Optical Dynamics Welcomes ROA Specialist Hospital to the User Family

roa1-watermark-cropOptical Dynamics is happy to welcome ROA Specialist Hospital to the user family. Located in Lagos, Nigeria, ROA has evolved from an out-patient mission hospital to a full-service and well equipped medical complex. First came the outpatient surgery center and clinic; which now boasts 5 operating theaters and 7 consultation rooms. A 24 bed inpatient facility quickly followed with the addition of a dental clinic and an optical clinic in 2016.

roa-clinic-1The ROA Eye Center is one of Nigeria’s newest Ophthalmology/Optometry practices. At The Eye Center, they pride themselves in providing quality eye care for the whole family in a professional, friendly environment. Their doctors and Optometrists provide routine eye exams and specialize in the treatment of Cataracts, Glaucoma, Diabetic Retinopathy as well as elective refractive and cosmetic surgery. The optical lab boasts a full array of lab services, including lenses produced with the Q-2100 Digital Lens System with nanoCLEAR AR. For the convenience of their patients, they have an American Standard state-of-the art facility and have flexible evening and weekend hours as well as fully stocked optical and up-coming contact lens departments.

Technical Support Specialist, Bob Miller

Optical Dynamics is proud to have as a team member, Robert “Bob” Miller, Technical Support Specialist and 30+ year optical industry veteran. Bob’s duties include trouble shooting equipment difficulties, production questions, and in Louisville training of Q-2100 owners from across the globe.

Bob began his early career at Southern Optical in Louisville Kentucky where he apprenticed and was awarded his Optician’s License. Deciphering the ins and outs of dispensing and fitting eyewear to patients, it was during his time in retail that Bob learned the importance of listening to customers and responding to their needs. He understands that customer satisfaction and practice profitability are directly related to the quality of the lens products produced.

From dispensing optician, Bob took his interest in lab work to a regional contact lens facility where he worked directly in manufacturing and technical support. Through his years in production, Bob developed a keen understanding of troubleshooting and the necessity of keeping up with recommended equipment maintenance schedules and cleanliness of the work environment.

In 1996 Bob’s love of people called him back as he took a job with Optical Dynamics Training Department, installing Q-2100 units across the US and around the world. His training duties took him to interesting destinations including Cyprus, England, Italy and Belgium.

In 1999 Bob put his suitcase away (although we make him pull it out every once and awhile) and accepted the in office position of Technical Support Specialist. Bob has spent the most recent years of his career interacting with customers and assisting with issue resolution. Bob’s patience and experience in almost every aspect of the industry from dispensing to manufacturing is an asset to any Optical Dynamics’ customer needing technical support.

3 Unique Ideas for Small Business Success

Eyecare Business March, 2016 Ally of the Independent by Samantha Toth REPOST

  1. Fight Commoditization – Many people are turning to the internet for eyewear. Something that used to be available only through an eyecare professional is now widely available. The problem is that eyewear is a medical device – and quality varies widely. Features for one brand are not identical to another…By explaining to patients that you carry quality products and by offering your in-person expertise and follow-up you can fight commoditization. Unique 2
  2. Carry Unique Products – When you carry unique products that are sold only at independent practices, people can’t go online or down the street to try to buy the same thing for a slightly lower price. Instead they will ask you questions and advice, creating a dialogue about their needs and concerns. It’s easy to stand out when others can’t compete with what you are offering
  3. Inform Your Customers – Because you carry unique products you may have to explain to patients why your specialized eyewear is work the price…You have to supremely knowledgeable and who them that products from different companies are not identical

 

The Million Dollar Practice’s Keys to Success

Vision Monday, July 21st, 2014 RE-POST

  1. Success ImageLocation, location, location was a recurring theme among million dollar doctors. If your not in a position to purchase a building, be sure to pick a visible, easily accessible location.
  2. Each underscored the importance of a comfortable office.
  3. Hire, train, pay and incentivize people properly.
  4. Stay abreast of current technology. Some even suggest buying a new piece of equipment each year to add to the range of diagnostic services you can offer your patients and others recommend having an in-office laboratory to make glasses on site.
  5. Control your personal overhead.
  6. Don’t try to be all things to all people and don’t try to blame others for your shortcomings
  7. Arrive early, stay late and be a person integrity
  8. Lastly, don’t forget that most practices are built by one referral at a time

Differentiate Your Practice with the Q-2100

CI601 ImageCidra Optical is located in Cidra, Puerto Rico, a city of approximately 43,000 people in the central part of the island. Away from the tourist destinations of the coast, owner Melvin Alvarez has the only system in his city. Celebrating his 6-year anniversary as part of the Optical Dynamics family this August, he wanted to provide a different level of service to his patients.

Not only does he have the only system in the city, he is the only laboratory in town that can provide one to two hour service on progressives and FT lenses. Alvarez consistently produces over 60 pair per month utilizing the equipment to its fullest potential with particular focus on nanoCLEAR AR and sunSMART II photochromic lenses. Alvarez is thrilled to have all his patients in eyeglasses the same day. “That is truly amazing,” he concludes.

3 Tips for Engaging Sales Associates

As shared by CEO Tom Stockham in the August issue of Eycare Business, here are three key ways to engage your sales staff and help them sell more.

happy sales people1. DEFINE YOUR FOCUS: When thinking about helping the customers in your store, determine whether the interactions need to be more about providing technical details or more about recognizing the right customer for each type or brand of product – or both. Then, define that focus for your sales staff. Having the ability to relate to the variety of consumers who walk through the door is what makes a really helpful expert salesperson on the floor.

2. MAKE IT FUN: Make sure you are offering your sales associations an interesting and fun way to engage with your products and your customers.

3. OFFER REWARDS: The biggest deal, really, is defining how you track, manage and reward your sales associates’ engagement. This really needs to be something for which you create accountability.

Consumables

20/20 Eyecare by Alexandra Hough

As technology and trends evolve, navigating the eyewear industry can sometimes be challenging. Using facts and figures can help you understand and fulfill the needs of your customers.

  • 65% of total population 18+ wear eyeglasses
  • Metal frames 41%, plastic Frames 22%, combination 31%
  • 63% of prescription eyeglass wearers purchase 1-pair, 29% 2 pair,  5% 3-pair
  • Types of lenses sold are 53% SV, 16% bifocal/rifocal, 31% no-line bifocal

Kentucky’s New Eyecare Law Is Widely Applauded

Vision Monday By Staff

FRANKFORT, Ky.—Legislation governing telehealth and online eye tests in Kentucky that had been debated by proponents and opponents of the tests has been signed into law by Governor Matt Bevin, and both sides are claiming victory. The new law, House Bill 191, known as the Consumer Protection in Eye Care Act, was passed both the Kentucky House and Senate with widespread, bipartisan support. It allows for online eye tests, but requires patients to be at least 18 to use technology. It also requires all diagnostic information and data to be reviewed by a Kentucky licensed optometrist, osteopath, or physician.

Additionally, patients cannot use an online exam for their initial contact lens prescription, or the first renewal of their contact lens prescription, and must be seen for a complete in-person eye examination at least every 24 months to be eligible to use the technology.

“House Bill 191, or the Consumer Protection in Eye Care Act, creates reasonable consumer protection standards for Kentucky consumers,” said Ben Gaddie, OD, past president and current legislative liaison for the Kentucky Optometric Association, told VMAIL. “The legislation addresses online technologies for eyecare, such as those web applications which provide prescriptions for contact lenses or glasses. These technologies may still be utilized in Kentucky, but the legislation establishes safeguards for its appropriate use.

“Some of these safeguards include a minimum age of 18 to use the technology, a prior in-person eye examination within the previous 24 months, the same standard of care is applied as when conducted in an in-person visit, and the technology cannot be utilized for an initial contact lens prescription. Kentucky consumers still have the freedom to choose where they purchase contacts or glasses, but will now also have the same consumer protections as if they were seen for an in-person exam. These safeguards ensure that patients will still get the appropriate level of needed care from their local eye doctor, which also still providing accessibility to appropriate telehealth services,” Gadie said.

The American Optometric Association also praised the new law. “This is a turning point victory for higher standards, greater accountability and improved outcomes in health care,” an AOA spokesperson told VMAIL. “Governor Bevin and legislators from across the commonwealth have acted decisively to put health quality, safety and access to proven new technologies first while keeping the doctor-patient relationship at the center of health care decision-making. American Optometric Association doctors applaud Kentucky’s bold leadership and its powerful message to unscrupulous companies that undermine patient health to keep out of the Bluegrass State.”

“This was a huge victory for us. HB 191 was an attempt by the Kentucky Optometry Association to shut down Opternative. We are grateful that the Kentucky Senate added our amendment to allow for our platform to continue operating in Kentucky,” said Pete Horkan, a spokesman for Opternative.

Best Image Optical Shares 18 Years of Q-2100 Ownership

Best Image Optical located in Bridgetown Barbados has utilized the Q-2100 Digital Lens System since 1999. Paul Hinds, Lab Manager, has been operating the equipment for nearly 18-years. As one of our long time customers, Paul has years of experience to share.

“What I like about the Q-2100 is that it’s fast and efficient compared to grinding lenses,” says Hinds. “I love when I use it to make rush job for customers who are waiting only an hours or less,” he added.

According to Hinds, “the technology has impacted the practice very positively through the progressive lens produced with the Q-2100. “Customers have a wider area of view so they have no problem seeing,” he added.

Adding the ultraSUN photochromic product to their practice, Hinds concludes with, “the photochromic product is great and works very well in the hot and sunny climate of the Caribbean.”

Celebrating 7-Years of Improved Service & Patient Satisfaction

La Grande Family Eye Care in La Grande, OR added the Q-2100 Digital Lens System with nanoCLEAR AR to their practice 7-years ago this month. Their knowledgeable optometrists and friendly staff are eager to help their patients with all their vision needs. For this reason, the practice wanted to dispense a “high quality lens with a short turn around time to their patient base.” The purchase of the Q-2100 with nanoCLEAR AR was the perfection choice to make to make this happen.

According to the staff, “improved patient satisfaction and lower lab bills,” have been achieved by making digital lenses in house.