Vision Council Unveils Effects of Digital Devices

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As shared in the Vision Expo Daily, the Vision Council has unveiled the effects of digital devices on the eyes.

“The human eyes were not designed to look at digital devices, not to mention nearly as long as modern individual do,” said Dr. Justin Bazan, practicing optometrist and medical adviser to the Vision Council. “With American’s screen time hours nearing double digits, and them spending their entire workdays – and more – on digital devices, it’s imperative that individuals take a serious look at the implications on the eyes, especially has they’re the organs taking the burnt of all this screen time.”

According to a recent VisionWatch survey by the Vision Council.

  • 32.4% experienced eye strain.
  • 27.2% experienced dry eyes.
  • 27.7% experienced headaches.
  • 27.9% experience blurred vision. (end article)

Optical Dynamics’ blueVIEW defense monomer was developed to combat the issues associated with the blue light emitted from digital devices, LED and fluorescent lighting. Sunglasses for your indoor world. blueVIEW reduces the levels of blue light encountered in everyday indoor activities. Once your patients experience the comfort of blueVIEW defense, they will never want to be without them again.

Order your bottle today!

 

Do You Let Your Store do the Talking?

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Eyecare Business November by Erinn Morgan

welcome-matTrend #1 The Big Picture – The store is a tool of communication. And, a successful retail environment must be holistically designed, from the front door to the sales floor to its on line presence. This includes the sign above your door, the welcome mat below, the surface treatments on the walls and floors the stationary that you use, and the nature of your sales associates.

Trend #2 The Product at Work – Across the board, stores are using a plethora of mannequins. Can they also work in optical? Even if employing mannequins in your eyewear displays is not for you, thought-out-lifestyle presentations can still show how the product is intended to be used.

Trend #3 Think Locally – Being locale-specific and connecting with the community is important, too. And who does it better than Anthropologie? One of my favorite presentations done by this retailer was in its San Francisco store on Market Street. The company replicated the Golden Gate Bridge, constructed of boxes of Rice-A-Roni. You can’t get more San Francisco than that.

Trend #4 Get Interactive – New digital and video shelf talkers, and other types of interactive displays, are finding their way into stores across the country. Pick up the merchandise and the shelf talker communicates what the product is – an how it should be used.

 

Online Optical Sales Pass $2.1 Billion in 2018

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Vision Expo Daily March 2019

The vision Council Market Research team conducted its yearly VisionWatch internet influence study and found that online sales reached over 2.1 billion in 2018. The study surveyed over 4,900 respondents who shared information regarding their online habits when shopping for and buying eyewear.

VisionWatch examined their presence in the optical industry. Here are a few of the online sales finding from the internet influence survey

  • 34.8 percent of recent buyers reported using the internet to varying degrees during their last contact lens purchase.
  • 25.5 percent of prescription eyeglass buyers used the internet for assistance during their last purchase.
  • Unit sales of online eyewear increased by about 11 percent in 2018, on par with growth rates of online eyewear sales from 2014 to 2017.
  • About 28 percent of recent eyewear buyers with easy access to the internet claimed that they will not use the internet for any assistance or functions when purchasing eyewear in the future
  • 32.1 percent of recent eyewear buyer with easy access to the internet indicated that they may possibly or probably will use the internet to directly purchase eyewear in the future.

Sight Savers Optical Adds nanoCLEAR AR Unit

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At Sight Savers Optical, success begins with the belief that their customers and employees are their most trusted and valued assets. “We are a proud and caring people working together in harmony with our community to provide a long lasting, memorable and value-added product and service to create a loyal and satisfied customer for life.”

A member of the Optical Dynamics family for more than 15-years, Sight Savers is a successful business that capitalizes on the Q-2100 Digital Lens System in their state-of-the-art laboratory.

Earlier this month, Dr. Calder and associates added the nanoCLEAR AR unit to their business model. The ability to offer just-in-time delivery of anti-reflective lenses and mirror lenses to their patients was key in their decision making process. Training Manager Rafael Ortiz, was pleased to install at their location.

Impressed by their teamwork and commitment to their patients, Rafael is certain they will be as successful with the nanoLCEAR AR unit as they are with their Q-2100.Congratulations Sight Savers Optical on your newest technology purchase!

 

Eye Center Boutique Opens 11th Location!

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Eye Center Boutique of Puerto Rico opened their eleventh location with a Q-2100 Digital Lens System and nanoCLEAR AR unit this April. “With ten very successful shops across the island, adding an ECB location at the busiest mall on the island was a goal.” The newest location, positioned in the tourist center of San Juan, continues to capitalize on their unique optical concept of selling high end handbags and accessories with prescription eyewear. A better way to cater to fashion conscious consumers with discerning taste.

Optical Dynamics is proud to have our technology as an integral  part of their business plan and looks forward to working with this amazing retail chain as they continue to grow.

When Bad Reviews Happen to Good Businesses

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Eyecare Business by Alicia Hoglund

As published in  Eyecare Business, four out of five consumers say they have changed their minds about a recommended purchase based on a negative online review. With online reviews more prevalent than ever, keep in mind the following Do’s and Don’ts when dealing with a negative review.

  • DO always respond. If you make a mistake, accept it and let the customer know it won’t happen again
  • DON’T minimize or invalidate the review’s concerns
  • DO listen intently to the customer
  • DON’T respond with an angry or defensive reply. Even if the complaint is biased or unjustified,  people reading the review will assume this is how your company handles complaints.
  • DO be compassionate and caring
  • DON’T contact a negative reviewer without a plan to make things right by him or her
  • DON’T use generalities. Be specific when addressing a problem. Speak to the matter at had specifically where appropriate and avoid canned responses.
  • DO be willing to give a little. Sometimes customer just want to be heard. Your willingness to go the extra mile might just win them back as customers and even be worth a referral

7 Steps to Create a Distinctive Practice

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Optometric Management

In an article written by April Jasper, OD, she details 7-steps to help O.D.s stay in the game.

  1. What why howEvaluate what you have – Take and inventory of what technology you have, what is new and going to be around, and what is going to be replaced.
  2. Determine what you want – Shoot for the stars and design the perfect piece of equipment for your practice’s needs.
  3. Document what you actually need – Have a check list of the “must have”, “would like to have” and “optional” categories.
  4. Investigate your options – Take time to shop around at the various industry meetings.
  5. Assess financial obligations and terms – Many times we forget that a technology-focused practice can and will be able to justify greater fees by creating value in the mind of the patient.
  6. Remember to plan for implementation – Any equipment purchase is risky if you have not plan for implementation…Also, make certain you have a plan for training your staff on the new technology, including operation and protocols.
  7. Develop a practice of distinction – I truly believe technology can be the key to developing a practice of distinction.