Three Easy Tips to Increase Your Photochromic Lens Sales

sunSMART II Girl indoor outdoor logoCapitalizing on increased photochromic sales can improve both patient satisfaction and your bottom line. According to Vision Care Product News, “the goal of every eyecare professional should be to offer the best products to all patients and photochromic lenses are high on the list of great products to offer”. Whether sold as an everyday lens or as a second pair, you can use the following tips to build your sunSMART II photochromic business.

Tip #1: Is everyone in your practice wearing photochromics? If not, they should be. A personal recommendation from someone wearing the product can go a long way in the sales process. Tell them how much you love your photochromic lenses and how they comfortably adjust to the light both indoors or out and see just how far your testimonial can go.

Tip #2: Are you recommending lenses during the eye exam? If the doctor shares a product recommendation with the patient in the exam room, they will be more likely to act on the suggestion. When the doctor is wearing the product recommended, you are almost assured a sale.

Tip #3: Are you presenting the photochromic option to everyone? Adult, mature adult, teen or child all can benefit from a photochromic lens. Make sure to always ask, “Would you like lenses that are clear indoors and darken when you are in the sun?” Or ask, “Are you concerned about eye health?” Both questions lead directly into the photochromic lens discussion increasing your chance of a sale.

 

Optical Dynamics Celebrates 7-Years with Lombard Health

dr-lombardOptical Dynamics is pleased to celebrate 7-years working with Dr. Peter Lombard and the Team from Lombard Health. Located in Sinajana, Guam, Dr. Lombard personally visited our headquarters in Louisville, KY for training.

As a graduate of Annapolis, John Hopkins Medical School, and 2016 Rio Olympian, Dr. Lombard is committed to providing quality, ethical and compassionate eye care for his patients. As shared on his practice website, his philosophy is simple: Inspire trust, practice with honesty, and communicate with respect.

Dr. Lombard wanted the latest in lens processing technology for his newly opened dispensary. Providing patients with quality eye wear and just-in-time delivery was key to his decision making process. Adding the technology to the island also keeps jobs and business local, an important factor of his ongoing business plan. We look forward to hearing of Dr. Lombard’s continued success.

Inventory Managment is Easy with the Q-2100 Digital Lens System

Monomer bottlesWith the Optical Dynamics Digital Lens System you create a finished Rx directly from the premium index lens material, eliminating the need to stock a semi-finished blank that is later surfaced to the final prescription. This lowers expense and ends the delivery challenges associated with ordering, shipping and managing an inventory of thick semi-finished lens blanks or disposable molds. This process also reduces the variables of surfacing and ensures consistent high quality digital lenses at a much lower cost.

With the Q-2100 Digital Lens System, all you inventory is the bottle of premium lens material. This bottle in clearLIGHT, sunSMART, ultraSUN, or blueVIEW,  becomes a progressive lens, a single vision lens, a flattop lens, a plus lens or a minus lens. With bottles packaged in 16 to 32 pair for production, you have on hand what you need when you need it. As written in an article by Joseph Bruneni for Eye Care Business, “This is an inventory control concept called just-in-time delivery and works when limited inventory is stored at hand until shortly before it is needed for the production line…lens casting its a prime example of how such a process can work.”

Place Your Supply Orders Online

Did you know there is an easy and efficient way to place your supply orders? Just visit our online store at www.opticaldynamics.com and click on the STORE button in the upper right hand corner of the site to open up the consumables order form as shown below.

Store Home Page

Type in your account name, account number, name, e-mail address, preferred ship method then click the gaskets needed. If you need more than one bag, type in the necessary number.

For additional supply items, scroll down until you see the product you require and type in the quantity you need.

If you do not see the product you are looking for, type the item description in the special instructions box and we will make sure the item is included. Send the order on its way and you will receive a confirmation e-mail letting you know the order has been processed. If we have any questions, we will give you a ring. Its just that simple.

We look forward to receiving your first online order!

Digital Lens Technology Improves Service Level for Island Location

Belleville Optical located on the island of Barbados, has long been a believer in the benefits of in office lens production. In business since 1994, Belleville Optical added the Q-2100 Digital Lens System to her practice in 1999. With limited lens procurement options available on the island, Belleville wanted an in-office system that was user friendly and easy to integrate.  “I added the Q-2100 technology to improve turn around time for delivering spectacles to our patients” shared the location. “It has drastically improved our delivery time thereby improving our cash flow,” the location added.

sunSMART II Girl indoor outdoor logoBelleville’s practice primarily caters to the forty and over demographic. For this reason, the quality of the progressive design and finished lens was very important to the decision making process. “Patients are very happy with the lightness and clarity of the lenses.”  Located in a sunny warm climate, photochromics were also of key importance and Belleville’s patients love the sunSMART II photochromics.

The Text Connection

Learn the 5 Reasons Why Offering Up Texting is Good for Your Business

by Samantha Toth Eyecare Business December

  • Patient Engagement: Providing a wide range of communication channels…allows patients to connect with you in the way that fits them best.
  • Patient Satisfaction: Four out of 5 patients say they prefer texting over calling their healthcare provider…
  • Easy Inquiries: Encourage your patients to test your practice to easily check on the status other eyewear, update their records, or cancel appointments…
  • Faster Responses: Have a patient coming into the office and need a quick answer before they arrive? Text them! It’s easy for your patients to reply when they cannot return your call.
  • Mo’ Marketing: Amp up your current marketing strategy through the integration of text messaging. Have your patients opt in to promotional messaging and share current deals or educational material with the via text…