Keep Services and Products Affordable

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Sugar House Vision has been providing excellence in eye care for over 52 years to Salt Lake City area residents. “As part of our  total commitment to provide top quality eye care services, we have assembled an expert staff of dedicated medical professionals with the latest diagnostic equipment to create our state-of-the-art eye care center. In addition to providing first rate eye care, we are committed to keeping our services and optical products affordable,” they share on their website.

Quinn and his team added the Q-2100 Digital Lens System with nanoCLEAR AR to the practice in 2008. When asked why he decided to purchase the technology for the business he had two very simple answers, “its very cost effective” to produce lenses onsite and “the ability to provide same day service” is a plus for our patients.

Service, Quality and Profitability

Ten YearsOptical Dynamics is pleased to celebrate 10-years working with the Cohen’s Fashion Optical family of corporate and franchise locations.

Cohen’s Fashion Optical with numerous  locations in and around New York City and the island of Puerto Rico, has been avidly using the Q-2100 Digital Lens system with nanoCLEAR AR since 2007 and understand the value of fast service for repeat business.  The optical group also understands the importance of quality and the necessity to improve the bottom line. With the Q-2100, their locations can provide the service speed needed while keeping production costs predictable.  Cohens NYC

“The Q-2100 makes my job easier because it produces excellent results in processing lenses,” said one lab technician from a NYC location “Our customers are very satisfied with the lenses we dispense,” they concluded.

We are looking forward to working with the organization for another ten years!

 

Compete with the Big Box with a Better Lens

Ortiz Eye Associates has been utilizing the Optical Dynamics Digital Lens System for over 12 years with marked success. Chris Ortiz, Lab Manager, has been actively involved in lens production from installation. A busy location, Chris and his team produce 30 pair per month or more with their unit.

“I am pleased with the quality of the lenses we offer,” said Chris. “The hard coat is second to none and we offer all available photochromics including sunSMART grey, sunSMART brown, and ultraSUN,” added Chris.

“Our patients love the turnaround time and they know they can get quality lenses quickly at our location, shared Chris. “We can compete with the box stores & deliver a better quality lens from our certified opticians,” he concluded.

Top Mega Market Trends 2017

Eyecare Business January 2017

  1. Boomers are Yesterday’s News: 25% of millennials now represent a full quarter of ECPs’ patient base.
  2. Online Sellers = Today’s Evil Empire: The biggest challenge you are facing is competition from online sellers.
  3. Pricing Strategies that Ring at the Register: Most compete with online sellers in one of three ways: discounting products, lowering prices and bringing BOGO back. Year 2017
  4. Blue Light Lenses will Deliver Profits: A whopping 84% of ECPs predict that blue-light-blocking lenses will increase in sales over the next two years.
  5. Frame Profits Rise: 67% of total dispensary sales are in Rx-ready optical frames.
  6. Lens Processing Profits Grow A Lot – Profits from in-office finishing are skyrocketing.
  7. Multifocals to Grow Contact Lens Sales: A full 71% see multifocals as the soft contact lens category with the most growth potential over the next year.
  8. Online Marketing is Key!
  9. Social Media + Facebook Rules: Offer Wi-Fi in your waiting room.
  10. Wearables = Opportunity: Attitudes are changing about wearable technology.

 

 

Practice with On-Site Lens Production Cuts out Middle-Man

Baron Vision CenterBaron Vision Center located in Decatur, Indiana, offers the largest selection of eyewear in the area and added the Q-2100 Lens System with nanoCLEAR AR to their practice in 2008. The decision to purchase the equipment was based on increased practice profitability while at the same time offering the best possible prices to their patients. As advertised on their website, “Because of our on-site lab we save you money by making your glasses here, in our office, cutting out the middle-man.”

Aubrey HamiltonBaron Vision Center employee Aubry Hamilton visited our offices in Louisville, KY for training. Aubry spent two days with Training Manager, Bob Lossman, reviewing lens production and ongoing system maintenance. Aubry was pleased with the ease of operation and was excited to take her new found production knowledge back to the practice.  At the end  training Aubry was presented with a certificate of completion for her operating competence.

Whether you need glasses, contact lenses or the treatment of a medical eye disorder you can depend on Baron Vision Center to provide you with the eye care you need at a price you can afford. They are providers for most insurance plans (vision and medical) and offer 0% financing up to 2 years with credit approval.

Improved Service Key Benefit of Q-2100 Lens System

Tony Ortiz has been a practicing optician for over 40 years and shares, “This technology has been the best addition to this practice.” “The patients like the lenses and the fast turnaround and it saves us money,” he added.

Digital lens system owner since 2006, Ortiz Eye added the technology due to the  same day turnaround of the nanoCLEAR AR lenses. The majority of the lenses they dispense include AR coating so they wanted an in office system with this special capability.

“We also like that we can provide three different photochromic options in-house,” said Tony. The practice recently added sunSMART brown and ultraSUN to their product offering and now carry the complete line of Optical Dynamics lens materials.

Got a Plan?

Eyecare Business December 2016 by Stephanie De Long

Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:

Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.

Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business. Whats the plan

Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.

Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.

Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.

for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033

 

New Concept Optical Location Capitalizes on In Office Lens Production

EyeCenter Boutique located in Caguas Puerto Rico is a unique optical retail concept that includes the sale of handbags and shoes along with prescription eyeglasses. As a new optical retailer, owner Fabian Valle wanted the “best optical technology” available. “The simplicity, economy and convenience of the Optical Dynamics equipment is perfect for my business as we can produce a lens in clear or photo with AR in a short amount of time,” shared Valle.

Franchising the boutique concept, two additional locations have opened in Puerto Rico with a fourth location opening in 2014. All locations include the Q-2100 with nanoCLEAR AR for onsite lens fabrication.

“Providing a high quality progressive lens is also a plus,” he added. “Our boutiques are the only optical shops in the area offering the faster service including AR,” concluded Valle.