Welcome Aruba Vision Center

Optical Dynamics is pleased to welcome Aruba Vision Center to the Optical Dynamics family. 

Aruba Vision Center is the leading optical eyewear store with four convenient locations on the island.

Offering the largest designer eyewear collection, the best prices and excellent service, they have a large selection of  frames to suit any budget.

With the addition of the Q-2100 Digital Lens System and nanoCLEAR AR, Aruba Vision Center is excited to offer comprehensive service, with the just-in-time delivery of prescription eyewear to their patients.

Opting to carry clearLIGHT, sunSMART grey & brown, ultraSUN, blueVIEW  and amplifEYE, their patients will have access to the full array of Optical Dynamics lenses.

At Aruba Vision Center, their motto, is  “Excellent optical services to the entire Aruban community.”

Optical Dynamics & Vision Dynamics Lab to Attend Vision Expo West

Our representatives from Optical Dynamics and Vision Dynamics Laboratory are pleased to attend this year’s Vision Expo West Thursday September 15th through Saturday September 17th.  Although not exhibiting at the show, our representative will be available for onsite appointments should you wish to meet and discuss our Digital Lens Technology and/or Lab Services.

Attendees will include:

  • Eric Lindquist, Account Manager – elindquist@visdynlab.com
  • For appointments, please call 800-797-2743

Exhibit hours for the event are as follows:

  • Thursday, September 15th 9:30am – 6:00pm
  • Friday, September 16th 9:30am – 6:00pm
  • Saturday, September 17th 9:30am – 5:00pm

We look forward to meeting with you at this year’s event!

Digital Lens Technology Still Benefits Practice 19-Years Later

Cynthiana Vision Center located in Cynthiana Kentucky, purchased the Digital Lens Technology 19-years ago this month. Owner, Dr. Bret Hines, an innovator and pioneer  was one of the first to experience the benefits of in-office lens casting . As shared on their practice website, Cynthiana Vision believes in providing patients with thorough eye health care and provides the latest in eye care technology and treatments.

CV614 ImageAngle Miller, optician at Cynthia Vision has been working with the technology since installation and is a big advocate of the system. “I love the speed of the lens production process,” said Angel. “It allows for a quicker order turn around over traditional labs and patients like that,” she added.

When asked to share a story of how a patient benefited from the onsite production, Angel said, “Bad weather was coming and a patient needed to travel out of state. We were able to get his lenses in a day with the nanoCLEAR unit, and he was able to avoid the snowstorm in his travels.” Processing lenses on site definitely allows for a unique competitive advantage in the optical market place.

What Frame Works Best for High Plus or Minus?

Ask the Labs, Eyecare Business

If a patient has a high-plus or high-minus Rx, which frame characteristics should be taken into consideration to ensure it will work best with the lenses?

When working with a patient with a high-plus or high-minus lens Rx, say over four or five diopters in total power, the following tips can help:

In general, rounder and smaller shapes are best for reducing edge thickness. One key factor in reducing edge thickness is picking a frame that requires the least amount of decentration. Decentration is the natural enemy of high-power lenses, as decentration increases, so does edge thickness. Another way to look at it: The closer the geometric center of each eye is to the pupil, the less edge thickness there will be.

Of course, other aspects of frame choice also have a role to play. A frame that hides more of the lens edge will help improve aesthetics— with plus lenses the thickness will tend to be in the nasal, with minus lenses it will be the temple edge. Be careful with drills and rimless groove frames; instead consider zyl or metal frames with thicker eyewires.

As for wraps, they are designed for lower powers, typically from -3.00D to +3.00D, and can become risky above this range. For wraps in general, we strongly recommend consulting the frame manufacturer to determine the lens range the frames were designed to accommodate.

— Swen Carlson, vice president, operations, VSP Optics Group

What to Consider in a Lens

A Look at Lens Materials by Jenean Carlton, ABOC, Eyecare Business

Given all the considerations of lens materials, how do you make a decision about the best lens material for your patients?  First, learn about the patient’s prescription and lifestyle needs and then research data about materials.

Index of Refraction: Index of refraction indicates how readily a lens material will refract a bean of light. The higher the index of refraction, the more the material will bend light rays. The higher the index of refraction, the thinner the lenses can be processed. Plus power lenses are thinner in the center when fabricated and minus lenses are thinner on the edges.

Abbe Value: White light is made up of the visible spectrum of wavelengths from 380nm to 760nm, with each wavelength corresponding to different colors of light. The higher the Abbe value of a material, the less likely it is to have problems with dispersion or chromatic aberration, which is perceived as color fringing or off axis blurring in the lens periphery.

Specific Gravity: Specific gravity is a measurement that determines a lens material’s weight. The lower the density or specific gravity of a material the lighter it will be when fabricated into a lens.

Reflectance: All lenses reflect at least a small percentage of light; some reflect a significant amount depending on the refractive index of the material. The higher the materials refractive index, the greater the percentage of light reflected from the lens surfaces. (END ARTICLE)

At Optical Dynamics, our clearLIGHT advantage lens combines the best of all attributes:

  • Thin – Premium Index
  • Light Weight – 1.20 g/cm3
  • High ABBE Value = 40
  • UVA & UVB Protection
  • Exceeds FDA Standards
  • Drillable
  • Excellent Tint Absorption

Give Thanks, Showing Patients Gratitude

Innvision Magazine By Daniel Rostenne

Showing patients gratitude should be a year round affair. Giving your patients the recognition that they chose you, when they could have chosen any other eyecare professional out there reinforces that they made the right decision. It builds trust, loyalty, and goodwill and they will certainly remember it when its time for their next eye exam. give-thanks

Here are some easy ways to show gratitude using digital marketing:

  1. Create a nice thank you graphic that can be sent by email or as a post card after a visit.
  2. Run a Facebook thank you campaign
  3. Share for them. Help your patients to succeed in their endeavors by liking their Facebook pages, sharing content and reciprocating.
  4. Hold a customer appreciation day in which you offer discounts or giveaways for loyal customers and spread the word through an integrated campaign on Facebook, email, website ads and direct mail.
  5. Respond to reviews, both good and the bad. Thank those that leave positive reviews and those that complain as well…
  6. Offer social media exclusive deals.

for complete article vision invisionmag.com

Welcome Optica Full Vision!

Optical Dynamics is pleased to welcome Optica Full Vision to the Optical Dynamics family.

Located in Cuenca, Ecuador, Optica Full Vision leads the future of optics in the country. With state-of-the-art facilities, the best professionals, products and services, they are proud to add onsite lens production to their optical laboratory. 

As listed on their website, “Our obsession is to take care of your eyes and your look.” “We care about the aesthetics of our clients and use the highest quality for the production of our products.” With the addition of the Q-2100 and nanoCLEAR AR, patients will no longer have to wait days or weeks for their eye wear.

Opting to carry a full array of products, their patients will have a wide choice of lens options with just-in-time-delivery.

 

 

Are You Kidding?

Eyecare Business by Stephanie K. De Long

Tip #1 Be Visual & Verbal – Marketing and message have to take into consideration not just the age of kids but also whether your communication is meeting their learning styles. That’s often overlooked.

Tip #2 Understand the Essence – Whether you’re talking about a product, program, or promotion, this is an exercise that has proved very useful at Youth Market Systems in the development and marketing stages.

kidsTip #3 Consider Identification Patterns – Whether it’s a real person or – in terms of character identification – an animal or cartoonlike personality, you can understand identification patterns: how a child relates to and interacts with things and people.

Tip #4 One Size Won’t Fit All – Whether attempting to market through advertising, print, promotions, or the Internet, certain generalizations are often applied. Some work, Some definitely don’t.

It’s Derby Time, Let’s Run for the Roses!

Located in Kentucky, come early May, it’s all about the horses, Derby horses to be exact. This year will be the 148th running of the world famous Kentucky Derby. What some people have dubbed the “most exciting two minutes in sports.” With the singing of My Old Kentucky Home, the array of outlandish derby hats and the drinking of the traditional mint julep, the first Saturday in May is always an event!

Happy Derby Day from Optical Dynamics! (throwback 2016)

hat contest