Tips for Selling Multiple Pair

It should be every associate’s goal to present the multiple pair option to all patients. In an article posted on theopticalvisionsite.com, tips were shared to help achieve this goal.

Step One

Sit with the patient and start a conversation about their Rx requirements. Ask questions about the patient, their needs and lifestyle. You might find they need a second pair for:

1. Occupational or computer glasses
2. Photochromics for an active outdoor life style
3. Performance pair for outdoor activities
4. Sunglasses for driving

Step Two

People in sunglassesAlways bring up multiple pair options. Never prejudge the patient. Always inform of all products available.

Step Three

Always position eyewear as more than just for vision correction. Eyeglasses are a fashion accessory that reflect your style and image. Eyewear enhances your appearance just like a nice pair of shoes, purse or other fun fashion accessories.

Step Four

Always point out the importance of specialty eyewear for sun, sports, safety, as well as performance options.

Step Five

Don’t forget to share multiple pair pricing packages. Point out any 2nd pair or lens packaging options or discounts available.

Utilize the above steps and you will be sure to sell that second pair!

Create a High-Efficeincy Practice

In an article in Optometric Management, the editor offers six tips to maximize your patient flow and increase profitability.

Tip 1: When it comes to administration think “e”. By allowing your patients to schedule appointments and  fill out patient forms online, you can free up to 45-minutes a day for your employees and free up time for your patients as well.

Tip 2: Utilize high-tech equipment. The use of high-tech equipment in both diagnostics and production is key to increasing practice profitability. <end article> With the Q-2100 Digital Lens System you can produce free form quality lenses at a fraction of the time and cost as with traditional labs. Dispensing lenses with just-in-time delivery will be noticed by your customers and they will return with repeat business. Everyone wants things quickly and efficiently and this in-office technology allows you meet the expectations of the consumer. <begin article>

Tip 3: Delegate. Don’t try to be the keeper of all the knowledge. Share information and give your employees the opportunity to grown and expand their abilities in the work place.

Tip 4: Provide staff training. Do multiple people know how do do the same job? If not, they should! Cross train your staff in dispensing, lens production and administrative tasks. By cross training your team you will operate at peak efficiency.

Tip 5: Schedule weekly staff meetings. Industry leading consultant Dr. Richard Kattouf recommends you schedule weekly staff meetings at which discussions on how to refine individual responsibilities are discussed to maintain efficiency and enthusiasm.

Tip 6: Value your time and your patient’s. Time is important to everyone. By focusing on efficiency creating choices, you will see an improvement in the time you and your patients spend at the business. Your family will appreciate it and so will your customers.

Profiles in Dispensing Success, Beckly Vision Center

David Holliday, OD, Practicing Since 1980

In January. 2000 I purchased the Q-2100 Digital Lens System and can honestly say its one of the nicest piece of practice enhancement technology I have seen in my 30 years in the industry. I am extremely impressed with the digital lenses the system produces and so are my patients. Over the past couple years I have personally worn some of the “best” custom made progressive lenses available and the optics of the digital lenses from the Q-2100 are as good, if not better than seen with other lens manufacture’s designs.

In 2005, I added the in office nanoCLEAR AR unit to my system configuration. The possibility of producing AR lenses in house in under 90 minutes was very appealing to us. We needed to improve delivery time and affordability to better compete. I have sold thousands of anti-reflective lenses through my practice and the AR applied with this unit is very durable and easy to clean. The lenses are easily drillable and fit the needs of the majority of patients. By producing digital lenses in office quickly and at a fraction of the cost as from a traditional lab, my practice profitability has increased and my patient satisfaction is greater than ever before.

Top 10 Do’s and Don’ts of SEO

EyeCare Business May 2017 by Samantha Toth

  1. DO pick quality over quantity. Choose a few keywords that highlight your practice, products, or specialties and create a unique and appealing content for your target audience.
  2. DO optimize your website for mobile.
  3. DO create social media pages and business listings. 
  4. DO keep your target audience in mind. A website that proves to be trustworthy, has a clear message, provides useful information to users, and has a clear contact page will improve SEO.
  5. DO be strategic with your descriptive keywords. Take a moment to think about your patients. Are they searching for “eye appointment near me”? Take these ideas and use them as the descriptive keywords on your website URL’s, titles, and meta titles.
  6. DON’T be like everyone else. Focus on providing a website experience that differs from your competitor in regards to design, content, and photos to alert Goggle that you are unique
  7. DON’T use black hat SEO. Refrain from using duplicate content on your pages and be wary of companies selling SEO tactics like backlinks and directory listings.
  8. DON’T forget call-to-action buttons.
  9. DON’T keyword stuff your content.
  10. DON’T forget to interact with your audience. Actively engage with your fans and Goggle will recognize you as a credible source of good information and boost your search ranking.