Give Thanks, Showing Patients Gratitude

Innvision Magazine By Daniel Rostenne

Showing patients gratitude should be a year round affair. Giving your patients the recognition that they chose you, when they could have chosen any other eyecare professional out there reinforces that they made the right decision. It builds trust, loyalty, and goodwill and they will certainly remember it when its time for their next eye exam. give-thanks

Here are some easy ways to show gratitude using digital marketing:

  1. Create a nice thank you graphic that can be sent by email or as a post card after a visit.
  2. Run a Facebook thank you campaign
  3. Share for them. Help your patients to succeed in their endeavors by liking their Facebook pages, sharing content and reciprocating.
  4. Hold a customer appreciation day in which you offer discounts or giveaways for loyal customers and spread the word through an integrated campaign on Facebook, email, website ads and direct mail.
  5. Respond to reviews, both good and the bad. Thank those that leave positive reviews and those that complain as well…
  6. Offer social media exclusive deals.

for complete article vision invisionmag.com

Online Optical Sales Pass $2.1 Billion in 2018

Vision Expo Daily March 2019

The vision Council Market Research team conducted its yearly VisionWatch internet influence study and found that online sales reached over 2.1 billion in 2018. The study surveyed over 4,900 respondents who shared information regarding their online habits when shopping for and buying eyewear.

VisionWatch examined their presence in the optical industry. Here are a few of the online sales finding from the internet influence survey

  • 34.8 percent of recent buyers reported using the internet to varying degrees during their last contact lens purchase.
  • 25.5 percent of prescription eyeglass buyers used the internet for assistance during their last purchase.
  • Unit sales of online eyewear increased by about 11 percent in 2018, on par with growth rates of online eyewear sales from 2014 to 2017.
  • About 28 percent of recent eyewear buyers with easy access to the internet claimed that they will not use the internet for any assistance or functions when purchasing eyewear in the future
  • 32.1 percent of recent eyewear buyer with easy access to the internet indicated that they may possibly or probably will use the internet to directly purchase eyewear in the future.

Choose Your Words when Recommending Photochromics

Eyecare Business Volume 27 Number 4 by Susan Tarrant

We all know the importance of doctor-driven lens recommendations. We know the importance of optical staff following up on that message once the patient leaves the exam room. But what you may not know is the importance of the language you use when discussing lens options, particularly options like photochromics.

A Transitions Optical, Inc., study finds that using positive, neutral, or, of course, negative language has an impact on the patient’s overall experience.

75% of the patients who hear “positive” language from their ECPs regarding lens options report a positive eyecare experience and are more satisfied with the overall visit.

58% who hear negative language (including product disclaimers) report a negative overall experience.

How a product is recommended is just as important as actually making the recommendation. The study finds that, even when it comes to discussing product benefits, a patient may perceive disclaimers as “negative,” even if the ECP believes he is making a helpful, neutral observation.

Choose Your WordsSome examples, from the study, of the “positive” language used:

■ Can be worn indoors and outdoors
■ UV protection
■ Adapt to a variety of lighting conditions
■ Are convenient
■ Match level of tint to light
■ High quality

Some examples of “negative” language used:

■ Don’t work while driving in a car
■ Won’t work as well as sunglasses
■ Too expensive
■ Not dark enough outdoors
■ Don’t get dark/clear fast enough
■ Not completely clear indoors

Furthermore, many of the “negative” comments are simply not true anymore. Take a moment to talk to your lens or lab representative to learn how the technology has advanced and what you can offer your patients.

When Bad Reviews Happen to Good Businesses

Eyecare Business by Alicia Hoglund

As published in  Eyecare Business, four out of five consumers say they have changed their minds about a recommended purchase based on a negative online review. With online reviews more prevalent than ever, keep in mind the following Do’s and Don’ts when dealing with a negative review.

  • DO always respond. If you make a mistake, accept it and let the customer know it won’t happen again
  • DON’T minimize or invalidate the review’s concerns
  • DO listen intently to the customer
  • DON’T respond with an angry or defensive reply. Even if the complaint is biased or unjustified,  people reading the review will assume this is how your company handles complaints.
  • DO be compassionate and caring
  • DON’T contact a negative reviewer without a plan to make things right by him or her
  • DON’T use generalities. Be specific when addressing a problem. Speak to the matter at had specifically where appropriate and avoid canned responses.
  • DO be willing to give a little. Sometimes customer just want to be heard. Your willingness to go the extra mile might just win them back as customers and even be worth a referral

Cast Digital Lenses In-House

Offer your patients one-hour lenses while cutting lab costs in half with the Q-2100R Digital Lens System from Optical Dynamics.

Kenneth N. Johnson, ABOM, NCLC, LDO, Vision Care Product News

Do you want to offer patients same-day lenses cast in-house? Do you want to reduce your lab bills? If so, an in-office lens casting system might be the answer. The Q-2100R Digital Lens System from Optical Dynamics can help grow your business while driving down costs by up to 50%.

FREE-FORM TECHNOLOGY
The Optical Dynamics Q-2100R Digital Lens System incorporates free-form technology into the design and manufacture of the progressive and single vision molds it supplies with the unit. In this way, the lenses made with these digital molds benefit from the features of free-form manufacturing. One advantage is the increased surface accuracy of the lens designs, another is the increased power accuracy of the prescription created. The outcome is better surface quality and more accuracy in the curves generated through much tighter tolerances.

HOW IT WORKS
To make a lens, free-form glass molds are injected with the liquid monomer using the Q-2100R Flash Fill System. The Q-2100R is computerized and easy for staff to master. After the Rx has been entered, the appropriate molds are loaded. The machine scrubs the molds under high pressure to ensure cleanliness, and if an anti-reflective (AR) treatment is to be applied, it is done at this stage. The molds are assembled and injected with liquid polymer. The material is then cured in a light chamber, followed by a post-curing chamber, after which your AR Rx lenses are done. The whole process takes 30 to 90 minutes

LENS OPTIONS
Optical Dynamics offers a family of premium progressive, bifocal, and single vision lenses that are custom molded to a patient’s exact prescription. These are produced using a variety of progressive lens design molds, and both spherical and aspherical FT28 molds as well as aspheric single vision molds. Another option is atoric back molds for minus lenses to further control curves and distortion for myopes. The company’s proprietary liquid monomer, called clearLIGHT PLUS, is available in a clear form. It also has three photochromic options named sunSMART II grey, sunSMART II brown, and a new extra active sunglass version called ultraSUN II. All the lenses, according to Optical Dynamics, have an impact resistance that meets FDA standards even when cast to a 1.5mm center thickness, work well with drill mounts, and are tintable.

If you’re looking to increase profits, reduce turnaround time, and add in-house lens casting, the Q-2100R may be your answer.

Kenneth N. Johnson is the Optical Manager at Professional Eyecare in Waterford CT.

Optical Dynamics & Vision Dynamics Lab to Attend VEE

VEE LogoRepresentatives from Optical Dynamics and Vision Dynamics Laboratory are pleased to attend this year’s Vision Expo East Friday March 22nd  through Sunday March 24th at the Jacob Javits Center in NYC. Although we will not exhibit at the event, team members will be available for onsite appointments should you wish to meet and discuss our in-office lens technology, photochromics, color enhancing sun line, glass or fixed tint products, and other lab services:

Attendees include:

  • John Dippold, President ext. 285
  • Michael Yager, VP Sales ext. 291
  • Eric Lindquist, National Sales Manager Lab Services c. 801-205-6133
  • Julianne West, Marketing ext. 253

For appointments, please call 800-797-2743

Exhibit hours for the event are as follows:

  • Friday March 22nd 9:30am – 6:00pm
  • Saturday March 23rd 9:30am – 6:00pm
  • Sunday March 24th 9:30am – 5:00pm

We look forward to meeting with you at this year’s event!

Vision Dynamics LLC to Attend VCA Summit

 

Vision Dynamics LLC is please to attend and support the Vision Council at their Executive Summit next week in Orlando.

An annual event, the Executive summit is filled with opportunities for executive-level networking, leadership development, economic trend updates, and hot-topic panel discussions. This powerful resource is designed to keep members aware of the optical industry’s changing landscape in charting a course for the future.

This years speakers include former executive at  at Tesla Motors, Apple Computer and GAP Inc. George Blankenship.  With three decades of experience in international strategy, retail and real estate, Blankenship is best known for his growth strategies focused on customer experience, implemented in his work with such notable and impactful companies. As the greater vision and vision care industry continues to evolve and expand, Blankenship will offer a unique perspective on how organizations within the industry can adapt to an ever-changing marketplace. The event will also feature Jeff Cherry, an expert on the topic of Conscious Capitalism and Liz Wiseman who will share ideas from her top 20 business leadership book, Multipliers. Closing the Summit once again is our favorite economist, Brian Beaulieu.

Our executive team looks forward to spending time with industry friends at this informative event.

Strategies for New Hires

EyeCare Business

INFORMAL onboarding consists of employees learning about their new jobs without an organizational plan or written process. It may include job shadowing and knowledge exchange with key employees, mentoring and coaching with managers, and on-the-job training with existing employees.

Hello and welcomeFORMAL onboarding includes a sequence of procedures that take a new employee through the process of learning job tasks and office social norms. Activities can include: Web-based video orientations, e-tutorials, interval training planned so learning occurs at specifically planned junctures, team roundtables, and, finally, field experiences and product training with key vendors.

The most successful onboarding programs have one individual overseeing how the employee navigates the process, and all current employees are included in some of the activities. According to the SHRM, there are four elements that indicate a successful onboarding.

SELF CONFIDENCE in job performance, which effects organizational commitment.

ROLE CLARITY, making sure your new hire understands their role and expectations.

SOCIAL INTEGRATION, when an employee begins to establish healthy working relationships with existing employees.

ORGANIZATIONAL CULTURE KNOWLEDGE, an understanding of your practice’s culture and how they fit into it. This is key to a new hire’s ability to support your principles, values, and mission.

How Does My Q-2100™ Compare?

How do i compareHow does my Q-2100 Digital Lens System compare to other in office lens systems?

Your Q-2100™ Digital Lens System with nanoCLEAR™ AR delivers proven free form quality progressives in regular and short corridor, ASV and FT-28, with market vetted design acceptance and AR performance. Your Q-2100 utilizes digitally mastered reusable crown glass molds that allow you to produce premium index clearLIGHT™ lenses, one of three premium sunSMART™ photochromic varieties, blueVIEW, amplifEYE or five nanoCHROME mirror colors.

With an extensive power range of +4.00 to -6.00/-2.50 cylinder and the optimal use of four base curves, your system will produce a wide range of premium lenses that are on power each and every time. With a Q-2100 system, the more lenses you produce the lower your cost per pair when factoring in the equipment cost. Optical Dynamics’ philosophy has always been the on-going material and coating costs must be as low as possible. You invest in the platform and then maximize profits from the low cost lenses you produced. This provides the best possible return on investment.

Your Q-2100 system maximizes your profits by minimizing the number of items that need to be stocked and reordered. If you have monomer, coating and gaskets you can make any power lens in any design. While you can do the majority of lenses in-office, there are times when you need specialty lenses or out of range Rxs. With support from Vision Dynamics Lab for out of range product, you can keep your patients in the same great materials and designs by ordering uncut lenses at market leading prices. We offer this as a value added benefit for all Q-2100 system owners.

For  practices that want to offer a broad range of lenses, materials and coatings, are interested in dramatically reducing costs and understand the value of over a decade of market success and 150 issued worldwide patents, the Q-2100 is the choice for you.

Consumables

20/20 Eyecare by Alexandra Hough

As technology and trends evolve, navigating the eyewear industry can sometimes be challenging. Using facts and figures can help you understand and fulfill the needs of your customers.

  • 65% of total population 18+ wear eyeglasses
  • Metal frames 41%, plastic Frames 22%, combination 31%
  • 63% of prescription eyeglass wearers purchase 1-pair, 29% 2 pair,  5% 3-pair
  • Types of lenses sold are 53% SV, 16% bifocal/rifocal, 31% no-line bifocal