Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT PLUS and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends when bragging about their new lenses.

clearLIGHT PLUS digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART II grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART II lens provides an optimum photochromic experience.

nanoCLEAR AR digital lenses reduce glare, are easy to clean and have excellent durability. The patient benefits of AR coating are undeniable. By minimizing surface reflections AR coating improves vision when dealing with overhead lighting, computer screens, window glare and vision during night driving. Offer your patients this premium coating for improved vision.

With AR Coating                  Without AR Coating

Dr. James Brooks and the Color of Success

Dr. James Brooks, based in Columbus, Mississipi, has been an optometrist for 34 years and a long-time customer of Optical Dynamics.  With sales over $1.5 million a year and10 dedicated employees, you could say “the future is so bright, you have to wear shades.”Spiel

“The equipment from Optical Dynamics works for us because it offers a quick turnaround for patients and lower overall costs for us and them,” shares Dr. Brooks.  “The patient Jumping house for sale population is diverse—from toddlers to centenarians.  More than half of the lenses produced are made with the Optical Dynamics approach,” added Brooks. The ultraSUN and sunSMART products have been particularly successful, he says, and the shop purchased a second filling unit to dispense all colors now available in the Optical Dynamic material.  “The progressive market has also exploded, and there is typically a payor savings of about $100 with the OD product,” Dr. Brooks said.

“I own the equipment now, and my costs are greatly reduced.  The best counsel I can give other optometrists going into practice is to buy—the no monthly fee approach is always best,” he added. His practice just recently added the nanoCLEAR AR Coating unit and sales have increased in this category as well.  He estimated 80%.  “Before I would send out and have to pay $80 just for an AR coating, now I am at an all in cost of about $50 for even photochromics —the margins are better and the patients are happy,” he said.Britain

He cited customer satisfaction as his number one reason for doing business with Optical Dynamics.  “We always try to please our patients, and they believe in the lenses we offer them made by Optical Dynamics technology,” he said.   “The equipment is straightforward to use and they (OD) will trade out into a loaner, if there is ever a problem that needs fixing.  Our unit is in great shape and it is 5 years old,” he said.Inflatable Water Game

The economy continues to have impact on how often people buy new eyewear, but Dr. Brooks believes the overall economy is improving, and this bodes for growth.  “We’ve been here a long time, and we’ve got a good practice,” he said.  With the OD equipment, their patients can have lenses made in less than a couple of hours in a pinch, and certainly not more than two days, in most cases.

Steps to Demolding

The monomer inside the cavity has been solidified during the curing cycle. Once the curing cycle is complete, the mold cavities are demolded to expose the lens surface. The assembly should be separated while still warm. Try not to “force” molds off the lens. If a mold does not release, simply return it to the soaking container and try again.

Start with the right cavity. Peel off the gasket. Wipe the edge of the lens with a lint free cloth to remove monomer residue.

Sseparate one of the molds from the assembly with the demolding tool. Insert the tool into the notch located opposite the fill port. Only use the tool as a wedge or to pry. If a mold does not come off, soak the entire assembly for at least 30 seconds in the demolding container and try again.

Put the freed mold in the soaking container for later cleaning and place the remaining mold/lens assembly to soak for at least 1 minute. The lens will release from the remaining mold.

If the last mold does not come off after soaking in the demolding container, try to gently using the demolding tool.

Put the molds in the soaking tub and the lens back in the job tray. Repeat this process for the left side. The molds should all be in the soaking tub and the lenses in the job try when you finish this step.

Practice with On-Site Lens Production Cuts out Middle-Man

Baron Vision CenterBaron Vision Center located in Decatur, Indiana, offers the largest selection of eyewear in the area and added the Q-2100 Lens System with nanoCLEAR AR to their practice in 2008. The decision to purchase the equipment was based on increased practice profitability while at the same time offering the best possible prices to their patients. As advertised on their website, “Because of our on-site lab we save you money by making your glasses here, in our office, cutting out the middle-man.”

Aubrey HamiltonBaron Vision Center employee Aubry Hamilton visited our offices in Louisville, KY for training. Aubry spent two days with Training Manager, Bob Lossman, reviewing lens production and ongoing system maintenance. Aubry was pleased with the ease of operation and was excited to take her new found production knowledge back to the practice.  At the end  training Aubry was presented with a certificate of completion for her operating competence.

Whether you need glasses, contact lenses or the treatment of a medical eye disorder you can depend on Baron Vision Center to provide you with the eye care you need at a price you can afford. They are providers for most insurance plans (vision and medical) and offer 0% financing up to 2 years with credit approval.

Improved Service Key Benefit of Q-2100 Lens System

Tony Ortiz has been a practicing optician for over 40 years and shares, “This technology has been the best addition to this practice.” “The patients like the lenses and the fast turnaround and it saves us money,” he added.

Digital lens system owner since 2006, Ortiz Eye added the technology due to the  same day turnaround of the nanoCLEAR AR lenses. The majority of the lenses they dispense include AR coating so they wanted an in office system with this special capability.

“We also like that we can provide three different photochromic options in-house,” said Tony. The practice recently added sunSMART brown and ultraSUN to their product offering and now carry the complete line of Optical Dynamics lens materials.

Got a Plan?

Eyecare Business December 2016 by Stephanie De Long

Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:

Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.

Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business. Whats the plan

Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.

Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.

Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.

for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033