Point of View with Dr. Kerry Holt

Kerry Holt, OD practicing since 1998

In February, 2010, I added the Q-2100 and nanoCLEAR AR unit to my practice, Eyeland Vision in El Paso, TX . For years I ordered lenses from an outside laboratory, but began investigating options to speed up the process of returning finished eyewear to my patients. I considered adding a surfacing lab, but it was complicated, expensive, with high maintenance, and didn’t address AR. I wanted to control the service level I could provide while at the same time control the quality of the lenses I dispensed. With the purchase of the Q-2100 technology I now do both. I provide just-in-time delivery of lenses with or without anti reflective coating and the digital lenses I produce are optically pristine and superior to traditionally surfaced lenses.

With the installation of this technology I was also able to control my cost of goods for the first time. The return on investment was almost immediate with our typical lab bill cut not long after installation. I can produce progressive lenses that stand out in design and durability while improving my bottom line. Most importantly, my patients are extremely pleased with the delivery speed and optics of their new eyeglasses and we are pleased with their repeat business.

Patient Satisfaction Every Time with the Q-2100

The EyeDcotors in Manhattan, KS has been utilizing the Q-2100 Digital Lens System with nanoCLEAR AR since 2005.

According to the operator, “The lens fabrication system is a wonderful addition to our practice. It makes it possible to make a high quality lens without having to involve another lab. I like the new non-glare product as well; we have had numerous patients comment that this is the best coating they have ever had. The system is perfect for making a satisfied patient every time and a lens that lasts as long, if not longer, than the lenses from our partnering labs.”

When asked how this technology has impacted the practice she replied, “It has transformed our practice because of the capabilities of not having to rely on others to make our lenses. We are able to create a high quality lens in our practice, on the same day for our patients. Because we are located close to a military base, we frequently have to do jobs for patients quickly. Unfortunately, on several occasions our labs have not been able to accommodate this so we turn to the Q-2100 to make our patients happy. The ability to keep our patients happy is key with our practice and without a doubt the Q-2100  has certainly helped to accomplish this.”

Vision Dynamics Named Top Vision Monday Lab in 2017

Vision Dynamics is proud to be named as a top lab in Vision Monday’s 26th annual Top Labs Report. This year’s report reflects the top 15 independent labs in the US with a combined production of over 26,640 pair per day $433.5M in total net sales.

Specializing in glass lens surfacing, pre-tinted SFSV, and premium photochromics, Vision Dynamics is committed to accurate lens production and timely turnaround. Our lab team has more than 150 years of combined optical experience and is considered to be the most highly skilled in the region. Superior products and customer support are top priorities of

The Glass Lens Specialists, Vision Dynamics is the outsource lab of choice for companies that want to focus their resources on more profitable higher volume product lines. With an expertise in glass lens surfacing and cost effective world wide sources for glass lens blanks, Vision Dynamics provides a full service option for all your glass needs.

Visit www.visdynlab.com for more information.

Optical Dynamics Celebrates with Customers at VEW

The Optical Dynamics’ team was happy to celebrate with members of our user family at this years Vision Expo West. In addition to meeting clients and prospects on the showfloor we were privileged to host customers for dinners at famed Las Vegas eateries SUSHISAMBA and Carmines.  At Optical Dynamics we are lucky to have such wonderful and fun customers we call friends to spend time and celebrate with at our optical shows!

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We look forward to spending time with our customer family at Vision Expo East!

 

Eyeland Vision Delights with Design & Delivery Time

Eyeland Vision, a Vision Trends member location, purchased the in-office system for the practice in 2010. Jack Rosales, lab manager, has been running the equipment since installation and Ivonne Rocha, Optician, has been dispensing the lenses for more than a year.

EV606 Image“I love the fact that I can get glasses ready for patients fast,” said Jack. “The lenses are great and patients adapt easily to the designs,” he added. According to Jack, “A patient came in complaining about progressives in the past. I told him about how much easier it was to adapt this progressive and the patient acknowledged and bought a pair. The Patient picked up glasses next day and he was very pleased. He has recommended a lot of patients to us. “

EV606 (Ivonne) ImageIvonne shares, “A patient came in with broken glasses. He went to several optical locations but he had to wait about a week to get glasses made with anti glare and photo. He called here and we told him he could have them in an hour and a half. The patient was very happy and will be coming here for his glasses from now on!”

Profiles in Dispensing Success, Beckly Vision Center

David Holliday, OD, Practicing Since 1980

In January. 2000 I purchased the Q-2100 Digital Lens System and can honestly say its one of the nicest piece of practice enhancement technology I have seen in my 30 years in the industry. I am extremely impressed with the digital lenses the system produces and so are my patients. Over the past couple years I have personally worn some of the “best” custom made progressive lenses available and the optics of the digital lenses from the Q-2100 are as good, if not better than seen with other lens manufacture’s designs.

In 2005, I added the in office nanoCLEAR AR unit to my system configuration. The possibility of producing AR lenses in house in under 90 minutes was very appealing to us. We needed to improve delivery time and affordability to better compete. I have sold thousands of anti-reflective lenses through my practice and the AR applied with this unit is very durable and easy to clean. The lenses are easily drillable and fit the needs of the majority of patients. By producing digital lenses in office quickly and at a fraction of the cost as from a traditional lab, my practice profitability has increased and my patient satisfaction is greater than ever before.

Top 10 Do’s and Don’ts of SEO

EyeCare Business May 2017 by Samantha Toth

  1. DO pick quality over quantity. Choose a few keywords that highlight your practice, products, or specialties and create a unique and appealing content for your target audience.
  2. DO optimize your website for mobile.
  3. DO create social media pages and business listings. 
  4. DO keep your target audience in mind. A website that proves to be trustworthy, has a clear message, provides useful information to users, and has a clear contact page will improve SEO.
  5. DO be strategic with your descriptive keywords. Take a moment to think about your patients. Are they searching for “eye appointment near me”? Take these ideas and use them as the descriptive keywords on your website URL’s, titles, and meta titles.
  6. DON’T be like everyone else. Focus on providing a website experience that differs from your competitor in regards to design, content, and photos to alert Goggle that you are unique
  7. DON’T use black hat SEO. Refrain from using duplicate content on your pages and be wary of companies selling SEO tactics like backlinks and directory listings.
  8. DON’T forget call-to-action buttons.
  9. DON’T keyword stuff your content.
  10. DON’T forget to interact with your audience. Actively engage with your fans and Goggle will recognize you as a credible source of good information and boost your search ranking.

Have You Added sunSMART II Brown?

sunSMARTbrown II logo“Optical Dynamics longstanding commitment to photochromic lens development continues with the release of sunSMART II BROWN,” shared John Dippold, President. “The evolution of photo dyes is apparent in the advanced visual performance of our complete photochromic line,” added Dippold.

sunSMART II BROWN  offers consumers a fashionable alternative to traditional grey photochromics. Clear indoors with dark activation outdoors, it is an appealing photochromic choice.  sunSMART photochromics have lasting performance with photo properties built into the lens material.

“sunSMART II BROWN was developed to give our customers a more comfortable photochromic experience said,” Michael Yager, VP Sales. “Our newest photochromic has a more saturated dark caramel color, improved darkness when activated and better high temperature stability,” concluded Yager.

Vision Dynamics Lab, Largest Glass Lens Processor in US

Louisville, Kentucky, July 2017 — Vision Dynamics Laboratory, the glass lens specialist, remains the largest independent glass lens processor in the United States.  Running over 500 glass jobs per day, our focus on high volume glass surfacing and finishing ensures our products are a cost effective solution for labs looking to direct their resources to materials with greater demand.

Vision Dynamics’ dedication to glass lens production allows improved world wide sourcing of glass lens blanks and low prices on all major brands. Our lab maintains a large inventory in an array of products. Even specialty, X-ray and industrial glass are no problem for our licensed and certified technicians.

“Our lab’s level of glass expertise and volume of work allow for economies of scale that in most cases make it more profitable for an average lab to outsource its glass work to us than to maintain internal glass capabilities,” said John Dippold, VP of Operations. “Our commitment to the category keeps us at the top of our game and our customers are very complimentary of our products,” added Dippold.

Vision Dynamics treats lab to lab business as a partnership. We utilize electronic lab links to process jobs quickly and accurately for enhanced lab service. Located in Louisville, KY near the main UPS shipping hub, prompt delivery time of your order is further assured. Vision Dynamics’ team strives for excellence in customer service, high quality product, and prompt delivery of goods.

“Feedback from our customers on the service level and quality of our products has been outstanding,” shared Eric Lindquist, National Sales Manager. “Processing glass can be difficult, we offer an excellent solution for our customers and they appreciate it,” concluded Lindquist.

Optical Dynamics to Exhibit at Vision Trends National Meeting

Dr. Michael Toups and Dr. Douglas Inns are the founding members of Vision Trends. Their goal as founders was to take the experience they have had with older business models and franchises and incorporate all the all the good they have to offer while eliminating all the negatives in the old way of doing franchise agreements. With Vision Trends members in over 20 states, their group is quickly expanding providing the latest tools and services necessary for Optometrists to grow their practice and their profitability.

This year’s annual meeting will be held in Washington, DC , at the Renaissance Hotel July 13th – 15th, 2017. With over 300 expected attendees and hours of exhibit time, Optical Dynamics is looking forward to seeing existing customers and meeting with new locations interested in adding digital lens production to their practices for improved patient satisfaction and practice profitability.