EyeCare Business May 2017 by Samantha Toth

1. DO pick quality over quantity. Choose a few keywords that highlight your practice, products, or specialties and create a unique and appealing content for your target audience.
2. DO optimize your website for mobile.
3. DO create social media pages and business listings. 
4. DO keep your target audience in mind. A website that proves to be trustworthy, has a clear message, provides useful information to users, and has a clear contact page will improve SEO.
5. DO be strategic with your descriptive keywords. Take a moment to think about your patients. Are they searching for “eye appointment near me”? Take these ideas and use them as the descriptive keywords on your website URL’s, titles, and meta titles.
6. DON’T be like everyone else. Focus on providing a website experience that differs from your competitor in regards to design, content, and photos to alert Goggle that you are unique
7. DON’T use black hat SEO. Refrain from using duplicate content on your pages and be wary of companies selling SEO tactics like backlinks and directory listings.
8. DON’T forget call-to-action buttons.
9. DON’T keyword stuff your content.
10. DON’T forget to interact with your audience. Actively engage with your fans and Goggle will recognize you as a credible source of good information and boost your search ranking.

Eyecare Business December 2016 by Stephanie De Long

Dig into our inside look at 5 big advertising +marketing ideas that will help attract private-pay patients in 2017:

Idea #1 MIX IT UP: For many eyecare professionals, spending on a blend of media, traditional and social is a key to success…as each has its advantages.

Idea #2: VIABLE VIDEO: Post streaming video to your own site and social channels – and consider paid promotions of your videos on media like Facebook or YouTube to pull in private pay business.

Idea #3 FOCUS LOCALLY: Many small businesses have taken a fresh look at print advertising and deploy it on a local level with notable success.

Idea #4 MARKET MINDFULLY: On the locally focused front, its important to consider that two overriding trends that impact both paid advertising and social media placement for 2017 are the importance to consumers of cause marketing and buying local.

Idea #5 ARTIFICIAL INTELLIGENCE: You new advertising assistant may just be virtual. A bot or chat bot, that is. …success with automate marketing company Signpost. It helped with callers and customers, inviting them to write reviews on Google, Yelp and Facebook.

for full article http://www.eyecarebusiness.com/articleviewer.aspx?articleID=115033