Maximize Profits with Your Digital Lens System!

RB602 ImageUsage: The more you make…the more you’ll make! It simple if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.

Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service, and the improved product quality.

OE605 Dr. Chris Ortiz2Integration: Now that you can make it, its time to sell it! Ensure your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT advantage and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.

Be Our Guest

Repost The New OD, Optometric Management March, 2015

In today’s evolving healthcare environment, it’s become vital to separate yourself and your parctice from the crowded landscape. Utilizing proven business models from the marketplace is a great place to start.

Consider the elite hotel brands across the globe whose mission has become impeccable customer service. …This high level of doing business can become your way of doing business if you follow these simple principles

  1. The Art of the Greeting – Ensure that your staff members greet patients by saying, “Welcome to (insert practice here). My name is (insert staff member’s name). How may I help you. Reminding patients where they’re receiving excellent patient care helps establish your brand. Bellman
  2. Dress for Success – From the front desk to the technician, and especially in the optical center, it’s important to have a uniform or dress code.
  3. The Attitude – You can’t train happy and nice and good social skills are hard to learn, too. Therefore, it’s imperative to begin with the end result in mind and hire for personality rather than job skills or experience – in certain positions.
  4. Be Our Guest – Develop a culture that promotes the patient as a guest. When you pass a patient in the hallway, say hello or offer a friendly smile and make sure your staff does the same.
  5. Classy Clinics – Closely monitor your physical space. Please your eyes where patients do by sitting in your waiting room, exam rooms and optical and notice everything.
  6. Don’t Tell the Patient, Show Them – When you are staying at a prestigious hotel, you’re taken there by a staff member. Your staff should do the same.

Providing 5-start service is a great way to build patient loyalty and increase referrals.

Louisville Hosts Thousands of Athletes

Louisville, Kentucky, the home of Optical Dynamics, will host thousands of athletes for the annual IRONMAN Louisville event October 13th. Situated on the Ohio River in north-central Kentucky, the race takes athletes through a variety of Louisville’s scenic areas, including Waterfront Park, Oldham and Henry Counties, and the city of LaGrange. Athletes will end their journey with a finish line celebration at Fourth Street Live.

The 140.6-mile triathlon consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run on a course that features the Louisville waterfront and urban and rural settings.

“With its downtown finish line, considered among the most exciting in the sport, Louisville is one of the most vibrant Ironman venues on the circuit,” Philip LaHaye, vice president of North American operations for Ironman, said in a news release.”

Several Optical Dynamics employees will be cheering on the athletes as they participate in this endurance event. Special words of encouragement to Optical Dynamics friend Jennifer Williamson. Go Jenn!!!

Understanding the Service Help Screen on your Q-2100: Codes 01, 02, 03

Each line in the menu is designed to display problems for specific machine functions. When the machine cannot accomplish a function it will indicate SERVICE on that particular line.

01 Post Cure Temperature

Cause: This message can be caused by leaving the Post Cure Drawer open for extended periods of time or the drawer being opened to frequently.

Response: (1) Follow the instructions given by the machine. (2) If the message comes back, please call Technical Support for further information 800-587-2743.

02 Light Intensity

Cause: The top Actinic, bottom Actinic and Post Cure bulbs all have photo detectors that monitor the intensity of the light coming from the bulbs. If this message occurs it means that one of the aforementioned sections is not producing an acceptable amount of light.

Response: (1) Follow the instructions given by the machine. (2) If the problem continues, check to see if all the bulbs in that section are working. If you have a bulb that is not working, check to see if the bulb has become loose in the lamp holders. (3) If the bulb feel tight in the lamp holders, witch the bulb with a different bulb in that section that you know is working. This will determine if it is just the bulb that has blown out of if it is the machine that has a malfunction. (4) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

03 Lamp Power

Cause: At lease one of the lamps in the top Atinic, bottom Actinic or Post Cure sets is not receiving power.

Response: (1) Follow the instructions given by the machine. (2) If the problem continues, check to see if all the bulbs in that section are working. If you have a bulb that is not working, check to see if the bulb has become loose in the lamp holders. (3) If the bulb feels tight in the lamp holders, switch the bulb with a different bulb in that section that you know is working. This will determine if it is just the bulb that has blown or if it is the machine that has a malfunction. (4) For any further information or if parts need to be ordered call Optical Dynamics 800-587-2743.

In-House Lens Production Provides Freedom

CV616 ImageCrystal Vision Optical in Saskatchewan Canada, owned by James Hollstein, licensed optician, has been using the Q-2100 Digital Lens System and nanoCLEAR AR since 2006. When asked what he likes best about the technology, he responded “freedom”. “I now have freedom from the big labs for 90% of my lens sales,” he shared. “Most orders are complete same day and my in house lab costs are low enough to compete in any market and still make a profit,” he added.

The onsite lens production also adds a level of service, not readily available at other optical locations in the area. When asked to share a success story, Hollstein detailed, “A man and his wife wanted two pairs of glasses each. They were all progressives. They each wanted sunglasses. They were amazed that all their glasses were ready the next day and they impressed with service we can provide with our Optical Dynamics system.”