Establish Your Market Position – With your Q-2100 Digital Lens System and nanoCLEAR AR unit, you are the most advanced optical location in your area. Use this to your maximum advantage by letting everyone know. Review your advertising, recall notices and patient handouts and tell them about your leadership position.

Faster Service – Look at your past service level from your patient’s point of view. How do you stack up against the competition? With the purchase of your digital lens system and nanoCLEAR AR unit, you can now offer the fastest service in town. In fact, you are the only one that can offer same day AR…not even the biggest guys in town can do that. Use it to make the buying experience at your location more convenient than anywhere else. Broken lens…no problem, change in Rx…no problem, heading out of town and need them today…no problem! Capitalize on your new ability and your patients will remember and tell their friends.

Better Lenses – You are not only using the newest technology, you are producing some of the best lenses available. clearLIGHT lenses offer your patients a new level in clarity of vision. By  processing lenses directly from the liquid plastic to the finished Rx utilizing free form molds, you have eliminated the visual noise inherent in all other lenses. Your patients will see better and have increased confidence in your practice and your staff. Your competitors can’t touch your quality at any price.

Better Photochromics – You now have the sunSMART II photochromic lens that provides maximum patient comfort in all light conditions…your competition doesn’t. sunSMART II lightens faster and will continue to perform with the same vigor even after extended use. Your photochromic has the photochromic material throughout the lens. The lens carried by your competitors does not. Differentiate yourself and you will stand out.

No Expensive Lens Inventory – The irrefutable law of business is that the lowest cost producer wins. You are now the lowest cost producer. Evaluate your stock and then get rid of it. It represents idle cash that can be put to better use. Your staff will sell and your patients will buy what you make and feature. Your patients want the best vision possible and if it isn’t clearLIGHT advantage they are sacrificing visual acuity. Help them see better than ever before.

Everyone Can Operate It – Take advantage of the technology and cross-train your employees. Make sure everyone knows how it works and is comfortable making lenses. Your competition needs his highly skilled lab tech to complete a job. If the tech is off, the customer has to wait. Not at your practice…the customer can always get their eyewear when needed. That’s the kind of service they will tell a friend about.

Lab Talk 20 Tips to Improve Your Lab’s Customer Service by Julie Bo’s

1. Ask customers how you can improve
2. Use technology to your advantage
3. Don’t rely on digital communication alone
4. Offer a resource for quality concerns
5. Set metrics to measure product quality and customer response time
6. Speed ordering and tracking with web-based tools.
7. Help customers understand your process
8. Encourage customers to submit orders throughout the day
9. Define expectations
10. Provide alternatives when necessary
11. Keep you customer service reps well-trained
12. Put a smile on your face before answering the phone
13. Have regular meetings with your entire lab staff
14. Follow up on all customer requests – no matter how small
15. Remember, first impressions count
16. Listen first, then speak
17. Draft customer service standards
18. Give more than expected
19. Capitalize of the power of “yes”
20. Own up to mistakes

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It should be every associate’s goal to present the multiple pair option to all patients. In an article posted on theopticalvisionsite.com, tips were shared to help achieve this goal.

Step One

Sit with the patient and start a conversation about their Rx requirements. Ask questions about the patient, their needs and lifestyle. You might find they need a second pair for:

1. Occupational or computer glasses
2. Photochromics for an active outdoor life style
3. Performance pair for outdoor activities
4. Sunglasses for driving

Step Two

Always bring up multiple pair options. Never prejudge the patient. Always inform of all products available.

Step Three

Always position eyewear as more than just for vision correction. Eyeglasses are a fashion accessory that reflect your style and image. Eyewear enhances your appearance just like a nice pair of shoes, purse or other fun fashion accessories.

Step Four

Always point out the importance of specialty eyewear for sun, sports, safety, as well as performance options.

Step Five

Don’t forget to share multiple pair pricing packages. Point out any 2nd pair or lens packaging options or discounts available.

Utilize the above steps and you will be sure to sell that second pair!

The Q-2100 Digital Lens System allows you to produce lenses in-house at a fraction of the cost when purchased from a traditional lab. Once integrated into your practice successfully, you will see an impressive reduction in outside lab costs. As a practice owner, manager or lab manager, it is important you take an active role in monitoring production and outside expenditures to ensure that you are utilizing the technology to its fullest potential.

• Check your lab bill to see what was produced in office and what was purchased from an outside lab. Are you capturing all progressive, photochromic and AR jobs possible? You should maximize production of jobs that fall in the range of the technology. Remember, you are producing digital designed lenses, some of the best in the industry. Promote the premium products you produce in-house first.

• Check your lab bills and compare the cost to producing in-house. While you are undoubtedly focusing on the most profitable products, verify what you are paying for custom processed single vision and FT lenses. You may find that it is more cost effective to produce these lenses in-house as well.

• Continue to check your outside lab bills for total dollars spent. As with all new technology, there is a certain level of excitement that is present when first purchased. Usage starts out high as the lens unit is new and fun. Over time, production levels may fall as it becomes part of every day operations. Make sure the enthusiasm for the technology remains strong through incentive plans and monthly goals that reinforce your commitment to in-house lens production and practice profitability

• Are you utilizing Vision Dynamics Lab for out of range and expanded product offerings? Vision Dynamics Lab carries a complete array of Optical Dynamics lens products, including clearLIGHT advantage, sunSMART II grey & brown, ultraSUN II, blueVIEW and amplifEYE. As a Q-2100 owner you receive discounted pricing on all Vision Dynamics Lab products and services. Check against current lab pricing to profit even more.

The key to ongoing success is system utilization. The more you make…the more you’ll make.  Your staff is key to maximizing your potential. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.