Optical Dynamics is pleased to celebrate 7-years of business with Dr. Don Hardt. Hardt Eye Clinic is located in Saipain, a US Territory in the Pacific with approximately 50,000 residents. At Hardt Eye Clinic, their team strives to provide the finest in eyecare services & complete diabetes education. Patients throughout the Saipan area come to Hardt Eye Clinic because they know they will receive the personal attention and professional care that is their foundation.

As a small island nation, laboratory services for their patients was limited. Lenses and coatings were ordered  abroad with turn around times of up to 3-weeks. A strong believer in onsite lens production, Hardt Eye Clinic researched the available options deicing to add the Q-2100 Digital Lens System with nanoCLEAR AR to their practice. The quality of the progressive design, materials, and coating, along with the affordable ongoing price were key to their decision.

Ruel Balboa, Lab Manager, visited us in Louisville, KY lfor 3-days of lens production training. Optical Dynamics master trainer, Rafael Ortiz, joined us from Florida for the session. Ruel was a quick study producing lenses on his own the very first day. Ruel was excited to take is knowledge back to his team, offering his patients just-in-time delivery of eyeglasses.

Eye Center Boutique Humacao, the 8th ECB franchise welcomed to the Optical Dynamics user family has increased their production capacity with the addition of a second Q-2100 with nanoCLEAR AR.  Opening in October 2015 at the Mall Palma Real in Humacao, business is booming and demand for just-in-time delivery of eyeware has increased.  Humacao, also know as”La Perla del Oriente”, (pearl of the orient) and “La Cuidad Gris”, (the grey city), is situated in the eastern coast of the island with approximately 60,000 residents.

Congratulations to Eric Rivera on the award of his official training certificate. Now a master lens producer, Eric is wearing his ultraSUN photochromic lenses with nanoCHROME blue mirror.

Each Eye Center Boutique location carries a large array of frames, handbags and accessories for a unique shopping experience. All locations include an in-house lab utilizing the Q-2100 and nanoCLEAR technology for its combination of premium lens products and quick delivery of eye wear. The ECB chain focuses on quality eye care with a designer line of frames to fit every budget.

It’s Officially the Holidays!!!

With a business model centered around in-office lens production, the Eye Center Boutique franchise continues to flourish on the island of Puerto Rico.

Opening their 13th location, Optical Dynamics welcomes Eye Center Boutique Fajardo to the Q-2100 user family! Located in the Plaza Fajardo in the east region boarding the Atlantic Ocean they are the newest ECB franchisee.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Optical Dynamics is proud to have our technology as an integral  part of their successful business plan and looks forward to working with their newest location.

Happy 20-year anniversary! Dominion Eye Care in Virginia Beach, VA was one of the very first locations to purchase the Q-2100 Digital Lens System at its launch in 1999. They upgraded with new mold designs and the nanoCLEAR AR unit in 2006 and continue to use the technology daily, more than 20 years later! This is a true testament to the quality of the equipment and the lens products produced.

Cheryl has been working with the technology for many years. “It helps make a lot of extra profit,” she said. “I would guess it’s a key factor in the success of our optical shop even in an age of vision insurance discounts,” Cheryl added. “Our customers tell us all the time how happy they are with the fast service and great products we are able to provide thanks to our Optical Dynamics in-office equipment,” she concluded.

Optometry Times April 17, 2019 Volume 11, Issue 5

By Frederick Frost, OD

Over the past 14 months, I have made dramatic changes to my private practice that have paid great dividends. Before I talk about those changes, it is important to see where I was before I started.

I had been in private practice for 28 years. While the practice was going fine, we were not growing or slipping—we were stagnant. Our dispensary sales were flat, and our private pay sales were abysmal. It was extremely rare to sell a second pair of glasses under any circumstances.

Our labs provided acceptable service, but we were waiting a week to 10 days to receive our jobs. Many patients were not happy about this. Like everyone, my practice was under attack from online opticals and same-day opticals that could give as good or better service for a lower price.

Rethinking our approach
But then a series of events happened that caused me to rethink the whole basis of my practice.

It started when I learned that LensCrafters, one of the oldest one-hour labs, was getting rid of its in-store labs and moving away from one-hour service. I also heard that Walmart was not doing a lot of same-day service any more.

In fact, it seemed that almost every optical, private or not, was going to centralize lab work in order to save money at the expense of patient convenience.

Because many local labs were moving away from same-day service and into slower service, this gave me an idea where I could differentiate my practice. I was going to do completely the opposite of all of these companies.

I was going to change my practice top to bottom to deliver same-day optical service, and in general, improve all aspects of the customer service we were delivering both professional and retail. <end article>

In January 2018, Dr. Frost added a Q-2100 Digital Lens System with nanoCLEAR AR, ensuring same-day optical service for most patients 

<begin article> …Many of the pieces were now starting to fall in place. We had the faster turnaround time we wanted, but we ensured that we had the quality we wanted. By stocking only polycarbonate AR lenses, patients who wanted same-day service had to purchase a premium product. Our cast lenses are quality high-index aspheric lenses. All of my patients were now going to walk out with glasses that I could be proud of…

Better service, happier patients
The result of the changes my practice implemented was that patients were blown away.

As an example, we had an employee from Amazon go bonkers when we made his glasses in 10 minutes, then he referred his mother. She came in the same day after canceling her appointment at an optical that used to offer same-day service. This started a chain reaction of referrals and new patients coming into the practice.

We added our same-day service pledge to our website, which we updated with online appointment scheduling and optimized for mobile viewing.

Streamlining our optical, adding online appointments, and providing same-day service freed up staff time. We were able to increase the number of appointments we booked every day by 25 percent, which further improved our bottom line.<click to read complete article>

Optical Dynamics welcomes Eye Center Boutique Guayama to the Q-2100 user family. Located in the Plaza Guayama on the Carribean Coast of Puerto Rico, they are the newest ECB location.

Offering eye exams, contact lenses and eyeglasses made in an hour, they have the best selection of designer sunglasses, boutique bags and a collection of accessories from several designers at affordable prices.

Eye Center Boutique is a unique optical retail concept that includes the sale of handbags and acaccessories along with just-in-time delivery of prescription eye wear using the Q-2100 Digital Lens System with nanoCLEAR AR. The flagship store opened with the technology at the Carolina Plaza Mall in 2010 and has since grown to 12 franchise locations across the island.

Optical Dynamics is proud to have our technology as an integral  part of their successful business plan and looks forward to working with this up and coming retail chain as they continue to expand.

IPAO Optometrists cruising the river wearing Optical Dynamics’ sunSMART grey with nanoCRHOME shades!

Eye Center Boutique of Puerto Rico opened their eleventh location with a Q-2100 Digital Lens System and nanoCLEAR AR unit this April. “With ten very successful shops across the island, adding an ECB location at the busiest mall on the island was a goal.” The newest location, positioned in the tourist center of San Juan, continues to capitalize on their unique optical concept of selling high end handbags and accessories with prescription eyewear. A better way to cater to fashion conscious consumers with discerning taste.

Optical Dynamics is proud to have our technology as an integral  part of their business plan and looks forward to working with this amazing retail chain as they continue to grow.