Reduce Spectacle Remakes

IMan Fitting  Glasses on Girln an article published in Optometric Management, author and Q-2100 system owner Dr. Jim Davis shares five steps to help optical professionals reap the benefits of providing an optimum pair of glasses. No one wants upset patients claiming they can’t see out of their new eyeglasses in a waiting room full of patients!

Step One: Double check the refraction. According to Dr. Davis, “I rarely change a prescription more that +/-0.75D so when a patient’s prescription has changed more than that amount I have found the number of remakes increase, so I always examine the patients previous refractions to ensure I haven’t made an error prior to recording the new Rx.”

Step Two: Manage the patient’s expectations. “If the patient’s prescription has changed significantly, educate them on what specifically they can expect with the new prescription,” says Dr. Davis. “And always take the time to educate first time progressive wearers,” added Davis.

Step Three: Have a well educated optical staff. “Always make sure your staff understands appropriate frame selection, pupillary distance and seg height along with proper patient positioning,” advises Davis.

Step Four: Always check lens powers. “Another way to prevent spectacle remakes is to always check the lenses your lab produces as soon as they arrive,” recommends Davis. By checking the lenses before they are dispensed you can catch any lab production errors.

Step Five: Provide a written policy. Dr. Davis recaps his recommendations with the suggestion for a written policy. “Give your patients a written policy on re-makes before they leave the office with their new spectacles. Although completely avoiding spectacle remakes is impossible, the five aforementioned tips can reduce them and result in more happy patients,” Davis adds.

Dispensing Glass

Did you know Optical Dynamics’ partner lab Vision Dynamics Laboratory is the largest independent glass lens processor in the U.S.?

Read a Q&A on dispensing glass as shared in Eyecare Business

Question: Are there restrictions on using glass lenses?

Answer: In general, most people benefit from the superior visual clarity provided by glass lenses. In higher prescriptions, the dispense and customer must manage the frame dimensions. Glass lenses are usually contra-indicated for children, those patients participating in high-impact activities or anyone who has limited vision in one eye. Mike Yager, Vision Dynamics Lab.

Question: Does dispensing glass lenses present any particular challenges in fitting or processing?

Answer: Processing glass lenses presents some interesting challenges for labs. As a glass lens processor yo must have specific equipment dedicated to only processing glass. The lab mus also have people experienced in processing glass which is quite different than plastic. Each index has its own characteristics and nuances including how lenses are chem-hardened at the end of the process. Because of this only a handful of labs are comfortable or skilled in processing glass. Mike Yager, Vision Dynamics Lab

Combat the Online Rx-odus

Eyecare Business January/February 2020 by Denise Power

Your prescription just walked out and over to a web retailer, you say?
Enough. Try these 3 smart ideas + tactics to reclaim your turf from e-commerce competitors.

1. BE LIKE BEZOS: Leverage accounting tools to track sources of revenue and costs—on a daily basis, Walton says. Many businesses overlook this opportunity to understand their unique business drivers. “Know why you exist,” Walton says.

2. CLEAN UP ONLINE.Google your business. Does the search return correct business hours, phone, and address? Does your website have old images, dead-end links, latest review dated 2017?

3. CONNECT THE DOTS.Warby Parker links online clicks and page views to sales closed in stores to understand conversion. “Start to adopt that mindset and give yourself more information about what people are actually doing in your store,” Walton says.

For the complete article visit:

https://www.eyecarebusiness.com/issues/2020/january-february-2020/the-wild,-wild-web

Why Dispense Digital Lenses?

With the Q-2100 you produce digital quality lenses through a patented lens production process that utilizes digital glass molds on both the front and back surfaces of the lens.

This digital process is the only process that eliminates direct machining or polishing of either lens surface for a clarity of vision that cannot be achieved any other way.

Q-2100 digital lenses mirror the surface quality and prescription accuracy of the glass mold to an exacting tolerance.

Each digital lens is processed in premium index materials custom made to the patients finished Rx.

Dispense digital lenses to upgrade the visual clarity of every patient!

7 Quick Questions to Encourage 2nd Pair Sales

Re-post: Eyecare Business June 2017, by Gary Kaschak

  1. “Do you spend a lot of time on the computer?” (computer/digital eyewear)
  2. “Do you drive a lot? Spend time outdoors?” (sunglasses, photochromics, etc.)
  3. “Do you work in a dirty area or factory environment?” (inexpensive pair for work only)
  4. “Do you watch TV in a reclined position?” (SV for this and more)
  5. “Do you play an contact sports?” (sports eyewear)
  6. “Did you know that everyone should have two pair…just in case?”
  7. “Did you know that a pair of glasses is needed to give your eyes a break’? (for contact lens wearers)

Online Etiquette

VCPN February 2017 (re-post)

  1. User proper grammar and punctuation: Punctuation and good grammar convey professionalism Online Etiquette
  2. Never use caps: Its like walking up to someone and yelling at them
  3. Re-read what you wrote before you post or send it: Read what you have typed to make sure it’s clear, polite and helpful
  4. Don’t comments when you are angry: It’s too easy to answer inappropriately in the heat of the moment
  5. Question your perception of the intent of the person posting: Ask yourself if it’s possible that the other party meant something different.
  6. Remember that the words you’re seeing were written by people: If you wouldn’t say to someone’s face what you’re about to write digitally, don’t, its that simple

For the full article visit visioncareproducts.com

Starting with a Question

Optometric Management August 2019 by Jim Thomas

  • How do you manage an motivate staff? “managing employees is an art unto itself, as each is unique with different personalities, motivations, and needs,” writes Trudi Charest, R.O. in Manage by Personality.” However, most employees fall into one of four basic personality types: controller, announcer, intellect or insider. By first recognizing the personality, managers can then tailor their approach. For example, the controller will likely respond to competitive situations and recognition.
  • How do I respond to a patient who walks with his prescription, purchases glasses elsewhere and then returns with a complaint about them? Neil Gailmard, O.D., recommends first listening to the complaint and then identifying the problem, which could be an issue with the prescription, PD, seg height or frames. The problem will usually dictate the response. For example, a , “frame problem is really not your problem because you did not sell this frame,” writes Dr. Gailmard. The payoff of this effort? The doctor gets recognized ‘as the true expert in visual science.” In addition, “Building goodwill with the patient that converts to loyalty and referrals is worth some time and effort,” notes Gailmard.

For full article: https://www.optometricmanagement.com/issues/2019/august-2019/starting-with-a-question

Satisfying Your Patients

Satisfying your patients is a full time job. If you don’t treat them right someone else will. Treat them well and they will help you sell!

clearLIGHT advantage and sunSMART lenses are the some of the best lenses they have ever purchased. Make sure to educate them during the sales process. Consumers are sharper than ever. They want information and knowledge. Help them understand, in simple terms why their lenses are better. Remember, they need to be able to explain it to their friends when bragging about their new lenses.

clearLIGHT advantage digital  lenses are clearer, sharper and provide enhanced comfort over traditional lenses. This is because each Rx is custom processed to the patient’s prescription using digital free-form molds. There is no grinding and polishing as with traditional lenses.

Digital Lens                                 Traditional Lens

sunSMART II grey or brown digital lenses are a lighter, faster photochromic lens and are longer lasting and more comfortable than other photochromics options. This is because the photochromic dyes are throughout the entire lens and not just a coating. Combined with the same processing attributes as clearLIGHT , the sunSMART II lens provides an optimum photochromic experience.

Casting, It’s a Good Thing

So as a staff member, why would I want to cast lenses?

Job security: Ever think it’d be easier to just call a lab and have the lenses made? It is easy. In fact it’s so easy that pretty much anyone can do it. Making lenses requires a little more effort, but it also makes you an integral part of the transaction. The person that makes the lenses is harder to do without than the person that orders them. Making lenses in-house also makes the practice you work for more profitable!

It’s pretty cool: Do you ever think about the direct output of your efforts helping people see? You’re making something that improves their lives. You’re not just an order taker and delivery box. Some stores can’t even tell you what kind of lenses they’re selling. The corporate office or lab decides that for them and doesn’t feel the need to tell customers. If you make the lenses you’ll know more about how they behave and how they should be used. You become a more important part of your customers’ lives.

Keep it local: With economic worries and political unrest around the globe, more people are deciding they’d rather spend their time and money at local businesses. Let your customers know you’re actually MAKING their lenses at your store on equipment that’s made in the USA. If you need something out of range, our lab can probably surface it for you and it’ll still be made in the USA (we cast our own blanks in Louisville, KY and surface them in the same lab).

Differentiate yourself and the business: Remember earlier when we were talking about how easy it is to phone an order in? With Internet eyeglass retailers growing, the consumer can easily “phone in” a prescription too. It’s important to give the customer something they can’t get online, so they’ll want to come to your store. Whether it’s a quick turnaround, intimate knowledge of lenses and materials, or the fact that you’re going to personally make the lenses for the user, you have the opportunity to give your customers something a little more special. There are still lots of people that value a personal touch and want to build relationships with the businesses they frequent. Don’t underestimate the importance of those parts of the transaction.

And remember Casters Do it Better!

 

Maximize Profits with Your Digital Lens System!

RB602 ImageUsage: The more you make…the more you’ll make! It simple if you change the way you think about your business. With the Q-2100 Digital Lens System you have the capability of producing up to 90%+ of all the Rxs written in a typical practice. If you process only 15% of your lens needs on the system you will not see a huge impact. If you’re producing over 70% of your lens needs, you will be thrilled with your bottom line.

Pricing: clearLIGHT plus and sunSMART II should be near the top of your pricing structure. People often use acquisition cost to determine retail price, don’t make this mistake when pricing your new products. The digital lenses you produce in-house break this traditional model because you get to take the mark-up of the lens manufacture, the distributor and the wholesale lab. You need to make sure you capture all of this value in your pricing structure. This is not over charging, it is assigning a value to your acquisition of the new technology, the manufacturing of the lenses, the faster service, and the improved product quality.

OE605 Dr. Chris Ortiz2Integration: Now that you can make it, its time to sell it! Ensure your entire practice is knowledgeable about the new products you have purchased. Everyone must understand why you chose to integrate digital lens technology into your practice and how to sell clearLIGHT advantage and sunSMART II. Your staff is key to maximizing your potential. This is not a niche product…this is a new way of doing business. Educate, reward, monitor, and reinforce your team’s commitment to this new lens technology and you will be successful.