Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT PLUS and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends when bragging about their new lenses.

clearLIGHT PLUS digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART II grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART II lens provides an optimum photochromic experience.

nanoCLEAR AR digital lenses reduce glare, are easy to clean and have excellent durability. The patient benefits of AR coating are undeniable. By minimizing surface reflections AR coating improves vision when dealing with overhead lighting, computer screens, window glare and vision during night driving. Offer your patients this premium coating for improved vision.

With AR Coating                  Without AR Coating

Steps to Demolding

The monomer inside the cavity has been solidified during the curing cycle. Once the curing cycle is complete, the mold cavities are demolded to expose the lens surface. The assembly should be separated while still warm. Try not to “force” molds off the lens. If a mold does not release, simply return it to the soaking container and try again.

Start with the right cavity. Peel off the gasket. Wipe the edge of the lens with a lint free cloth to remove monomer residue.

Sseparate one of the molds from the assembly with the demolding tool. Insert the tool into the notch located opposite the fill port. Only use the tool as a wedge or to pry. If a mold does not come off, soak the entire assembly for at least 30 seconds in the demolding container and try again.

Put the freed mold in the soaking container for later cleaning and place the remaining mold/lens assembly to soak for at least 1 minute. The lens will release from the remaining mold.

If the last mold does not come off after soaking in the demolding container, try to gently using the demolding tool.

Put the molds in the soaking tub and the lens back in the job tray. Repeat this process for the left side. The molds should all be in the soaking tub and the lenses in the job try when you finish this step.

Maximize Profits with Your Digital Lens System!

RB602 ImageUsage: The more you make…the more you’ll make! It sounds simple and it is if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.

Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service and the improved product quality.

OE605 Dr. Chris Ortiz2Integration: Now that you can make it, its time to sell it! Ensure that your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT plus and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor and reinforce your team’s commitment to this new lens technology and you will be successful.

Help, How Do I Get Monomer Out of My Clothes?

First, don’t worry…it will usually come out if you treat it properly before washing. Take it from someone who spends a lot of mixing newmonomers, here is what to do:

1) Blot up any monomer you can from the area to keep it from spreading and limit its ability to cure (it doesn’t cure as easily when there’s less of it). Don’t spend a bunch of time in the sun with monomer-soaked clothes either. Sunlight cures it, and once it’s hardened it’s not coming out. Room light and short periods outside aren’t typically a problem.

2) Locate a bottle/stick of Shout Ultra Gel (it’s the one with the little scrub brush built into the top of the bottle). Make sure it says you can wait up to a week to wash the item after treating a stain.

3) Thoroughly saturate the spot with Shout and scrub it a little. Make sure it penetrates the fabric well. If the garment is thick, apply from the inside too.

4) DO NOT wash it immediately. You can wait up to a week, so give it some time to work on the monomer – a couple days at least.

5) Wash normally

Washing MachineOther stain removers might work too, but Shout is the one I’ve used to save a bunch of clothes over the years. I think being able to leave the ultra concentrated version on for quite a while before washing really helps.

On a related note, photochromic clothes do sound kind of fun until you walk outside and realize you look like a horror movie extra because your nice white shirt has concentrated red photochromic goop smeared on it. It took a couple treatment/wash cycles to fix that one, but Shout rescued it too.

Got a Plan?

Eyecare Business December 2016 by Stephanie De Long

Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:

Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.

Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business. Whats the plan

Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.

Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.

Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.

for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033