass version called ultraSUN II. All the lenses, according to Optical Dynamics, have an impact resistance that meets FDA standards even when cast to a 1.5mm center thickness, work well with drill mounts, and are tintable.

If you’re looking to increase profits, reduce turnaround time, and add in-house lens casting, the Q-2100R may be your answer.

Kenneth N. Johnson is the Optical Manager at Professional Eyecare in Waterford CT.

Offer Your Patients a Great Experience

Posted on by

As shared by Dr. Pavan Avinashi in Optometric Management, offering your patients a great experience starts with having the right staff.

Foster a staff-centric culture:

  1. Happy StaffProper recruitment – Having the right players on your team starts with thorough selection process: a) start with a phone interview by staff member to assess personality and motivation b) interview in-person with the practice manager c) interview the candidate personally and define the practice’s culture and expectations d) allow the candidate to “shadow” a staff member to see how they interact with patients and employees
  2. Define working culture – Hiring the right fit doesn’t work unless you lead by example in creating a happy, comfortable and positive work environment.
  3. Motivate staff – The best way to do this is to incentivize your staff, a) daily inter-clinic challenges. This is done sporadically without notice b) monthly challenges, this changes month to month c) annual trip challenge, every month we make budget I put money into a trip fund then once a year we plan a trip where the entire team goes.
  4. Implementing touch points – Regular staff meeting are quintessential in maintaining team moral and solidarity.

 

Opthalmic Technicians Enthusiastic about nanoCLEAR AR

Posted on by

The team from Advanced EyeCare are avid users of the Q-2100 echnology. With two locations the doctor purchased the Q-2100 Digital Lens System and nanoCLEAR AR unit for his business in 2005.

The primary operator of the equipment proudly wears the lenses she made with the system. She has been running the system for a few years and in her words, “it’s the bomb!” When asked about the nanoCLEAR AR, the team shared their success rate with the product. “We have used some of the biggest AR names on the market and this is just as good if not better than the competition.”

As mentioned on the company website, they have a full in-house lab and full dispensary to provide control over quality of products and quick turn around time. The team at Advanced EyeCare is happy to have the technology on-site for improved optics, lens quality and delivery speed.

Eric Lindquist, National Sales Manager

Posted on by

Vision Dynamics Laboratory National Account Manager Eric Lindquist, introduces Vision Dynamics’ lab services to retail and laboratory locations across the US.

Eric began his optical career as an optician in Rochester New York, deciphering the ins and outs of dispensing and fitting eyewear to patients. During his time in retail, Eric learned first hand the importance of finding a dependable lab with premium products and reliable delivery times. He understands that patient satisfaction and practice profitability are directly related to the quality and cost of the lens products dispensed.

From dispensing optician, Eric took his love of sales to a major frame manufacturer where he worked as a territory manager covering a four sate region. Interacting with Opticians, Optometrists and Ophthalmologists, he grew sales in his territory significantly developing long lasting relationships for repeat business.  Through his years dealing one on one with decision makers, Eric appreciates the value of listening to the client and developing programs to meet their specific needs.

Eric then took his growing abilities to a sales and marketing position for a specialty lens manufacturer managing and implementing new products and sales programs. By monitoring the needs of the industry, he also helped to introduce and brand revolutionary new lens products to the US optical market.

Eric’s comprehensive optical background is an advantage to any retail or laboratory location looking to improve their product offering and bottom line. Let Eric introduce you to Vision Dynamics’ lab services today. 866-837-2020 ext: 383 or elindquist@visdynlab.com